Automotive


Audi suits up for trend-changing Super Bowl commercial

January 31, 2012

German automaker Audi is looking to wipe out the long-hyped vampire fad with its Super Bowl XLVI advertisement for the S7, which promotes its powerful LED lights that can apparently destroy creatures of the night.


Google, Microsoft cofound DMARC to better defend email authentication

January 31, 2012

Companies such as Google, AOL, Return Path and Microsoft have founded DMARC – Domain-based Message Authentication, Reporting and Conformance – a networking group dedicated to reducing the threat of email spam, called “phishing.”

Luxury marketers dramatically drop site loading times

January 18, 2012

Luxury marketers such as Rolls-Royce, Jaguar, Prada and Gucci have dramatically decreased the loading times on their Web pages in the fourth quarter of 2011, positioning themselves as tech-savvy and making themselves more available to consumers.

How to prepare for the future of shopping: NRF speaker

January 18, 2012

NEW YORK – Luxury brands that wish to engage the consumer of tomorrow need to begin developing a strong, consistent brand presence on all platforms today, according to a presentation at NRF’s 101st Annual Convention & Expo.

Mercedes spreads reach of video content through Web, TV tie-ins

January 18, 2012

Mercedes-Benz still relies on the power of video to promote new vehicle features and brand partnerships, but the German automaker has recently been using the Web to further the reach of its branded video content.

Audi revs up marketing for its all-wheel-drive technology

January 17, 2012

German automaker Audi is taking over online, mobile and television platforms with a new campaign that promotes the automaker’s all-wheel-drive technology.

Why luxury brands need to have a tablet advertising strategy

January 13, 2012

Tablets are increasingly becoming the No. 1 medium that affluent consumers use to obtain information and entertainment, including magazines.

Lexus accelerates Engineering Amazing campaign through Food & Wine partnership

January 12, 2012

Toyota Corp.’s Lexus is beefing up its Engineering Amazing campaign through a partnership with American Express Publishing’s Food & Wine magazine that emphasizes the science behind cooking with a class for Harvard University students.

Mercedes leverages app update to secure technology authority

January 11, 2012

German automaker Mercedes-Benz is upping its mobile connectivity through an update of its mbrace application that allows consumers to control technology aspects in their car from their iPhone or Android devices.

Tag Heuer builds hype for upcoming digital gaming project

January 10, 2012

Swiss watchmaker Tag Heuer is using brand ambassador and racecar driver Lewis Hamilton as the focus of a new digital project from the brand titled “The Ultimate Lap.”