Swiss watchmaker IWC Schaffhausen is optimizing its Formula One partnership by creating a campaign around the Mercedes AMG Petronas Formula One Team.
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French atelier Chanel has enlisted musician Pharrell Williams to star in its upcoming film directed by Karl Lagerfeld.
Global information and measurement company Nielsen has teamed with computer software company Adobe to create a cross-platform system for measuring online television, video and other digital content across the Internet and applications.
Luxury Institute is introducing Luxcelerate, a seven-step process that aims to increase sales performance through the improvement of client relationships.
Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.
French apparel and accessories label Longchamp is honoring the Le Pliage handbag’s history over the past 20 years.
Italian fashion house Dolce & Gabbana has selected actor Colin Farrell as the face of their new fragrance, Intenso.
Swiss watchmaker Tag Heuer’s “Don’t Crash Under Pressure” video is achieving viral results in the five weeks it has been released.
French fashion house Chanel is premiering a new film campaign with model Gisele Bündchen under the direction of Baz Luhrmann for its storied Chanel N°5 fragrance.
British automaker Aston Martin is celebrating a month full of social media accomplishments and milestones.