Advertising

  • No categories


IWC Schaffhausen renews Formula One partnership with limited-edition watches

October 24, 2014

Swiss watchmaker IWC Schaffhausen is optimizing its Formula One partnership by creating a campaign around the Mercedes AMG Petronas Formula One Team.

Share on FacebookShare on LinkedInShare on Twitter

Chanel taps Pharrell for upcoming mini-film to debut in The Alps

October 23, 2014

French atelier Chanel has enlisted musician Pharrell Williams to star in its upcoming film directed by Karl Lagerfeld.

Share on FacebookShare on LinkedInShare on Twitter

Adobe and Nielsen launch new content rating platform

October 22, 2014

Global information and measurement company Nielsen has teamed with computer software company Adobe to create a cross-platform system for measuring online television, video and other digital content across the Internet and applications.

Share on FacebookShare on LinkedInShare on Twitter

Luxury Institute creates process for brand growth

October 22, 2014

Luxury Institute is introducing Luxcelerate, a seven-step process that aims to increase sales performance through the improvement of client relationships.

Share on FacebookShare on LinkedInShare on Twitter

Maison Martin Margiela plays on nostalgia via fragrant storytelling

October 22, 2014

Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.

Share on FacebookShare on LinkedInShare on Twitter

Longchamp celebrates 20 years of Le Pliage

October 20, 2014

French apparel and accessories label Longchamp is honoring the Le Pliage handbag’s history over the past 20 years.

Share on FacebookShare on LinkedInShare on Twitter

Dolce & Gabbana selects Colin Farrell as face for upcoming fragrance debut

October 17, 2014

Italian fashion house Dolce & Gabbana has selected actor Colin Farrell as the face of their new fragrance, Intenso.

Share on FacebookShare on LinkedInShare on Twitter

Tag Heuer gains viral attention from video campaign

October 16, 2014

Swiss watchmaker Tag Heuer’s “Don’t Crash Under Pressure” video is achieving viral results in the five weeks it has been released.

Share on FacebookShare on LinkedInShare on Twitter

Chanel illuminates the new modern female with N°5 campaign

October 16, 2014

French fashion house Chanel is premiering a new film campaign with model Gisele Bündchen under the direction of Baz Luhrmann for its storied Chanel N°5 fragrance.

Share on FacebookShare on LinkedInShare on Twitter

Aston Martin reaches new social media heights

October 10, 2014

British automaker Aston Martin is celebrating a month full of social media accomplishments and milestones.

Share on FacebookShare on LinkedInShare on Twitter