Starwood Hotels & Resorts Worldwide is extending the alliance between Starwood Preferred Guest and Mercedes AMG Petronas Formula One Team.
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Toyota Corp.’s Lexus is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.
British automaker Bentley Motors is inviting fans to check out its redesigned Web site that places an emphasis on simplicity and spaciousness.
Maserati of North America is teaming up with SiriusXM to incent consumers to purchase a Quattroporte, GranTurismo or Ghibli vehicle.
Italian automaker Maserati is bringing its centennial celebration to the United States to build more brand unity.
British automaker Jaguar Land Rover is celebrating the production of its first Land Rover Discovery Sport premium compact SUV at its Halewood, United Kingdon factory.
Britain’s Rolls-Royce Motor Cars is being featured in branded footage during singer Kylie Minogue’s “Kiss Me Once” tour.
British automaker Jaguar Land Rover is launching the Jaguar Heritage Driving Experience for consumers to test-drive several sports car from the brand.
British automaker Land Rover unveiled an installation with Italian artist Nino Mustico to bolster its reputation during Frieze Art Fair London.
BMW i is entering a global partnership with private member’s club Soho House Group to spread awareness of the i3 model.