Consumer electronics

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Apple Watch traces the affordability, reliability and personalization journey of horology

April 23, 2015

FLORENCE, Italy – Luxury goods are described as made by the hands of skilled artisans, but Sir Jonathan Ive of Apple argued at the Condé Nast International Luxury Conference April 22 that all devices, even those in the technology space, have handcrafted elements.

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Wearable ad spend set to increase in light of challenges, opportunities

April 14, 2015

Marketers are expected to spend nearly $70 million on smartwatch advertisements by 2019, according to a report by Juniper Research.

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Harrods hosts Samsung takeover to bring cutting-edge technology to consumers

April 10, 2015

British department store Harrods is hosting its first technology branded takeover with Samsung to showcase a range of electronics including its Galaxy S6 smartphone released April 10.

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Apple shows Apple Watch practicality through video content

April 6, 2015

Technology manufacturer Apple is showing its Apple Watch in action through a virtual tour presented through an email blast.

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New York Times crafts one-sentence ledes for Apple Watch app

April 1, 2015

The New York Times is among the growing list of high-end brands to create applications for the Apple Watch.

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Top 10 luxury brand mobile marketers of Q1

April 1, 2015

In the first quarter of 2015, marketers used mobile touchpoints to enhance simple interactions such as a catalog browsing as well as to strengthen the physical experience at a branded retrospective.

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Vertu dials into affluent lifestyle with experiential touchpoints

April 1, 2015

British smartphone manufacturer Vertu is encouraging consumers to #LiveExtraordinary through the use of services included when its mobile devices are purchased.

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Bang & Olufsen automotive looks to grow from acquisition

March 31, 2015

Danish audio and video brand Bang & Olufsen is selling its automotive car audio business to global infotainment and audio group Harman International Industries.

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Brands must accommodate drastic shifts in retail landscape

March 30, 2015

NEW YORK – Technology and the Internet has fundamentally changed the retail landscape forever, resulting in six major shifts that can now be identified, according to an author at the Columbia Business School Retail & Luxury Goods Conference March 27.

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Vertu aims for seamless design with new tech partnership

March 24, 2015

British smartphone manufacturer Vertu is reducing its design cycles by 50 percent through a new partnership with software maker PTC solutions.

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