Consumer electronics

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Building enduring partnerships with social influencers

March 27, 2014

SAN FRANCISCO – As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.

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Vertu links technology to fashion via $11K alligator leather smartphone

March 21, 2014

British smartphone manufacturer Vertu is drawing inspiration from the runway with fashion trend-inspired colors for its Constellation model line.

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Quintessentially Lifestyle app uses geolocation to curate concierge experience

March 19, 2014

Luxury lifestyle management and concierge service provider Quintessentially Lifestyle is ensuring that members have access to its exclusive benefits with a new mobile application.

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Young affluents provide the best growth potential: study

March 14, 2014

In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.

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Ferrari, Mercedes-Benz leap ahead of the pack with Apple car technology

March 10, 2014

Luxury automakers are beginning to pair up with technology giant Apple to make their automobiles’ user interfaces easier for iPhone owners to operate and more engaging.

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Watchmakers introduce Google Glass strategy to build cohesion and awareness

March 7, 2014

Although watchmakers may avoid jumping on the smart watch bandwagon, how can horology benefit from other wearable technologies such as Google Glass?

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Ferrari deemed world’s most powerful brand: report

February 19, 2014

Italian automaker Ferrari earned the status of the most powerful brand in relation to its class set, while Apple maintained its position as the most valuable brand, according to the Brand Finance Global 500 report by brand valuation consultancy Brand Finance.

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Influx of smart watches unlikely to halt traditional horology

February 18, 2014

As wearable technologies advance and become more popular among consumers, should traditional watch manufacturers embrace this growing trend?

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Luxury brands host social contests to connect with fans on Valentine’s Day

February 14, 2014

In the days leading up to Valentine’s Day, a number of luxury brands sought out aspirational consumers with social contests centered on user-generated content or peer-to-peer communication.

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Vertu touts curated experiences via Valentine’s Day smartphone promotion

February 13, 2014

High-end smartphone manufacturer Vertu is targeting couples with a complimentary two-day getaway this Valentine’s Day to promote the brand’s concierge services.

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