Real estate


Lifestyle Asset Group hits affluent second-home buyers with original equity model

January 25, 2012

Lifestyle Asset Group is aiming for an ultra-affluent group database for PortfolioOne, its second-home ownership model in which consumers can become homeowners with unrestricted use of luxury homes in multiple locations.


Four Seasons Private Residences restructures pricing options to get out of slump

January 19, 2012

The Four Seasons Private Residences in Denver has restructured its pricing system to help convince affluent consumers that a primary or second-home purchase is a good investment in today’s unstable economy.

Terranea Resort offers exclusive luxury club to residents via mail, Internet marketing

January 12, 2012

California-based Terranea Resort is promoting a program for new homeowners at its residences called the Terranea Luxury Club that offers an exclusive collection of lifestyle upgrades through traditional marketing channels.

Del Mar Development builds awareness through multichannel, international marketing

January 9, 2012

Los Cabos, Mexico-based Del Mar Development is promoting its three communities neighboring the One&Only Pamilla Hotel through a mix of local and international print, Web site and event marketing.

Northstar California Resort kicks off residences with multichannel campaign

December 30, 2011

Northstar California Resort is offering consumers the ultimate luxury skiing experience through its new Northstar Mountainside Residences that consist of Home Run, 16 unique townhouses and The Glades, a group of 25 homesites in Lake Tahoe, CA.

Barneys shifts in-store strategy with mobile connectivity

December 23, 2011

New York-based retailer Barneys New York is shifting its in-store strategy by using mobile devices to find inventory, ring up purchases and store customer information.

Architectural Digest ad fill rate jumps 112pc year over year

December 12, 2011

Luxury marketers such as Rolex, Chanel, Tiffany & Co. and Clive Christian have helped increase Condé Nast-owned Architectural Digest’s advertising fill rate 112 percent year over year.

Fendi, Ralph Lauren, Chanel target affluent Chinese tourists with ads in new magazine

November 8, 2011

A new print magazine joint venture by Observer Media Group and China Happenings will launch Nov. 12 targeting the affluent Chinese tourist in New York.

New Luxury Briefing supplement aims to build connections in luxury industry

November 1, 2011

London-based publication Luxury Briefing announced the launch of a quarterly magazine supplement called Luxury Connections during its Wealth Summit last week in London.

BRIC countries not yet the key market for luxury lifestyle brands: Luxury Briefing Wealth Summit

October 28, 2011

LONDON — Brazil, Russia, India and China are not yet having a noticeable impact on the wine, yacht or real estate industries, according to a panel discussion at the Luxury Briefing Wealth Summit 2011.