Software and technology

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Hasselblad offers insight into astronaut photography

July 24, 2014

Swedish camera brand Hasselblad Bron is honoring the 45th anniversary of Apollo 11’s moon mission by completing a user’s manual for astronauts to photograph their space expeditions.

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Bentley expands lifestyle projects via Vertu partnership

July 10, 2014

British automaker Bentley Motors is embarking on a five-year partnership with high-end smartphone manufacturer Vertu to further round out its lifestyle options.

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Audi incorporates Apple CarPlay to reach tech-minded consumers

July 1, 2014

German automaker Audi will begin integrating Apple’s CarPlay technology into its vehicles starting in 2015.

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Bellperre launches custom phone to show brand capabilities

June 26, 2014

Dutch phone manufacturer Bellperre is releasing a custom, hand-crafted luxury cellphone.

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Mr Porter and Uber offer Paris Fashion Week attendees free transportation

June 26, 2014

Men’s online retailer Mr Porter, with mobile car service application Uber, is creating an easy way for Paris Fashion Week guests to travel around the city.

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Vertu teams with other technology brands to create $10K bespoke phone

June 4, 2014

High-end smartphone manufacturer Vertu is extending its product line with a bespoke phone collection.

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La Prairie expands global ecommerce with immersive experiences

May 29, 2014

Swiss skincare marketer La Prairie is expanding its global ecommerce presence by partnering with cloud commerce solutions provider Demandware.

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Adopting technology early provides a strategic advantage

April 28, 2014

LOST PINES, TX – Brands should be early adopters of new technology to become influencers rather than procrastinators waiting in the wings, according to panelists April 24 at the iProspect Client Summit.

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Gucci counsel says consumer consent essential in mobile marketing

April 28, 2014

NEW YORK – With consumers spending 65 percent of their social time on mobile devices, it is becoming more important to understand, from a legal standpoint, how and why fashion brands integrate mobile, according to a panel discussion April 24 at the Cardozo School of Law’s Semi-Annual Fashion Law Symposium.

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Heaviest mobile users make up fastest-growing segment: report

April 24, 2014

Consumer connectivity to mobile has birthed a new type of user – the “Mobile Addict” who opens applications more than 60 times per day, according to a new report from Flurry.

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