Nonprofits

Russian jeweler Fabergé is tugging on consumers’ heartstrings through a new Easter-focused charity event that will benefit neglected children in London and the endangered Asian elephant.

Precision-cut crystal manufacturer Swarovski Elements is taking advantage of the busy Rodeo Drive traffic in Los Angeles with its Let It Sparkle campaign that combines in-store, out of home and mobile marketing.

Peninsula Hotels is adding to the Enrich Your Life guest experience program with its Trees of Hope campaign in which guests can buy holiday ornaments with profits going toward the Make-A-Wish Foundation.

Jeweler Tiffany & Co. is flaunting its commitment to corporate social responsibility with a dedicated page on its Web site that outlines the marketer’s charity projects, sustainability efforts and responsible sourcing.

Swiss watchmaker Jaeger-LeCoultre is drawing in-store traffic by donating 10 percent of all profits from a special-edition model sold at a newly-opened Hong Kong boutique.

LONDON – More than half of the world’s affluent consumers feel a responsibility to give to those who are less fortunate, according to a presentation at the Luxury Briefing Wealth Summit.

Balinese jeweler John Hardy raised $1,700 for the Take Home a Nude Art auction with a signature cuff partially designed by former contest winner Taehun Lee, who is currently studying with the creative director at the brand’s Bali compound.

The Ritz-Carlton Hotel Co. is doing its bit for Breast Cancer Awareness Month with a new program at its spas that will benefit the Look Good … Feel Better organization.

Luxury watchmakers such as Hublot, Piaget, Audemars Piguet, Tag Heuer and Patek Philippe helped to raise more than $6 million to benefit research on Duchenne Muscular Dystrophy at this year’s Only Watch auction.

LVMH’s Domaine Chandon plans to build brand awareness and support breast cancer research with its annual Pink Party and a national campaign to rally for early detection among young women.