Brands struck strategic partnerships to reach a younger audience, realizing that they are the future luxury consumers.
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Luxury brands took the opportunity last week to craft partnerships, events and advertising campaigns that resonate deeply with consumers by easing luxe consumers’ traveling and shopping experiences and creating clever and memorable campaigns.
Last week luxury was taken over by futuristic technologies meant to make the lives of consumers seamless and much easier.
Luxury brands created many social videos that displayed their artistic, technological and humorous sides in 2014.
Luxury marketers this holiday season aimed to amuse consumers by creating playful initiatives that led to greater campaigns.
Last week brands sought to entertain through playful stories told by characters that may not be immediately associated with luxury.
Engaging consumers with social campaigns and technology will likely allow brands to stand out among their competitors as consumers look to gain a deeper understanding of their favorite brands.
Brands are looking to gain the attention of consumers through social videos and interactive campaigns as the holiday shopping season is in full-swing.
Once the noise dies down from the sales-heavy weekend, luxury brands can get back to normal.
Washington trudged toward even more gridlock, while luxury brands cruised toward the holiday season.