Digital efforts focused on connecting with consumers on a personal level with live-streaming, puppies and text message shopping presented by varying luxury brands.
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Luxury houses took various new approaches to communicate their brand’s message through in-store and campaign targeting.
Familiar concepts were challenged by brands across categories.
Some of the brightest figures in the world of luxury gathered in Florence this past week.
Brands showed their tech-savviness, experimenting with immersive digital experiences.
Through the use of digital touchpoints, a host of luxury brands broadened their presence using different mediums.
Luxury brands are highly active in philanthropic causes and often work with charities and create programming that betters the lives of their enthusiasts and core consumers.
Brands are looking to personally connect with consumers through campaigns that focus on charitable actions, pets and personal wellness.
Brands have been using celebrities to advertise products for many years, and there are a variety of ways to take advantage of their star power.
New technology allows brands to connect with consumers in a variety of ways that may lead to increased purchases.