Arts and entertainment

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Bespoke experiential marketing still best way to target ultra-wealthy: report

April 18, 2014

Luxury industry insiders appear to be less optimistic about the state of their business, according to a new report by Wealth-X.

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Dior gives insider access to atelier in documentary

April 18, 2014

French couture house Christian Dior is allowing consumers to see the inner workings of its atelier with a documentary premiering during New York’s Tribeca Film Festival beginning this weekend.

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Prada revives literary competition to further connect to the arts

April 16, 2014

Italian fashion label Prada is hosting its second annual Prada Journal competition that asks consumers to submit short stories that use the brand’s eyewear as the starting point for approaching a topic.

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H.Stern expands Oscar Niemeyer collection to immortalize designs

April 10, 2014

Brazilian jeweler and silversmith H.Stern is celebrating the influences of architect Oscar Niemeyer with an expansion of its jewelry collaboration and new campaign effort.

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Addressing target consumers’ sensibilities key to branded storytelling

April 9, 2014

NAPLES, FL – Storytelling helps to sell goods, but brands must learn the story of the collective “me,” according to a panel discussion at the Luxury Summit 2014.

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Galeries Lafayette encourages in-store wandering with audio tour

March 31, 2014

Parisian department store Galeries Lafayette is offering its consumers an enhanced browsing experience with an audio tour created by poet and artist Megan Rooney.

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Krug Champagne redefines tasting notes with orchestra event

March 26, 2014

French Champagne house Krug is celebrating its annual Grande Cuvée blend with a live tasting event in London that marries the sound of Champagne bubbles and live orchestra music.

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IWC increases awareness for Tribeca Film Festival role via live social feed

March 25, 2014

Switzerland’s IWC Schaffhausen is building exposure for its involvement as the official “festival time” partner at New York’s 13th annual Tribeca Film Festival through a live social stream to keep fans in the know.

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Fendi commissions baguette artwork for Munich store opening

March 20, 2014

Italian atelier Fendi is adding art appeal to its Munich store opening with a Baguette designed by Japanese painter Hiroshi Senju.

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Fortnum & Mason dresses up maintenance tarp to attract foot traffic

March 7, 2014

British department store Fortnum & Mason is undergoing maintenance on its flagship Piccadilly building in style with a façade covering designed by artist Rory Dobner.

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