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Prada dreams up imaginary flora to define target consumer traits

April 23, 2014

Italian fashion label Prada is expanding its Candy fragrance range with the introduction of Prada Candy Florale.

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Chopard emphasizes sustainability pledge via email blast, Tumblr

April 22, 2014

Switzerland’s Chopard is taking its consumers on an ethical journey down the green carpet to emphasizes its sustainable practices.

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Tod’s diverges from conservative aesthetic for iconic shoe campaign

April 17, 2014

Italian leather goods brand Tod’s is highlighting its Gommino loafer with an advertising campaign that spans print and digital.

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Dior weaves codes and trends together in digital nail polish promotion

April 17, 2014

French fashion house Christian Dior is emulating the motions made while using mobile devices to promote its Dior Vernis nail lacquers.

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Baume & Mercier reinforces joyful side in Peter Lindbergh campaign

April 16, 2014

Switzerland’s Baume & Mercier is promoting an identity as a watchmaker that celebrates life moments with a new advertising campaign.

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H.Stern expands Oscar Niemeyer collection to immortalize designs

April 10, 2014

Brazilian jeweler and silversmith H.Stern is celebrating the influences of architect Oscar Niemeyer with an expansion of its jewelry collaboration and new campaign effort.

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Addressing target consumers’ sensibilities key to branded storytelling

April 9, 2014

NAPLES, FL – Storytelling helps to sell goods, but brands must learn the story of the collective “me,” according to a panel discussion at the Luxury Summit 2014.

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Maintain local relationships in frenzy of obtaining new customers, urges Cartier exec

April 8, 2014

NAPLES, FL – A top executive at Cartier North America stressed at the Luxury Summit 2014 the importance of global positioning that is grounded in the local.

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Barneys exec says risk taking essential to brand building, understanding consumers

April 8, 2014

NAPLES, FL – The creative director of Barneys New York said yesterday at the Luxury Summit 2014 that brands should not avoid taking risks, as failure is an essential part of growth and a way to understand the tastes of target consumers.

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Top 10 luxury branding efforts of Q1

April 7, 2014

Luxury marketers repositioned brand objectives, embraced new technologies and unified different channels in the first quarter of 2014.

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