Consumer electronics

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ROI of events exceeds all other marketing initiatives: report

July 17, 2014

Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.

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Audi incorporates Apple CarPlay to reach tech-minded consumers

July 1, 2014

German automaker Audi will begin integrating Apple’s CarPlay technology into its vehicles starting in 2015.

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Jenn-Air hosts food-centric event for PFLAG

July 1, 2014

Appliance maker Jenn-Air is celebrating its ties to the culinary world with an event featuring the Food Network’s Anne Burrell.

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Tonino Lamborghini expands with $5K Antares smartphone debut

June 25, 2014

After an unveiling at Baselworld and a launch party in London, Tonino Lamborghini’s smartphone, Antares TL-66, is now available for purchase at various retailers around the world.

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Bang & Olufsen teams with BMW to present in-car audio system

June 13, 2014

Danish audio and video company Bang & Olufsen is joining forces with German automaker BMW to offer an in-car audio system.

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Bang & Olufsen expands potential audience via Pepsi capsule collection

May 27, 2014

In anticipation of the FIFA World Cup, Danish audio and video company Bang & Olufsen is looking to introduce its B&O Play headphone series to a new audience through a globally-distributed capsule collection.

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Not addressing the “Chinese Firewall” can haunt luxury ecommerce

May 19, 2014

Luxury brands occasionally struggle to present Chinese consumers with a seamless Web experience due to the country’s tight Internet rules.

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Bang & Olufsen juxtaposes heritage with $8K television debut

May 16, 2014

Danish audio and video company Bang & Olufsen has introduced a television set that melds design and technology within the affluent consumer’s home.

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Vertu supports market trend with $10K Constellation Gemstone series

May 7, 2014

British smartphone manufacturer Vertu is extending its inspiration beyond high-fashion to include jewelry aspects in its designs.

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Bang & Olufsen teams with Opening Ceremony for Form 2i headphone promotion

April 30, 2014

Danish audio and video company Bang & Olufsen has partnered with retailer Opening Ceremony to increase awareness for its B&O Play Form Ai headphone collection.

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