Automotive

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Jaguar Land Rover expands volume capacity via partnership

July 6, 2015

Britain’s Jaguar Land Rover is expanding its manufacturing potential through a new partnership with automotive operating company Magna Steyr.

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Top 5 brand moments from last week

July 6, 2015

Creative talent shuffled around and content still reigned supreme.

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Instagram advertising shows strong potential for luxury brands: L2

July 2, 2015

Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2.

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Audi ranks highest for dealer satisfaction: report

July 2, 2015

The manufacturer-dealer relationship is critical in the automotive industry, and German automaker Audi regularly seeks to enhance the dynamic, earning it consistently high dealer feedback scores in a new report by Carlisle & Co.

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Maserati opens first retail location in Milan

July 1, 2015

Italian automaker Maserati is enabling consumers to experience the full range of its vehicles and lifestyle collection with its first retail store and lounge bar.

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Land Rover, Lexus, Porsche reach 10-year high in loyalty: report

July 1, 2015

In an era of hyper-competitiveness and ambitious sales targets, customer loyalty for automotive brands is on the rise in the first quarter of 2015, according to a new report by IHS Automotive.

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Bentley, Breitling collaborate to create jet team-inspired car series

June 30, 2015

British automaker Bentley Motors is continuing its collaboration with Switzerland’s Breitling through the launch of a new series of cars inspired by the watchmaker’s Jet Team.

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China slowdown offset by “high-speed” households: report

June 30, 2015

High-speed households in China are expected to account for 90 percent of the increase in consumer spending over the next five years, according to a new report by Boston Consulting Group.

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Jaguar equips Wimbledon fans via sensors to leverage emotion

June 30, 2015

Britain’s Jaguar Land Rover is monitoring the emotional fluctuations of tennis fans at Wimbledon June 29 through July 12 to better calibrate its sponsorship efforts.

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Aston Martin campaigns for female engineers

June 29, 2015

British automaker Aston Martin is looking to close the gender gap in engineering by teaming up the Royal Air Force to introduce female students to various career routes.

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