German automaker Porsche is keeping up with the times by providing a new high-tech navigation system that is compatible with the brand’s classic sports cars.
Software and technology
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Department store Bergdorf Goodman has opened up its ecommerce to international shoppers with Borderfree on its new global ecommerce platform for retailers, BFX.
Swiss watch manufacturer Ulysse Nardin is branching out in a new direction with the release of a powerboat in collaboration with extreme-performance boat maker Midnight Express.
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
British automaker McLaren partnered with mobile application Uber in Dubai, United Arab Emirates, to bring the innovative concepts of both brands to consumers and fans.
The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.
Privacy and security are major concerns for online shoppers, with 91 percent of consumers worried about their control of personal information gathered and used by companies, according to a report from Adroit Digital.
Italian fashion and design retailer Yoox is recruiting tech-savvy students for its new Yoox Graduate Program: Tech.
Danish audio and video brand Bang & Olufsen is melding consumers’ music and online streaming sites into one collection in its new BeoSound Moment.
German automaker Mercedes-Benz is opening the doors on self-driving automobiles with its F 015 “Luxury in Motion” research vehicle released at the Consumer Electronics Show in Las Vegas.