Real estate

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Effective branded partnerships call for narrative context

October 16, 2014

NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators’ mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.

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BMW i3 taps Soho House to reach affluent consumers

October 15, 2014

BMW i is entering a global partnership with private member’s club Soho House Group to spread awareness of the i3 model.

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Urban Digs helps buyers, sellers navigate NYC real estate landscape

October 13, 2014

Real estate analytics Web site Urban Digs is looking to solve the traditional disorder of New York’s real estate market with coherent, real-time and hyper-local information.

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Sotheby’s heightens lifestyle angle in marketing for luxury home

October 9, 2014

Jameson Sotheby’s International Realty is going beyond the standard real estate marketing approach with a video that attempts to convey lifestyle and inspire aspiration.

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Adjacent luxury real estate markets surging in US: report

October 2, 2014

A new report by Coldwell Banker found that areas adjacent to luxury hubs are benefiting from rising prices and dwindling inventory.

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Rebuilding luxury homes from the construction team’s perspective

September 15, 2014

Many luxury homeowners nestle their properties deep in wooded areas for a sense of serenity, but the benefits of seclusion are sometimes ruined by natural disasters such as fires.

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Douglas Elliman, Knight Frank Residential to jointly market $38B in properties

September 10, 2014

Real estate brokerages Douglas Elliman and Knight Frank Residential have announced that they are working together to create the largest interactive and connected network of global property listings.

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Swarovski enters real estate with branded “sparkle” towers

September 8, 2014

Precision cut-crystal maker Swarovski has entered an agreement with property developer Tebyan to build crystal-inspired towers in Dubai.

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Douglas Elliman targets New York jetsetters for boutique Miami condo

August 22, 2014

Real estate brokerage Douglas Elliman is mustering top agents to handle sales for the final undeveloped oceanfront property on Miami Beach.

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Douglas Elliman combines units to compete for top clients

August 11, 2014

Real estate brokerage firm Douglas Elliman is capitalizing on the strong market for luxury units through combination offers.

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