Consumer electronics

  • No categories


By Atelier offers complimentary concierge service to spur iPhone 6 case sales

September 16, 2014

Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apple’s iPhone 6 by offering additional perks.

Share on FacebookShare on LinkedInShare on Twitter

Fashionable wearables will attract late adopters: Gilt exec

September 8, 2014

NEW YORK – While wearables have become mainstream for early tech adopters, there is still room in the market for attractive devices among the fashion set, according to panelists at the Details Tech & Tastemakers Summit on Sept. 3.

Share on FacebookShare on LinkedInShare on Twitter

Montblanc embraces mobile with Samsung-exclusive stylus range

September 8, 2014

Germany’s Montblanc is extending its writing instrument offerings with the introduction of the new mobile-ready stylus, the e-StarWalker.

Share on FacebookShare on LinkedInShare on Twitter

Savelli to auction 1.62-carat smartphone for AIDS benefit

September 3, 2014

Geneva-based luxury smartphone manufacturer Savelli-Genève is contributing to the fight against AIDS by auctioning a bespoke mobile device.

Share on FacebookShare on LinkedInShare on Twitter

Vertu targets aspirational consumers with concierge contest

August 29, 2014

High-end smartphone manufacturer Vertu is offering consumers a “dream come true” through their participation in its Concierge Competition on social media.

Share on FacebookShare on LinkedInShare on Twitter

Brikk offers bespoke options to personalize iPhone 6

July 29, 2014

High-end technology accessories maker Brikk is releasing its own luxury adaptation of the anticipated Apple iPhone 6, complete with 24-carat gold and platinum options.

Share on FacebookShare on LinkedInShare on Twitter

TechnoHome advances at home fitness with Technogym partnership

July 29, 2014

High-end home gym designer TechnoHome is offering affluent consumers in-home wellness experiences through a new partnership with Italian fitness equipment manufacturer Technogym.

Share on FacebookShare on LinkedInShare on Twitter

ROI of events exceeds all other marketing initiatives: report

July 17, 2014

Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.

Share on FacebookShare on LinkedInShare on Twitter

Audi incorporates Apple CarPlay to reach tech-minded consumers

July 1, 2014

German automaker Audi will begin integrating Apple’s CarPlay technology into its vehicles starting in 2015.

Share on FacebookShare on LinkedInShare on Twitter

Jenn-Air hosts food-centric event for PFLAG

July 1, 2014

Appliance maker Jenn-Air is celebrating its ties to the culinary world with an event featuring the Food Network’s Anne Burrell.

Share on FacebookShare on LinkedInShare on Twitter