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Estée Lauder chooses Eva Mendes for fall 2015 campaign

April 24, 2015

Beauty marketer Estée Lauder is enlisting Eva Mendes as its new brand representative for its fall 2015 advertising campaign.

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Mikimoto and Ladurée offer pearl-inspired macaroons

April 24, 2015

Japanese jeweler Mikimoto has teamed with French patisserie Ladurée to create a gift box representing both brands.

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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts

April 24, 2015

Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.

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Rolls-Royce places focus on chauffeured VIPs with Limelight

April 24, 2015

British automaker Rolls-Royce is highlighting its presence in the lives of the rich and famous with a new limited-edition Phantom Limelight Collection.

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Apple Watch traces the affordability, reliability and personalization journey of horology

April 23, 2015

FLORENCE, Italy – Luxury goods are described as made by the hands of skilled artisans, but Sir Jonathan Ive of Apple argued at the Condé Nast International Luxury Conference April 22 that all devices, even those in the technology space, have handcrafted elements.

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Emilio Pucci opens third store in Florida

April 22, 2015

Italian fashion house Emilio Pucci is joining its competitors in Miami’s Design District to appeal to the influx of affluent consumers in the area.

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De Beers captures bridal emotions through modeled campaign

April 21, 2015

British jeweler De Beers is continuing to embrace the human element within its advertising with the launch of its first bridal campaign featuring a model.

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Jaguar starts production of entry-level vehicle at Solihull

April 20, 2015

British automaker Jaguar underwent historic changes this week with the production start of its XE at Solihull, the first Jaguar to be manufactured at the plant.

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Chanel lets consumers choose “the one” via limited-edition N°5 packaging

April 17, 2015

French fashion house Chanel is encouraging personalization through a limited-edition collection of graphic cases for its iconic Chanel N°5 scent.

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Forrester analyst: Emotional campaigns will bypass ad-blocker in brains

April 17, 2015

NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders April 15 said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.

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