NEW YORK – Technology and the Internet has fundamentally changed the retail landscape forever, resulting in six major shifts that can now be identified, according to an author at the Columbia Business School Retail & Luxury Goods Conference March 27.
Software and technology
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Safety and price concerns deter many from self-driving vehicles, but the technology and the potential for a decrease in accidents have consumers intrigued by the futuristic driving, according to a recent report from The Harris Poll.
British smartphone manufacturer Vertu is reducing its design cycles by 50 percent through a new partnership with software maker PTC solutions.
Italian fashion label Gucci is taking on the latest technology with a new smartwatch created in collaboration with rapper Will.i.am.
NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a Gilt senior executive at Mobile Marketing Day, March 12th, 2015.
German automaker BMW brought consumers from all around the world to the Geneva International Motor Show with a digital and interactive view of its stand online.
While consumers and luxury watchmakers awaited the Apple Watch, other brands chose to focus on its app possibilities.
Italian fashion house Fendi is updating its online image with a new Web site that streamlines navigation and caters to consumers’ needs.
French fashion house Lanvin is creating a comprehensive experience for viewers who attend its Jeanne Lanvin retrospect in Paris by providing a mobile application to complement the exhibit.
New York real estate firm Town Residential is rebranding itself with a new Web site and multi-media marketing campaign that will highlight its unique approach and commitment to customer service.