Approaching issues such as career-related stress and environmental concerns in an unexpected way is transforming the luxury space.
- No categories
Personal touches celebrating a brand’s heritage or a consumer’s individuality are common throughout modern luxury.
Embracing ecommerce, mobile applications and in-store technology is not as daunting as it once was for brands within the luxury sector.
From automobiles to fashion houses, unexpected promotions were king.
Brands showed their inventive side, taking existing concepts and bringing them into the 21st century.
It was a creative and star-studded week all through luxury.
Brands showed their musical appreciation by scoping out new talent or curating their favorite hits.
From the latest in technology to environmental initiatives, brands took a variety of approaches to appeal to consumers.
Heritage brands revamped classic items for a new generation, turning to digital platforms to make a reintroduction.
Brands got creative, experimenting with new ways to reach consumers on many different platforms.