Tablets are poised to bring in substantial revenue in the next few years as consumers increasingly become more comfortable paying for content, according to a report from Juniper Research.
High-end home entertainment brand McIntosh Laboratory Inc. is enhancing the consumer experience through updates to its mobile application that include compatibility with certain products and a history section.
Driven by the proliferation of smartphones and tablets, ecommerce sales in the United States are expected to grow at a compound annual growth rate of 10 percent in the next five years, according to a new report from Forrester Research.
The majority of affluent consumers regularly multitask with media on multiple screens, including laptops, smartphones and tablets, according to the latest Mendelsohn Affluent Barometer.
Porsche Design is revving up its efforts to target affluent smartphone users through the sale of a new branded BlackBerry that is exclusively available at London-based department store Harrods at its launch.
The ever-present campaign for Windows 8 took over the covers of the December issues of Condé Nast’s Vanity Fair and Architectural Digest to reach subscribers of the upscale lifestyle magazines.
Retailer Neiman Marcus is letting consumers interact with its 2012 Christmas Book through a mobile application that reads digital watermarks on the fantasy gifts pages and reveals additional content.
In the next six months, the most-affluent consumers in the United States are most likely to spend their money on vacation, electronics and apparel and accessories, according to findings from Ipsos MediaCT’s August Affluent Barometer.
Location-based mobile ads allow luxury marketers to deliver a highly-personalized, geo-targeted experience for consumers, effectively giving them a high-end environment that correlates with the luxury brand image.
Advertisers including BMW, Bally, Patek Philippe, Four Seasons and Lugano Diamonds are taking advantage of increased reader interaction in the October issue of Robb Report.