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Audi protects trick-or-treaters with night vision technology

October 31, 2014

German automaker Audi created a commercial to celebrate Halloween and draw attention to the brand’s night vision technology.

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Buben & Zorweg marries modernity, tradition with $10K table clock

October 31, 2014

Germany’s Buben & Zorweg, maker of high-end watch winders, safes and cabinets, is showing that its repertoire extends into fine clockmaking with the release of the Allure table clock.

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Brands recalibrate focus in Japan to appeal to younger consumers

October 29, 2014

The Japanese luxury market is witnessing a resurgence of interest by brands as the Chinese and Russian markets face uncertainty.

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Hennessy examines DNA for V.S.O.P Privilège Collector’s bottle

October 29, 2014

LVMH-owned cognac maker Hennessy is exploring the “genome of a grape” through its latest artist collaboration.

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IWC answers consumer demand with unisex Portofino watch series

October 28, 2014

Switzerland’s IWC Schaffhausen has debuted a timepiece collection geared toward both men and women to reflect current horology trends.

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Dior brings back Marion Cotillard for new Lady Dior campaign

October 27, 2014

Fashion house Christian Dior is creating another campaign for its Lady Dior handbag collection with Marion Cotillard as the face of the campaign.

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IWC Schaffhausen renews Formula One partnership with limited-edition watches

October 24, 2014

Swiss watchmaker IWC Schaffhausen is optimizing its Formula One partnership by creating a campaign around the Mercedes AMG Petronas Formula One Team.

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Chanel taps Pharrell for upcoming mini-film to debut in The Alps

October 23, 2014

French atelier Chanel has enlisted musician Pharrell Williams to star in its upcoming film directed by Karl Lagerfeld.

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Adobe and Nielsen launch new content rating platform

October 22, 2014

Global information and measurement company Nielsen has teamed with computer software company Adobe to create a cross-platform system for measuring online television, video and other digital content across the Internet and applications.

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Luxury Institute creates process for brand growth

October 22, 2014

Luxury Institute is introducing Luxcelerate, a seven-step process that aims to increase sales performance through the improvement of client relationships.

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