Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.
Software and technology
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French fashion house Balmain used its army of celebrity friends to announce the brand’s latest collaboration with fast-fashion company H&M, which will be released in November.
While technological breakthroughs in the last 10 years have had a significant impact on the world of interior design, future innovations are poised to permanently change the relationship between consumers and designers.
Mobile and social technologies have provided unprecedented access to consumers that luxury brands can leverage in a number of ways, according to a report by RadiumOne and WBR Digital.
Brands have to ask permission in a straightforward way when collecting data and must maintain transparency regarding all its uses if they want to earn consumer trust, according to a new report by Bain.
British automaker Rolls-Royce is introducing its latest bespoke offering with a modern twist by broadcasting the official vehicle launch on the live-streaming application Periscope.
U.S. electric automaker Tesla Motors is extending its energy-efficient inventions into the home with its new Powerwall home battery.
Scottish distillery The Dalmore is going mobile with a new application that allows consumers to connect with the brand in more ways than ever before.
With more than 80 percent of users accessing social platforms on their mobile devices, mobile marketing has become increasingly important for brands that wish to remain competitive in the marketplace, according to a new report by L2.
Dutch fashion house Viktor & Rolf is celebrating the one-year anniversary of its Bonbon fragrance by offering consumers the opportunity to receive fashion sketches courtesy of the mobile application Chic Sketch.