French leather goods maker Hermès is touting the combination of craftsmanship and technology evident in its Apple Watch as the timepiece arrives in-store Oct. 5.
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Marketers are taking a slower approach to developing Apple Watch applications as the benefits of doing so are not apparent yet, and those that do foray into the technology must set clear goals before jumping into production, according to new research from Strategy Analytics.
More than a third of luxury buyers plan to spend a higher amount on holiday gifts this year than in 2014, but brands are already too late, according to a new report from Shullman Research Center.
NEW YORK – Digital agency executives at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 debated the likelihood of higher adoption rates for wearables during the upcoming holiday season, when prices will begin dropping and consumers will be searching for ways to complement their omnipresent smartphones.
British apparel and accessories brand Burberry announced that it is the first brand to launch a dedicated channel on Apple Music.
Danish audio and video brand Bang & Olufsen is furthering its placement in the wearables space with the release of an Apple Watch application.
French leather goods house Hermès joined in the fervor during consumer electronics brand Apple’s Cupertino, CA, press conference Sept. 9
Toyota Corp.’s Lexus is exploring a different kind of life on the road with an immersive video experience featuring cyclist Christian Vande Velde.
According to a new report by L2, nearly 100 percent of luxury hospitality brands offer guests an “in-stay” mobile application for Apple iPhones.
Guests’ increasing reliance on using their smartphones during hotel stays for browsing information and streaming entertainment means that properties with lackluster WiFi may unknowingly deter customers from returning, according to a report from Hotel Internet Services.