Social connectivity, editorial and up-to-date content have attracted advertisers such as Boucheron, Ralph Lauren, Chanel, Cartier, Burberry and Gucci to reach an affluent readership on the revamped Vogue Paris site.
NEW YORK – Luxury brands that create a communal and intimate environment on their Web sites through personal editorial content will likely beat out competitors and increase Web traffic, according to speakers at WWD’s Digital Forum.
Swiss watchmaker Tag Heuer’s British arm will be upping its direct marketing and customer relationship marketing with its new appointment of agency Tangent Snowball.
NEW YORK – Luxury brands that wish to engage the consumer of tomorrow need to begin developing a strong, consistent brand presence on all platforms today, according to a presentation at NRF’s 101st Annual Convention & Expo.
High-end electronics company Bang & Olufsen will be launching a new, lower-priced brand called B&O Play, but some experts think that the lower-end product line could dilute the manufacturer’s status in the industry.
Select luxury marketers are participating in an ecommerce effort in which proceeds benefit the Obama Victory Fund.
Luxury travelers will be continuing their search for rare and unique experiences in the New Year and will be looking not only for new destinations, but new forms of travel.
Swiss watchmaker Jaeger-LeCoultre is pairing with AMC’s hit television series “Mad Men” for a limited-edition “Mad about Reverso” timepiece inspired by the show.
Last month in luxury marketing – Burberry is 2011 Luxury Marketer of the Year; Bergdorf Goodman is 2011 Luxury Retailer of the Year; Top 10 luxury branded mobile apps of 2011; Top 10 social media luxury marketers of 2011; Top 10 luxury branded videos of 2011.
The Audi A7 and Range Rover Evoque climbed to the top of the totem pole earlier this week by winning Autoweek’s prestigious “best car” and “best truck” categories, respectively.
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