Brands are looking to personally connect with consumers through campaigns that focus on charitable actions, pets and personal wellness.
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Brands have been using celebrities to advertise products for many years, and there are a variety of ways to take advantage of their star power.
New technology allows brands to connect with consumers in a variety of ways that may lead to increased purchases.
Brands sought out different mediums, from traditional print to mobile integrated sensors, to communicate with consumers for an immersive experience.
Last week luxury fashion brands were busy featuring their new collections at fashion weeks and automakers geared up for the Geneva Motor Show.
The name of the game last week was collaboration, with brands finding strategic partners to raise awareness or achieve a common goal.
Real estate has been a hot topic of conversation, with many brands choosing to open new locations to better cater to consumers.
Brands took advantage of the approaching holiday and used romance and special Valentine’s Day offers to promote purchases.
Luxury brands used a variety of strategies, including humor, rebellion and social justice to inspire consumers and employees and to promote their products.
Brands struck strategic partnerships to reach a younger audience, realizing that they are the future luxury consumers.