Consumer electronics

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Top 10 luxury brand mobile marketers of Q1

April 1, 2015

In the first quarter of 2015, marketers used mobile touchpoints to enhance simple interactions such as a catalog browsing as well as to strengthen the physical experience at a branded retrospective.

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Vertu dials into affluent lifestyle with experiential touchpoints

April 1, 2015

British smartphone manufacturer Vertu is encouraging consumers to #LiveExtraordinary through the use of services included when its mobile devices are purchased.

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Bang & Olufsen automotive looks to grow from acquisition

March 31, 2015

Danish audio and video brand Bang & Olufsen is selling its automotive car audio business to global infotainment and audio group Harman International Industries.

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Brands must accommodate drastic shifts in retail landscape

March 30, 2015

NEW YORK – Technology and the Internet has fundamentally changed the retail landscape forever, resulting in six major shifts that can now be identified, according to an author at the Columbia Business School Retail & Luxury Goods Conference March 27.

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Vertu aims for seamless design with new tech partnership

March 24, 2015

British smartphone manufacturer Vertu is reducing its design cycles by 50 percent through a new partnership with software maker PTC solutions.

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Tag Heuer combines synergies with Google, Intel for smartwatch

March 19, 2015

LVMH-owned Tag Heuer is the latest Swiss watchmaker to announce a smartwatch, just as the Apple Watch is about to hit stores.

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Breitling positions mobile connectivity as timepiece accompaniment

March 16, 2015

Swiss watchmaker Breitling is taking the smartwatch concept to new heights with its flight-ready B55 Connected timepiece.

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Bang & Olufsen romances consumers for 90th anniversary

March 3, 2015

Danish audio and video brand Bang & Olufsen is celebrating its ninetieth anniversary by creating a “live illustration” of a love affair spanning from the 1920s and into the future.

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Swiss watchmakers take analog approach for smartwatch entrance

March 3, 2015

As the development of wearables has continued to move forward there have been ample opportunities for Swiss watchmakers to enter the space through collaborative efforts.

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Apple Watch aims for fashion recognition with Vogue ad placement

March 2, 2015

Technology manufacturer Apple has unveiled the first advertising effort for its Apple Watch in Vogue magazine’s March edition.

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