Automotive

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Lamborghini gives fans access to race through social media

July 29, 2014

Swiss activewear label X-Bionic has designed limited-edition jackets for Automobili Lamborghini.

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Audi tests self-piloted vehicle to bring attention to the future of cars

July 29, 2014

German automaker Audi is demonstrating its new autonomous vehicle on a designated testing road in Tampa, FL.

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BMW provides i-series owners with driver’s guide app

July 28, 2014

German automaker BMW is providing owners of its i-series vehicles with an application that houses useful vehicle information.

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Lexus drives through the pages of Marvel

July 28, 2014

Toyota Corp.-owned Lexus is appealing to Marvel comic book enthusiasts with an extensive bit of product placement in an “Agents of S.H.I.E.L.D.” custom issue.

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McLaren to debut $3.3M concept model available only to P1 owners

July 25, 2014

British automaker McLaren will unveil its new concept model at the Pebble Beach Concours d’Elegance in California Aug. 16.

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Lexus tours Australia to give consumers branded experience

July 25, 2014

Toyota Corp.-owned Lexus is inviting fans to explore Sydney and Melbourne, Australia, with a “Lexus Amazing Experience” travel program Nov. 3-8.

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Frédérique Constant targets vintage car enthusiasts with Austin Healey partnership

July 25, 2014

Swiss watchmaker Frédérique Constant is strengthening its connection to classic automobiles with two themed partnerships.

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Mercedes-Benz celebrates 15 million Facebook fans through art

July 24, 2014

German automaker Mercedes-Benz reached 15 million Facebook fans and celebrated its accomplishment through art.

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How Audi engaged fans with technology at Goodwood

July 24, 2014

Audi UK leveraged virtual reality technology and various digital installations to enhance the consumer experience at the Goodwood Festival of Speed.

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Bentley participates in 24-hour race to drive racing season attention

July 24, 2014

British automaker Bentley Motors is participating in the 24-hour marathon race at Spa-Francorchamps.

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