Automotive

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Audi integrates in-car technology throughout ad campaign

March 4, 2015

Audi of America is rolling out a new advertising campaign for its 2016 Audi A6 that focuses heavily on technology.

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Aston Martin to expand into SUVs to appeal to consumer sentiment

March 3, 2015

Britain’s Aston Martin has announced plans to design a luxury crossover SUV as the automaker looks to raise more capital and expand into uncharted categories.

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Aston Martin pairs with Marma to handcraft sunglasses

March 3, 2015

British automaker Aston Martin and London-based eyewear brand Marma collaborated to create a collection of sunglasses for the spring/summer 2015 season.

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Land Rover releases teaser video of new Evoque convertible

March 3, 2015

British automaker Land Rover is teasing its new Range Rover Evoque Convertible with the first drive through the United Kingdom’s Crossrail construction project.

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Aston Martin highlights heritage with new British car

March 2, 2015

British automaker Aston Martin is harkening back to its roots by participating in the “Great Britain” international marketing campaign to increase investment and tourism in the United Kingdom.

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Lexus drives interest in LS with image-centered Vanity Fair ad

March 2, 2015

Toyota Corp.’s Lexus is showing off the physical attributes of its LS models with an advertisement on Condé Nast title Vanity Fair’s mobile-optimized Web site.

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John B. Fairchild, Bergdorf Goodman, Bentley and Harrods – Live news

March 2, 2015

Luxury Daily’s live news from Feb. 27 – John Fairchild remembered by fashion industry; Bergdorf Goodman hosts custom tailoring for men; Bentley showcases fashion line at Geneva Motor Show; Harrods uses satire to add humor to social video.

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Bentley showcases fashion line at Geneva Motor Show

February 27, 2015

British automaker Bentley will be debuting its spring collection at the Geneva International Motor Show next week.

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Harrods uses satire to add humor to social video

February 27, 2015

British department store Harrods released a new edition of its magazine video series featuring British writer and journalist Laura Barton.

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Fashion designers, automakers top millennials’ list of luxury brands: report

February 27, 2015

Affluent consumers are often labeled through household income, but by delving deeper than economics it is evident that there are generational differences among affluents when defining luxury, according to a report from Shullman Research Center.

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