British automaker Aston Martin is interpreting its bespoke Q options to appeal to equestrian enthusiasts with a charity auction model.
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Richemont-owned Piaget is looking to connect with affluent polo enthusiasts through visual and branded touchpoints at the third annual Piaget Hamptons Cup on August 10.
British department store Fortnum & Mason is partnering with the Port Eliot Festival in Cornwall, England, to reach foodies outside of its store.
French Champagne house Krug is demonstrating how well its wine pairs with seafood with a dining experience in London.
Audi of America is broadcasting the scores of the FIFA World Cup on a 40-foot shipping container display in the Greenpoint neighborhood of New York’s Brooklyn borough.
Italian fashion house Emilio Pucci is catching consumer attention with an installation on the Baptistery of San Giovanni featuring one of its iconic scarf prints.
SAN FRANCISCO – Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.
Jaguar Land Rover North America is targeting New York subway commuters with train takeover promotions for its Good to be Bad campaign.
Swiss watchmaker Breguet has taken over the departures concourse of Geneva International Airport with an exhibit featuring its high-tech watches, the Type XXII 3880 and the Classique Chronométrie 7727.
Irish crystal-maker Waterford Crystal is aiming to increase brand awareness by publicizing its involvement in New York’s New Year’s Eve celebration through social media updates that explore facets of the brand’s connection to the Times Square Ball.