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Instagram advertising shows strong potential for luxury brands: L2

July 2, 2015

Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2.

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Top 5 brand moments from last week

June 29, 2015

A hoverboard, a trip to the moon, minions and a global handbag tour topped luxury marketing news.

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Audi’s expertise used to assist in lunar rover development

June 26, 2015

German automaker Audi is flying to the moon within the Google Lunar XPRIZE competition in an unmanned rover.

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Lexus ditches wheels for new type vehicle

June 25, 2015

Toyota Corp.’s Lexus is continuing its “Amazing in Motion” campaign by bringing science fiction alive with a new type of vehicle – a hoverboard.

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Lexus introduces virtual reality experience via mobile app

June 23, 2015

Toyota Corp.’s Lexus is giving consumers the chance to enjoy its fastest vehicles from the comfort of their homes with a virtual reality experience.

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Search optimization on desktop, mobile needed by fashion brands: L2

June 19, 2015

In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.

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62pc of global execs think customer loyalty is fading: Bain

June 16, 2015

As the global economy unleashes new opportunities and risks, executives for global companies are increasingly optimistic, according to a new report by Bain & Company.

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Increased spending power creates strong handbag market in BRICs

June 15, 2015

Increased spending power, growing Internet penetration and access to ecommerce has caused handbag sales to grow at a fast rate in BRIC nations, according to a new report by Technavio.

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Real-time strategies essential element of retail rehaul: report

June 12, 2015

Retailers must adapt to changing consumer preferences by adopting real-time retail strategies that deliver a more personalized shopping experience, according to a special report by Boston Retail Partners.

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Luxury goods, Apple, Van Cleef & Arpels and Nordstrom – News briefs

June 11, 2015

Today in luxury marketing – Luxury goods face a global reckoning; Why I’m breaking up with the Apple watch; Van Cleef & Arpels offers jewelry classes in New York; Nordstrom signs on for Caruso Affiliated Carlsbad project.

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