Software and technology

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Tag Heuer live broadcasts tennis match to reach wider audience

May 20, 2015

Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.

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Balmain announces H&M collaboration with star-studded flair

May 19, 2015

French fashion house Balmain used its army of celebrity friends to announce the brand’s latest collaboration with fast-fashion company H&M, which will be released in November.

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Technology makes consumers active participants in interior design

May 19, 2015

While technological breakthroughs in the last 10 years have had a significant impact on the world of interior design, future innovations are poised to permanently change the relationship between consumers and designers.

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Mobile, social platforms essential for seamless digital narrative: report

May 15, 2015

Mobile and social technologies have provided unprecedented access to consumers that luxury brands can leverage in a number of ways, according to a report by RadiumOne and WBR Digital.

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91pc of consumers do not want their data sold: report

May 12, 2015

Brands have to ask permission in a straightforward way when collecting data and must maintain transparency regarding all its uses if they want to earn consumer trust, according to a new report by Bain.

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Rolls-Royce appeals to modern consumers via livestream launch on Periscope

May 8, 2015

British automaker Rolls-Royce is introducing its latest bespoke offering with a modern twist by broadcasting the official vehicle launch on the live-streaming application Periscope.

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Tesla makes a “fundamental transformation” into home with sustainable energy

May 4, 2015

U.S. electric automaker Tesla Motors is extending its energy-efficient inventions into the home with its new Powerwall home battery.

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The Dalmore releases mobile app to educate and engage consumers

May 1, 2015

Scottish distillery The Dalmore is going mobile with a new application that allows consumers to connect with the brand in more ways than ever before.

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Mobile optimization is essential for brands using social media platforms: L2

April 27, 2015

With more than 80 percent of users accessing social platforms on their mobile devices, mobile marketing has become increasingly important for brands that wish to remain competitive in the marketplace, according to a new report by L2.

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Viktor & Rolf promotes fragrance with fashion sketch app collaboration

April 24, 2015

Dutch fashion house Viktor & Rolf is celebrating the one-year anniversary of its Bonbon fragrance by offering consumers the opportunity to receive fashion sketches courtesy of the mobile application Chic Sketch.

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