U.S. jeweler David Yurman is brightening up its holiday advertising with its first campaign shot in color.
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Italian fashion label Moschino is again eschewing traditional fragrance bottles with the release of its Fresh Eau de Toilette modeled after household cleaning sprays.
Italian fashion house Gucci is introducing new iconography to its jewelry collections, drawing inspiration from the spring/summer 2016 runway presentation.
Italian jeweler Bulgari is illuminating the powerful yet feminine traits of its Goldea Eau de Parfum with a radiant campaign.
Swiss watchmaker Tag Heuer is lending its timekeeping capabilities to the media through a partnership with global affairs magazine, broadcast and retail brand Monocle.
U.S. fashion label Marc Jacobs is seducing consumers with an intimate campaign for its sensual Decadence fragrance.
Partnering with a celebrity gives a brand an opportunity to reach potential consumers that might otherwise not be as interested in its merchandise, but it is not as easy as picking a face and making a quick phone call.
Italian fashion label Valentino is reinforcing the elemental role accessories play in fashion through a new social video promoting its Love Latch shoe.
Brazilian jeweler and silversmith H.Stern is defining a single moment, a feeling, a special occasion through a newfound motto developed for its 70th anniversary.
Recent months have seen a proliferation of 360-degree videos, but how much does the technology actually do for consumers?