Consumer electronics

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Vertu offers new online services

November 11, 2014

British smartphone manufacturer Vertu has updated its Web site and online services to offer an ecommerce platform for consumers.

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Bang & Olufsen debuts Bluetooth-enabled speaker for on-the-go listening

October 23, 2014

Danish audio and video brand Bang & Olufsen is ensuring its products exceed the functionality expectations of affluent consumers with the release of its first Bluetooth speaker.

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Adobe and Nielsen launch new content rating platform

October 22, 2014

Global information and measurement company Nielsen has teamed with computer software company Adobe to create a cross-platform system for measuring online television, video and other digital content across the Internet and applications.

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Top ranking brands embrace the curated, digital Age of You: report

October 13, 2014

Louis Vuitton, Hermès and Burberry were ranked among the top 100 global brands, according to Interbrand’s 15th annual Best Global Brands 2014 report.

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Top 10 luxury brand mobile marketers of Q3

October 6, 2014

During the third quarter of 2014, marketers continued to create mobile experiences that were engaging, fun and served an overall function to make consumer interactions easier.

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Apple Watch’s entrance into luxury may spur future collaborations

October 2, 2014

Dedicated horologists agree that the introduction of Apple’s smartwatch will not pose a dire threat to traditional Swiss watchmaking, but is there potential for growth through collaborations?

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Bang & Olufsen draws inspiration from high-fashion for new ad effort

September 22, 2014

Danish audio and visual brand Bang & Olufsen is targeting fashionable female consumers with a line of BeoPlay H6 headphones suited for the best-dressed audiophiles.

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Hasselblad creates mobile showroom via product catalog app

September 19, 2014

Swedish camera brand Hasselblad is educating established and potential consumers on the use of its products through a new mobile application.

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By Atelier offers complimentary concierge service to spur iPhone 6 case sales

September 16, 2014

Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apple’s iPhone 6 by offering additional perks.

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Fashionable wearables will attract late adopters: Gilt exec

September 8, 2014

NEW YORK – While wearables have become mainstream for early tech adopters, there is still room in the market for attractive devices among the fashion set, according to panelists at the Details Tech & Tastemakers Summit on Sept. 3.

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