Toyota Corp.’s Lexus is spreading awareness for its placement at the Los Angeles Food & Wine festival with a rolling van providing a complementary bite to eat.
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United States auto maker Tesla is opening new Supercharger locations in London and Birmingham today to expand the locations in which British Tesla Model S owners can travel and charge for free.
British apparel and accessories label Mulberry is giving consumers an up-close look at how its Bayswater handbag is made with a branded tent at the Wilderness festival in Oxfordshire, England.
British automaker Aston Martin is interpreting its bespoke Q options to appeal to equestrian enthusiasts with a charity auction model.
Richemont-owned Piaget is looking to connect with affluent polo enthusiasts through visual and branded touchpoints at the third annual Piaget Hamptons Cup on August 10.
British department store Fortnum & Mason is partnering with the Port Eliot Festival in Cornwall, England, to reach foodies outside of its store.
French Champagne house Krug is demonstrating how well its wine pairs with seafood with a dining experience in London.
Audi of America is broadcasting the scores of the FIFA World Cup on a 40-foot shipping container display in the Greenpoint neighborhood of New York’s Brooklyn borough.
Italian fashion house Emilio Pucci is catching consumer attention with an installation on the Baptistery of San Giovanni featuring one of its iconic scarf prints.
SAN FRANCISCO – Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.