Social media is starting to get the hang of monetizing posts.
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Louis Vuitton placed shutters in Saks Fifth Avenue’s windows and Harrods opened a pop-up restaurant for Michelin-starred chefs.
Why go to a nearby automotive dealer when you can just boot up your video game console?
Three more people will join the elite Bugatti “Legendes” club in the near future following the debut of the last model in the series.
The fashion and real estate worlds briefly swapped places, while Lexus entered a Marvel adventure.
Luxury consignors received some help and the Baltic Sea might just become the new preferred wine storage center.
Luxury brands made investments for the long-haul.
Large or small scale outdoor displays and events can bring visibility to a brand, and increase awareness among unfamiliar consumers.
While the main goal of a campaign is often tied to purchasing, many luxury brands share their core values to appeal to the consumers’ sensibilities, from tugging on heart strings for a worthy cause to spurring a hindering for a new cuisine.
Sometimes luxury means convenience and other times it means the extravagance of leisure.