NEW YORK – Emerging countries are a subject of interest for many luxury marketers, but reaching the right consumer in these nations requires a focus on cultural integration, according to the “High-net-worth-individuals in BRIC-dom: Facts and myths about their consumption of luxury” session at Luxury Interactive 2014 Oct. 15.
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Starwood Hotels & Resorts is moving its global headquarters to India in March 2015 for a month-long immersion experience.
Precision cut-crystal maker Swarovski has entered an agreement with property developer Tebyan to build crystal-inspired towers in Dubai.
British automaker Jaguar is furthering its efforts for the launch of its XE sports saloon with a large-scale installation at the London Design Museum during the London Design Festival.
Toyota Corp.’s Lexus is spreading awareness for its placement at the Los Angeles Food & Wine festival with a rolling van providing a complementary bite to eat.
United States auto maker Tesla is opening new Supercharger locations in London and Birmingham today to expand the locations in which British Tesla Model S owners can travel and charge for free.
British apparel and accessories label Mulberry is giving consumers an up-close look at how its Bayswater handbag is made with a branded tent at the Wilderness festival in Oxfordshire, England.
British automaker Aston Martin is interpreting its bespoke Q options to appeal to equestrian enthusiasts with a charity auction model.
Richemont-owned Piaget is looking to connect with affluent polo enthusiasts through visual and branded touchpoints at the third annual Piaget Hamptons Cup on August 10.
British department store Fortnum & Mason is partnering with the Port Eliot Festival in Cornwall, England, to reach foodies outside of its store.