Consumer electronics

  • No categories


Louis Vuitton continues to raise brand value despite industry challenges: report

May 28, 2015

Of the top 10 luxury brands analysed by Millward Brown and WPP for the “BrandZ Top 10 Luxury Brands” ranking, only Chanel and Louis Vuitton showed growth from the year-ago period.

Share on FacebookShare on LinkedInShare on Twitter

Vertu presents brand overview in new newsletter push

May 22, 2015

British smartphone manufacturer Vertu is ensuring its consumers and enthusiasts are up-to-date on brand happenings through an updated newsletter program.

Share on FacebookShare on LinkedInShare on Twitter

Apple Watch traces the affordability, reliability and personalization journey of horology

April 23, 2015

FLORENCE, Italy – Luxury goods are described as made by the hands of skilled artisans, but Sir Jonathan Ive of Apple argued at the Condé Nast International Luxury Conference April 22 that all devices, even those in the technology space, have handcrafted elements.

Share on FacebookShare on LinkedInShare on Twitter

Wearable ad spend set to increase in light of challenges, opportunities

April 14, 2015

Marketers are expected to spend nearly $70 million on smartwatch advertisements by 2019, according to a report by Juniper Research.

Share on FacebookShare on LinkedInShare on Twitter

Harrods hosts Samsung takeover to bring cutting-edge technology to consumers

April 10, 2015

British department store Harrods is hosting its first technology branded takeover with Samsung to showcase a range of electronics including its Galaxy S6 smartphone released April 10.

Share on FacebookShare on LinkedInShare on Twitter

Apple shows Apple Watch practicality through video content

April 6, 2015

Technology manufacturer Apple is showing its Apple Watch in action through a virtual tour presented through an email blast.

Share on FacebookShare on LinkedInShare on Twitter

New York Times crafts one-sentence ledes for Apple Watch app

April 1, 2015

The New York Times is among the growing list of high-end brands to create applications for the Apple Watch.

Share on FacebookShare on LinkedInShare on Twitter

Top 10 luxury brand mobile marketers of Q1

April 1, 2015

In the first quarter of 2015, marketers used mobile touchpoints to enhance simple interactions such as a catalog browsing as well as to strengthen the physical experience at a branded retrospective.

Share on FacebookShare on LinkedInShare on Twitter

Vertu dials into affluent lifestyle with experiential touchpoints

April 1, 2015

British smartphone manufacturer Vertu is encouraging consumers to #LiveExtraordinary through the use of services included when its mobile devices are purchased.

Share on FacebookShare on LinkedInShare on Twitter

Bang & Olufsen automotive looks to grow from acquisition

March 31, 2015

Danish audio and video brand Bang & Olufsen is selling its automotive car audio business to global infotainment and audio group Harman International Industries.

Share on FacebookShare on LinkedInShare on Twitter