Advertising

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Tiffany takes advantage of Grace Coddington’s “at large” status

April 29, 2016

Jeweler Tiffany & Co. is tapping the styling talents of former Vogue magazine creative director Grace Coddington.

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Lexus Australia inspires brave decisions with dancer profile

April 28, 2016

Toyota Corp.’s Lexus is mirroring the boundary-breaking qualities of its NX through an inspirational campaign.

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Coldwell Banker lists fictional $75M X-Men mansion in cinematic campaign

April 22, 2016

Coldwell Banker Real Estate is showcasing a superhero property in preparation for the upcoming “X-Men: Apocalypse” release.

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Symbiotic fashion and film relationship paves road to salvation, says Armani exec

April 22, 2016

SEOUL, South Korea – Fashion should not be treated as a series of products, but as the presentation of a lifestyle, according to an Armani executive.

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Hennessy chases Wild Rabbit into the stratosphere and back

April 20, 2016

LVMH-owned cognac maker Hennessy is continuing to chase perfection in its award-winning advertising campaign about the drive and determination needed to accomplish goals.

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Audi lends support to heroes in Marvel film placement

April 18, 2016

German automaker Audi is proving the ability of its SQ7 vehicle to create a relaxing drive even in the face of chaos.

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Burberry taps fresh talent with spokesmodel Lily James

April 18, 2016

British fashion label Burberry has chosen actress Lily James as the new face of its My Burberry fragrance.

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Montblanc taps Hugh Jackman as North American brand ambassador

April 15, 2016

Germany’s Montblanc is extending its relationship with actor Hugh Jackman, naming him its North American brand ambassador.

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Ralph Lauren captures first love in a bottle

April 13, 2016

U.S. apparel and accessories label Ralph Lauren is portraying young love with the launch campaign for its latest scent.

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Hyper-contextual local ads can help secure an ROI victory

April 13, 2016

NEW YORK – A Weather Company executive at the 2016 IAB Mobile Marketplace April 11 discussed the importance of brands leveraging mobile advertisements that are both contextual and location-targeted, as current weather conditions have been proven to directly affect consumers’ purchasing mindsets.

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