From the latest in technology to environmental initiatives, brands took a variety of approaches to appeal to consumers.
- No categories
Heritage brands revamped classic items for a new generation, turning to digital platforms to make a reintroduction.
Brands got creative, experimenting with new ways to reach consumers on many different platforms.
Social and environmental issues affect all consumers, no matter their demographic and luxury brands have worked to put these concerns at the forefront of many campaigns.
Connecting with consumers has evolved from product-driven initiatives to efforts concentrating on personal elements.
Elaborate campaigns ruled, with brands reaching into their bag of tricks to market their latest product.
Social media got an update with brands finding new ways to market via existing platforms.
Brands found ways to show their many facets through artistic collaborations and expansions.
Luxury brands are often challenging perceptions and aim to be innovative and alter marketing traditions.
Luxury brands proved it takes two, with a number of new launches in partnership with non-profits, technology companies and peers.