The name of the game last week was collaboration, with brands finding strategic partners to raise awareness or achieve a common goal.
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Real estate has been a hot topic of conversation, with many brands choosing to open new locations to better cater to consumers.
Brands took advantage of the approaching holiday and used romance and special Valentine’s Day offers to promote purchases.
Luxury brands used a variety of strategies, including humor, rebellion and social justice to inspire consumers and employees and to promote their products.
Brands struck strategic partnerships to reach a younger audience, realizing that they are the future luxury consumers.
Luxury brands took the opportunity last week to craft partnerships, events and advertising campaigns that resonate deeply with consumers by easing luxe consumers’ traveling and shopping experiences and creating clever and memorable campaigns.
Last week luxury was taken over by futuristic technologies meant to make the lives of consumers seamless and much easier.
Luxury brands created many social videos that displayed their artistic, technological and humorous sides in 2014.
Luxury marketers this holiday season aimed to amuse consumers by creating playful initiatives that led to greater campaigns.
Last week brands sought to entertain through playful stories told by characters that may not be immediately associated with luxury.