A hoverboard, a trip to the moon, minions and a global handbag tour topped luxury marketing news.
- No categories
Technological advances and nostalgia ran deep in recent luxury marketing campaigns.
New York, Paris, London, Milan, Hong Kong and Tokyo typically steal the attention of luxury consumers, but after a recent trip throughout several European cities, the presence of luxury brands is evident throughout most, but scarce in others as a result of geopolitical issues.
To kickstart shopping sprees, Indonesia mowed down its 75 percent tax rate on luxury goods.
As United States tourism to Cuba thaws, luxury brands stand to benefit.
Who knows how many FIFA executives would have flown in Mercedes-Benz’ new VIP aircraft cabins?
Digital efforts focused on connecting with consumers on a personal level with live-streaming, puppies and text message shopping presented by varying luxury brands.
Luxury houses took various new approaches to communicate their brand’s message through in-store and campaign targeting.
Familiar concepts were challenged by brands across categories.
Some of the brightest figures in the world of luxury gathered in Florence this past week.