Connecting with consumers has evolved from product-driven initiatives to efforts concentrating on personal elements.
- No categories
Elaborate campaigns ruled, with brands reaching into their bag of tricks to market their latest product.
Social media got an update with brands finding new ways to market via existing platforms.
Brands found ways to show their many facets through artistic collaborations and expansions.
Luxury brands are often challenging perceptions and aim to be innovative and alter marketing traditions.
Luxury brands proved it takes two, with a number of new launches in partnership with non-profits, technology companies and peers.
Luxury brands have become proficient in using modern technology to engage with consumers in interesting ways.
Sharing elements of brand heritage in a transparent manner has become the norm among luxury houses.
Creative talent shuffled around and content still reigned supreme.
A hoverboard, a trip to the moon, minions and a global handbag tour topped luxury marketing news.