Italian leather goods brand Tod’s is highlighting its Gommino loafer with an advertising campaign that spans print and digital.
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French fashion house Christian Dior is emulating the motions made while using mobile devices to promote its Dior Vernis nail lacquers.
Switzerland’s Baume & Mercier is promoting an identity as a watchmaker that celebrates life moments with a new advertising campaign.
Brazilian jeweler and silversmith H.Stern is celebrating the influences of architect Oscar Niemeyer with an expansion of its jewelry collaboration and new campaign effort.
NAPLES, FL – Storytelling helps to sell goods, but brands must learn the story of the collective “me,” according to a panel discussion at the Luxury Summit 2014.
NAPLES, FL – A top executive at Cartier North America stressed at the Luxury Summit 2014 the importance of global positioning that is grounded in the local.
NAPLES, FL – The creative director of Barneys New York said yesterday at the Luxury Summit 2014 that brands should not avoid taking risks, as failure is an essential part of growth and a way to understand the tastes of target consumers.
Luxury marketers repositioned brand objectives, embraced new technologies and unified different channels in the first quarter of 2014.
French leather goods maker Hermès is bringing its current print campaign to life through a social video that explores the brand’s range of products.
Family-owned Italian fashion label Missoni is looking to be part of consumers’ dining experiences through a MissoniHome collaboration with celebrity chef Mario Batali’s Italian marketplace, Eataly.