Mobile application uFaker aims to stave off the growing problem of counterfeiting by arming brands with timely information and getting consumers involved in the fight.
Just as retailers begin to push their holiday marketing into full gear, the government shutdown could force marketers to switch up their plans with efforts more tailored towards bargain shoppers who will likely be researching prices via their mobile device.
True affluent consumers are not likely to alter their spending habits on high-end goods and services after the fiscal cliff decision, but aspirational buys in the beauty, fragrance and spirits categories could be cut due to the payroll tax increase, experts agree.
London-based publication Luxury Briefing announced the launch of a quarterly magazine supplement called Luxury Connections during its Wealth Summit last week in London.
Senators John McCain (R-AZ) and John Kerry (D-MA) introduced the Commercial Privacy bill of Rights of 2011 on April 12, imposing stiff regulations on behavioral targeting and collection of consumer data online, which could dramatically undercut the way that luxury brands market themselves in every channel.
Luxury marketers remain unclear about the future of Internet advertising as the Department of Commerce released new recommendations outlining the regulation of behavioral targeting and the collection of consumer data online.