Last week brands sought to entertain through playful stories told by characters that may not be immediately associated with luxury.
- No categories
Engaging consumers with social campaigns and technology will likely allow brands to stand out among their competitors as consumers look to gain a deeper understanding of their favorite brands.
Brands are looking to gain the attention of consumers through social videos and interactive campaigns as the holiday shopping season is in full-swing.
Once the noise dies down from the sales-heavy weekend, luxury brands can get back to normal.
Washington trudged toward even more gridlock, while luxury brands cruised toward the holiday season.
The first attendees walked into the cloud of glass and fans asked Nordstrom anything.
Sometimes rules and limits foster creativity.
Oscar de la Renta found the right creative mind to take over his eponymous brand.
The store of the future is beginning to make headway.
Anyone for a cup of Ralph?