Software and technology

When it comes to searching for local products and services, 45 percent reach for their mobile devices first and 46 percent exclusively use mobile as their research tool, according to a new report from xAd and Telemetrics.

Eighty percent of affluent consumers own at least one type of mobile device and more than 53 percent own two or more, according to a new study by the American Affluence Research Center.

While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.

SAN FRANCISCO – Brands that use promoted tweets are more likely to have their message stay with an audience on Twitter than those marketers that do not, according to a Nielsen executive at the ad:tech San Francisco 2013 conference.

SAN FRANCISCO – A well-told, emotional story shared through a video platform can bring marketers a limitless return, according to a speaker at the ad:tech San Francisco 2013 conference.

SAN FRANCISCO – Brands must radiate emotion through imagery to stay relevant in an image-driven society, according to an Ogilvy executive at the ad:tech San Francisco 2013 conference.

The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.

High-end technology accessories maker Brikk is marketing solid-gold and platinum iPhone 5 cases to affluent consumers through a charity component.

Luxury marketers are getting on board with the new social-mobile application Vine, but they should first realize how to make the most of the tool.

Mobile campaigns leveraging location targeting outperformed non-location targeted campaigns by a factor of two times, according to a new report from Verve Mobile.