French fashion house Chanel is continuing to promote its upcoming movie with both a new teaser video and a trailer to build up anticipation for the full release Dec. 10.
Arts and entertainment
Precision cut-crystal maker Swarovski is using Tumblr to generate interest and awareness in its eleventh annual Crystal Palace think tank where a chosen creative visionary works to reevalute the use of crystal.
Mobile gaming is rapidly becoming a lucrative advertising platform, and luxury brands across categories must learn how to effectively enter this arena.
British apparel and accessories brand Mulberry has taken over five windows at London department store Harrods to tell a branded fairy tale to engage consumers this holiday season.
French furniture company Roche Bobois is connecting consumer penchant for home design and modern art through a collection featuring the artwork of French artist Jean Cocteau available for purchase Dec. 1.
Online retailer Net-A-Porter tapped “Hunger Games” costume designer Trish Summerville to design an exclusive collection based on “Catching Fire,” the latest movie in the franchise to capture the attention of fans of the popular films.
Italian apparel brand Prada premiered Wes Anderson’s “Castello Cavalcanti” short film at the Rome Film Festival and on its Web site that grants supremacy to the director’s style rather than overt branding.
British fashion house Alexander McQueen brought a touch of the art world into its skull scarves to celebrate the 10-year anniversary of the iconic accessory.
Family-owned Hermès is gaining exposure for young international designers through its annual Prix Émile Hermès awards that reflect the brand’s Fondation d’entreprise Hermès’s ongoing commitment to artisan skills and forward-thinking creativity.
French jeweler Van Cleef & Arpels is enhancing the physical experience of its museum exhibit, “A Quest for Beauty: The Art of Van Cleef & Arpels,” Oct. 27-Feb. 15 at the Bowers Museum in Santa Ana, CA, with a mobile audio application.