Automotive

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BMW seeks aspirational consumers with holiday sale events

November 26, 2014

German automaker BMW is celebrating the start of the holiday season with a Black Friday Weekend that will combine with other holiday sales to entice consumers.

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Maserati looks back to origins by honoring entrepreneurs

November 26, 2014

Italian automaker Maserati is teaming with the Centre for Entrepreneurs to determine 100 of Britain’s most successful entrepreneurs to celebrate 100 years of Maserati.

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Mercedes-Benz celebrates elegance in social contest

November 26, 2014

German automaker Mercedes-Benz is experimenting with social media platform EyeEm for a new photo-sharing campaign.

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33pc of auto buyers influenced by word of mouth: report

November 25, 2014

The top 15 percent of influencers generate 59 percent of word of mouth leads for automotive brands, according to a new report by Foresight Research.

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Jaguar Land Rover simplifies in-car technology, opens R&D center

November 24, 2014

British automaker Jaguar Land Rover is stepping up its efforts to present drivers with the best possible in-car technology system.

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Porsche continues racing relationship with Patrick Dempsey

November 21, 2014

Porsche Cars North America has extended its alliance with actor Patrick Dempsey for the 2015 racing season.

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Toyota recalls 422K Lexus vehicles for fuel leak

November 21, 2014

Toyota Corp. is recalling 422,509 of its Lexus models from 2006-2011 due to a chance of a fuel leak that can raise the risk of fires.

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Lexus muses on Santa’s magic in holiday campaign

November 21, 2014

Toyota Corp. brand Lexus is revving up its annual “December to Remember” campaign with more digital components and an updated theme.

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Jaguar gets in touch with Indian culture at wedding event

November 20, 2014

Automaker Jaguar is the title sponsor of Trousseau Week, a 10-day, annual event in Bangalore, India, celebrating Indian weddings.

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Mercedes reveals Maybach with panoramic roof technology

November 20, 2014

German automaker Mercedes released the Maybach S 600 almost simultaneously at Auto Guangzhou in China and the LA Auto Show.

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