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Top 5 brand moments from last week

August 31, 2015

Connecting with consumers has evolved from product-driven initiatives to efforts concentrating on personal elements.

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Top 5 brand moments from last week

August 24, 2015

Elaborate campaigns ruled, with brands reaching into their bag of tricks to market their latest product.

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Top 5 brand moments from last week

August 17, 2015

Social media got an update with brands finding new ways to market via existing platforms.

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Top 5 brand moments from last week

August 10, 2015

Brands found ways to show their many facets through artistic collaborations and expansions.

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Top 5 brand moments from last week

August 3, 2015

Luxury brands are often challenging perceptions and aim to be innovative and alter marketing traditions.

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Top 5 brand moments from last week

July 27, 2015

Luxury brands proved it takes two, with a number of new launches in partnership with non-profits, technology companies and peers.

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Top 5 brand moments from last week

July 20, 2015

Luxury brands have become proficient in using modern technology to engage with consumers in interesting ways.

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Top 5 brand moments from last week

July 13, 2015

Sharing elements of brand heritage in a transparent manner has become the norm among luxury houses.

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Top 5 brand moments from last week

July 6, 2015

Creative talent shuffled around and content still reigned supreme.

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Top 5 brand moments from last week

June 29, 2015

A hoverboard, a trip to the moon, minions and a global handbag tour topped luxury marketing news.

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