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Dior goes under the white-hot desert sun for Sauvage launch

August 24, 2015

French fashion brand Christian Dior is readying male consumers for the launch of its latest men’s fragrance through a teaser email effort.

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Norell New York reinterprets scent for today’s stylish sect

August 20, 2015

Norell New York, the first American designer fragrance, has been remastered for a new generation of fashion-forward consumers.

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Lexus slows things down for summer sales event

August 20, 2015

Toyota Corp.’s Lexus is introducing two videos to promote its Golden Opportunity sales event.

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Estée Lauder commands boldness with Joan Smalls effort

August 19, 2015

Beauty marketer Estée Lauder is the latest brand to give a hands-on creative role to one of its ambassadresses.

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Clé de Peau captures Venetian drama for latest campaign

August 19, 2015

Shiseido-owned Clé de Peau Beauté is emphasizing its flare for the dramatic in a video for its latest campaign, featuring actress Amanda Seyfried.

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Marc Jacobs gets inside muses’ heads in fall ad campaign films

August 18, 2015

U.S. fashion label Marc Jacobs is exploring the motivations behind the many famous faces of its fall/winter advertising campaign with digital content.

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Americana Manhasset travels to Budapest for fall fashion campaign

August 10, 2015

New York shopping center Americana Manhasset is taking consumers on a European excursion, setting its fall 2015 picture book and accompanying advertising campaign in Budapest, Hungary.

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Jimmy Choo taps Sky Ferreira as latest representative for fragrance

August 7, 2015

Footwear maker Jimmy Choo is shooting for the moon with the latest addition to its collection of brand representatives.

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Bally paints nostalgic scene with Wes Anderson-inspired campaign

August 5, 2015

Swiss apparel and accessories brand Bally is taking a nostalgic trip to the 1960s with its autumn/winter 2015 campaign that takes place on a vintage-inspired film set.

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DVF goes undercover with secret agent fall campaign

August 4, 2015

U.S. fashion label Diane von Furstenberg is showing its “sexy, mysterious, alluring” side with a fall campaign that explores the multifaceted appeal of its consumer.

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