Brands celebrated iconic personalities in advertising campaigns, reaching consumers across generations.
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Across sectors, brands are continuously redefining what luxury retail, apparel and hospitality can mean.
As luxury loosens the reigns on design, customization has become an intrinsic aspect of many brands’ positioning.
Whether it was an awaited store opening or waiting for a ship’s return, last week showed that time is of the essence.
Luxury marketing is off to a strong start for 2016.
Social videos have become more than a supplement or a hook. They are a necessity.
This holiday season, luxury brands hoped to make deeper impressions by letting consumers interact and discover rather than simply push products.
Some wanted to innovate, and others just wanted to have fun.
It’s the most wonderful time of the year.
Luxury marketing relies heavily on perception, which in turn has resulted in brands becoming increasingly aware in one way or another.