Online retail platforms are increasingly looking to specialize in certain areas and offer unique services to consumers in an attempt to differentiate themselves from competitors in a crowded market.
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With iPhone sales showing renewed strength, it is the eight-year-old device, and not the newer Apple Watch, that is driving excitement for the brand, positioning it to create a virtuous circle of mobile experiences across content, utility and commerce.
The Peninsula Hotels is celebrating its recently released new mobile experience by offering consumers exclusive discounts when they book reservations on their mobile phones or tablets.
While the luxury fashion industry traditionally prides itself on the craftsmanship and handiwork that goes into creating a garment or leather good, it may be starting to warm to the idea of using 3D printing in its production.
In the second quarter of 2015, brands took advantage of many of the new social media platforms that have been recently introduced.
Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2.
A hoverboard, a trip to the moon, minions and a global handbag tour topped luxury marketing news.
German automaker Audi is flying to the moon within the Google Lunar XPRIZE competition in an unmanned rover.
Toyota Corp.’s Lexus is continuing its “Amazing in Motion” campaign by bringing science fiction alive with a new type of vehicle – a hoverboard.
Toyota Corp.’s Lexus is giving consumers the chance to enjoy its fastest vehicles from the comfort of their homes with a virtual reality experience.