Eric Clapton, Guitar Center, Fender, Gibson and Martin Guitar partnered to create a guitar collection aimed at affluent consumers that will benefit the musician’s treatment facility through sales and is priced at $15,000-$50,000.
Arts and entertainment
Today in luxury marketing – Brian Atwood opens first store; Christie’s London contemporary art sale down on 2011; Infiniti vies for a piece of luxury; Can’t sell? Try asking more.
Rolex, Chanel, Christian Dior, Chopard, Audemars Piguet, Patek Philippe and other luxury brands are targeting readers of the latest weekend edition of Financial Times through ad placements in the over-sized “How To Spend It” glossy magazine supplement.
Sofitel Luxury Hotels is reaffirming itself as an authority on high-end travel in the United States through a Tumblr effort that offers consumers city-specific travel guides meant to help them plan a trip.
British automaker Rolls-Royce Motor Cars is flaunting its role in the Art Deco movement through a bespoke collection and a set of three art prints that the automaker unveiled at the Paris Motor Show.
Giorgio Armani, Ermenegildo Zegna, Tod’s and Louis Vuitton are just some of the advertisers in Fairchild Fashion Media’s new M magazine that is geared towards an affluent male audience.
Boutique hotel Le Bristol Paris is bolstering its property with the addition of ultra-luxe lounge Le Bar du Bristol that will likely be a stomping ground for young, affluent consumers.
Scottish brand John Walker & Sons is inviting select guests in Asia-Pacific onboard a branded yacht to partake in activities that will explore the history of the brand and showcase the new triple malt John Walker & Sons Odyssey.
Luxury advertisers including Louis Vuitton, Bulgari, Rolex, Lexus, Hermès and Tiffany & Co. appeared in the second issue of Time Style & Design since its relaunch this spring that was prompted by the demand from the luxury market.
Audi of America is leveraging its second-time sponsorship of the 64th Primetime Emmy Awards through a collaboration with U.S. label Derek Lam that will put the brand front and center during live behind-the-scenes online footage.