Luxury brands proved it takes two, with a number of new launches in partnership with non-profits, technology companies and peers.
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Luxury brands have become proficient in using modern technology to engage with consumers in interesting ways.
Sharing elements of brand heritage in a transparent manner has become the norm among luxury houses.
Creative talent shuffled around and content still reigned supreme.
A hoverboard, a trip to the moon, minions and a global handbag tour topped luxury marketing news.
Technological advances and nostalgia ran deep in recent luxury marketing campaigns.
New York, Paris, London, Milan, Hong Kong and Tokyo typically steal the attention of luxury consumers, but after a recent trip throughout several European cities, the presence of luxury brands is evident throughout most, but scarce in others as a result of geopolitical issues.
To kickstart shopping sprees, Indonesia mowed down its 75 percent tax rate on luxury goods.
As United States tourism to Cuba thaws, luxury brands stand to benefit.
Who knows how many FIFA executives would have flown in Mercedes-Benz’ new VIP aircraft cabins?