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Fondation Louis Vuitton to open with Frank Gehry exhibit

October 21, 2014

The inaugural program at the Fondation Louis Vuitton opens Oct. 27 and will feature three stages of events over the course of the organization’s first year.

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Cultural integration needed to see success in emerging nations

October 17, 2014

NEW YORK – Emerging countries are a subject of interest for many luxury marketers, but reaching the right consumer in these nations requires a focus on cultural integration, according to the “High-net-worth-individuals in BRIC-dom: Facts and myths about their consumption of luxury” session at Luxury Interactive 2014 Oct. 15.

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Starwood temporarily relocates headquarters to India

September 30, 2014

Starwood Hotels & Resorts is moving its global headquarters to India in March 2015 for a month-long immersion experience.

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Swarovski enters real estate with branded “sparkle” towers

September 8, 2014

Precision cut-crystal maker Swarovski has entered an agreement with property developer Tebyan to build crystal-inspired towers in Dubai.

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Jaguar verbalizes design aesthetic of new model for museum

September 8, 2014

British automaker Jaguar is furthering its efforts for the launch of its XE sports saloon with a large-scale installation at the London Design Museum during the London Design Festival.

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Lexus expands reach of culinary festival sponsorship with food SUV

August 21, 2014

Toyota Corp.’s Lexus is spreading awareness for its placement at the Los Angeles Food & Wine festival with a rolling van providing a complementary bite to eat.

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Tesla expands Supercharger locations in UK to reach more regions

August 13, 2014

United States auto maker Tesla is opening new Supercharger locations in London and Birmingham today to expand the locations in which British Tesla Model S owners can travel and charge for free.

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Mulberry blends craftsmanship with crafting for festival appearance

August 8, 2014

British apparel and accessories label Mulberry is giving consumers an up-close look at how its Bayswater handbag is made with a branded tent at the Wilderness festival in Oxfordshire, England.

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Aston Martin creates bespoke equestrian-themed Volante for charity

July 30, 2014

British automaker Aston Martin is interpreting its bespoke Q options to appeal to equestrian enthusiasts with a charity auction model.

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Piaget extends awareness at eponymous polo cup via rose code

July 30, 2014

Richemont-owned Piaget is looking to connect with affluent polo enthusiasts through visual and branded touchpoints at the third annual Piaget Hamptons Cup on August 10.

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