Software and technology

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La Perla to track performance data for seamless in-store improvements

October 24, 2014

Italian lingerie maker La Perla has teamed with a software platform to create an application to better analyze brand and sales data across all of its boutiques.

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Adobe and Nielsen launch new content rating platform

October 22, 2014

Global information and measurement company Nielsen has teamed with computer software company Adobe to create a cross-platform system for measuring online television, video and other digital content across the Internet and applications.

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Out with traditional social, in with Instagram, Pinterest

October 16, 2014

NEW YORK – Pinterest and Instagram are quickly becoming the key social platforms for marketers, according to two executives from Piqora at Luxury Interactive 2014 on Oct. 14.

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Finding the right metrics for online, offline behavior

October 15, 2014

NEW YORK – Carrying over the product and brand experiences from offline to online creates a unified story across channels, according to panelists on the “Creating a Meaningful Site Experience to Engage Customers and Drive Sales” session Oct. 14 at Luxury Interactive 2014.

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Transferring digital platforms into bricks-and-mortar experiences

October 15, 2014

NEW YORK – Luxury marketers need to provide a well-rounded and connected experience across all the channels, according to executives from Adobe and Elastic Path Oct. 14 at Luxury Interactive 2014.

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Montblanc introduces app to send handwritten digital notes

October 9, 2014

Germany’s Montblanc is allowing enthusiasts to handwrite on their tablet and send the note to a friend or family member through a new iPad application.

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Vertu diverges from smartphone pack with $6K Aster

October 3, 2014

British smartphone manufacturer Vertu is releasing a collection of mobile devices that embody the three most important elements of all Vertu models: materials, services and technology.

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Apple Watch gains attention at Colette Paris showcase

September 30, 2014

The Apple Watch will be present for one day only at Colette Paris to bring the new technology to the store’s typical luxury goods consumer.

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Audi expands self-piloted vehicle research with new California law

September 18, 2014

German automaker Audi will have the opportunity to expand its autonomous driving initiatives to California following new state laws that will ease the ability to test self-driving vehicles.

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Porsche Design and BlackBerry create new smartphone

September 18, 2014

German fashion label Porsche Design has teamed with BlackBerry for a third time to create a new Porsche Design smartphone.

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