Beauty marketer Estée Lauder is enlisting Eva Mendes as its new brand representative for its fall 2015 advertising campaign.
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Japanese jeweler Mikimoto has teamed with French patisserie Ladurée to create a gift box representing both brands.
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
British automaker Rolls-Royce is highlighting its presence in the lives of the rich and famous with a new limited-edition Phantom Limelight Collection.
FLORENCE, Italy – Luxury goods are described as made by the hands of skilled artisans, but Sir Jonathan Ive of Apple argued at the Condé Nast International Luxury Conference April 22 that all devices, even those in the technology space, have handcrafted elements.
Italian fashion house Emilio Pucci is joining its competitors in Miami’s Design District to appeal to the influx of affluent consumers in the area.
British jeweler De Beers is continuing to embrace the human element within its advertising with the launch of its first bridal campaign featuring a model.
British automaker Jaguar underwent historic changes this week with the production start of its XE at Solihull, the first Jaguar to be manufactured at the plant.
French fashion house Chanel is encouraging personalization through a limited-edition collection of graphic cases for its iconic Chanel N°5 scent.
NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders April 15 said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.