Software and technology

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Porsche creates navigation system to upgrade classic cars

February 25, 2015

German automaker Porsche is keeping up with the times by providing a new high-tech navigation system that is compatible with the brand’s classic sports cars.

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Bergdorf Goodman reaches international consumers digitally

February 24, 2015

Department store Bergdorf Goodman has opened up its ecommerce to international shoppers with Borderfree on its new global ecommerce platform for retailers, BFX.

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Ulysse Nardin collaborates to create new powerboat

February 24, 2015

Swiss watch manufacturer Ulysse Nardin is branching out in a new direction with the release of a powerboat in collaboration with extreme-performance boat maker Midnight Express.

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Lexus looks to woo Facebook users with targeted ads

February 17, 2015

Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.

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McLaren brings 650S to Dubai with Uber

February 4, 2015

British automaker McLaren partnered with mobile application Uber in Dubai, United Arab Emirates, to bring the innovative concepts of both brands to consumers and fans.

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Omnichannel strategies needed in Chinese ecommerce: report

January 26, 2015

The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.

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82pc consumers think online advertisers obtain too much personal information: report

January 26, 2015

Privacy and security are major concerns for online shoppers, with 91 percent of consumers worried about their control of personal information gathered and used by companies, according to a report from Adroit Digital.

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Yoox offers educational path for tech-savvy students

January 9, 2015

Italian fashion and design retailer Yoox is recruiting tech-savvy students for its new Yoox Graduate Program: Tech.

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Bang & Olufsen gives consumers personalized music experience

January 7, 2015

Danish audio and video brand Bang & Olufsen is melding consumers’ music and online streaming sites into one collection in its new BeoSound Moment.

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Mercedes releases autonomously driven research vehicle

January 7, 2015

German automaker Mercedes-Benz is opening the doors on self-driving automobiles with its F 015 “Luxury in Motion” research vehicle released at the Consumer Electronics Show in Las Vegas.

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