Software and technology

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INYT Luxury Conference explores where art, technology and fashion intersect

November 25, 2014

Reflecting the growing convergence of fashion, art and technology, the upcoming New York Times International Luxury Conference will explore how those in the industry can benefit from these relationships.

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Physical and digital blending must be balanced

November 10, 2014

Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.

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Astley Clarke touts internal tech strategy to tell creation anecdote

November 10, 2014

British jeweler Astley Clarke is telling a craftsmanship narrative from a technology perspective to underscore how a modern luxury brand finds success.

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Michael Kors, Duracell create power options for iPhones

November 4, 2014

U.S. fashion label Michael Kors is teaming with Duracell to create a powermat and PowerCase for iPhone users to charge remotely.

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La Perla to track performance data for seamless in-store improvements

October 24, 2014

Italian lingerie maker La Perla has teamed with a software platform to create an application to better analyze brand and sales data across all of its boutiques.

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Adobe and Nielsen launch new content rating platform

October 22, 2014

Global information and measurement company Nielsen has teamed with computer software company Adobe to create a cross-platform system for measuring online television, video and other digital content across the Internet and applications.

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Out with traditional social, in with Instagram, Pinterest

October 16, 2014

NEW YORK – Pinterest and Instagram are quickly becoming the key social platforms for marketers, according to two executives from Piqora at Luxury Interactive 2014 on Oct. 14.

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Finding the right metrics for online, offline behavior

October 15, 2014

NEW YORK – Carrying over the product and brand experiences from offline to online creates a unified story across channels, according to panelists on the “Creating a Meaningful Site Experience to Engage Customers and Drive Sales” session Oct. 14 at Luxury Interactive 2014.

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Transferring digital platforms into bricks-and-mortar experiences

October 15, 2014

NEW YORK – Luxury marketers need to provide a well-rounded and connected experience across all the channels, according to executives from Adobe and Elastic Path Oct. 14 at Luxury Interactive 2014.

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Montblanc introduces app to send handwritten digital notes

October 9, 2014

Germany’s Montblanc is allowing enthusiasts to handwrite on their tablet and send the note to a friend or family member through a new iPad application.

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