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XoJet teams with concierge service to provide bespoke experiences

November 20, 2014

Private aviation company XOJet is collaborating with concierge company Element Lifestyle to provide passengers exclusive opportunities at their destination.

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Cartier sends holiday gifts to Paris via playful panther cubs

November 19, 2014

French jeweler Cartier is upholding its panther motif for this holiday season’s social campaign.

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Estée Lauder keeps up with fashion by signing Kendall Jenner

November 17, 2014

Beauty marketer Estée Lauder has signed reality television star-turned high fashion model Kendall Jenner as its latest face.

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Porsche Design offers customizing options for new bag

November 14, 2014

German fashion label Porsche Design showcased its first customizable handbag at the New York Fashion Week runway show and the bag is now available for preordering.

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Moschino introduces new fragrance in teddy bear form

November 11, 2014

Italian fashion label Moschino has created a new fragrance that is sold in a bottle embedded within a small teddy bear.

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Bentley continues to build anticipation for SUV with teasers

November 11, 2014

British automaker Bentley Motors is keeping its consumers intrigued with another teaser for its new SUV.

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Physical and digital blending must be balanced

November 10, 2014

Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.

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Land Rover, Holland & Holland express lifestyle affinities via vehicle collaboration

November 10, 2014

British automaker Land Rover is teaming up with the British gunsmith Holland & Holland to bring consumers a vehicle that draws upon the ventures of both brands.

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Condé Nast enables shoppable ads to boost consumer engagement

November 7, 2014

Condé Nast is launching shoppable banner advertisements for luxury beauty marketers to reach consumers and get conversions without leaving content pages.

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Penhaligon’s holiday gift boxes see historical fashion inspiration

November 6, 2014

British fragrance maker Penhaligon’s is revealing its Christmas collection that is inspired from past fashion trends seen by the tins covered in photographs of men and women in unusual accessories.

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