Berkshire Hathaway’s NetJets is sending around 200 flights in and out of the Art Basel Miami Beach show Dec. 5-8 for its customers who will stay in the brand’s expanded private lounge.
Travel and hospitality
The intersection of contemporary art and luxury has always been hectic with shout-outs and an atmosphere of grandeur, but when the two fields merge through collaborations, can tangible value be gleaned?
Wynn Las Vegas tapped event designer Preston Bailey to create two exuberant floral installations of a hot air balloon and carousel for permanent residence in its atrium.
The Trump Hotel Collection is furthering its holiday partnership with St. Jude Children’s Research Hospital for the annual Thanks and Giving campaign with additional incentives for guests to get involved.
Peninsula Hotels holiday spirit culminates on a SnowPage microsite that features a festive mascot that is woven into digital and in-store efforts.
Four Seasons Resort Maui at Wailea, HI, is elevating its customer service capabilities with a 24/7 on-site reservation system that provides guests with moment-to-moment answers to the questions that inevitably pop up during any booking experience.
Luxury hotel brands are tapping top travel and lifestyle bloggers with increasing regularity to kickstart social campaigns, illuminate what can be found at certain properties and to build connections with highly concentrated audiences.
Four Seasons Hotels and Resorts is showing further social media plasticity with its early embrace of Pinterest’s new “Place Pins” option that allows users to map out previous, planned or fantasized excursions.
The Ritz-Carlton is animating its print advertisements with augmented reality in the female Pan Arab magazine Sayidaty, which marks the first campaign of its kind for the brand in the Middle East.
Dorchester Collection is targeting adventurous travelers with an educational 12-night, four-country journey that traces the paths of 18th-century aristocrats.