Jaguar Land Rover North America is targeting New York subway commuters with train takeover promotions for its Good to be Bad campaign.
Out of home
Swiss watchmaker Breguet has taken over the departures concourse of Geneva International Airport with an exhibit featuring its high-tech watches, the Type XXII 3880 and the Classique Chronométrie 7727.
Irish crystal-maker Waterford Crystal is aiming to increase brand awareness by publicizing its involvement in New York’s New Year’s Eve celebration through social media updates that explore facets of the brand’s connection to the Times Square Ball.
With an influx of fashion labels branching out into the realm of interiors these brands can forge a complete branded atmosphere similar to an in-store experience by producing scented candles.
French apparel designer Lanvin will serve as the official tailor to Britain’s Arsenal soccer team to position its menswear as sporty and classic.
NEW YORK – Lalique’s CEO at the Luxury Retail Summit: Holiday Focus 2013 yesterday shared the brand’s strategy to attract new, younger consumers while maintaining its relationship with passionate brand enthusiasts.
British watchmaker Christopher Ward is generating interest in its timepieces by going above and beyond its competition by sponsoring a mountain climbing expedition on an unclimbed peak in Tajikistan.
Online retailer Net-A-Porter is boasting its same-day delivery service for customers in the Hamptons through out-of-home advertising on plane banners that fly over the area.
LVMH Moët Hennessy Louis Vuitton is eyeing affluent travelers by placing brand advertisements on large digital screens at John F. Kennedy International Airport in New York.
Although out-of-home advertisements are typically used by mass-market brands, luxury marketers benefit from these kinds of ads if they are strategically positioned and designed.