Toyota Corp.’s Lexus is bolstering its ongoing “Verses and Flow” initiative with a scholarship available to African American students.
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German automaker BMW is appealing to families with the assimilation of the location-sharing application Life360 into its vehicles.
British automaker Jaguar underwent historic changes this week with the production start of its XE at Solihull, the first Jaguar to be manufactured at the plant.
While Rolls-Royce Motor Cars may not directly trigger sales through Instagram, the social platform has become a place for prospective buyers to get ideas for bespoke requests and cultivate their enthusiasm.
Ferrari Australasia is changing its consumers’ showroom visits with an augmented reality application that allows immediate customization and an in-depth look at the vehicles.
Waldorf Astoria Hotels & Resorts is giving consumers a chance to bring variety in their lives with the Waldorf Astoria Driving Experiences for guests in North America, Europe and the United Arab Emirates.
Toyota Corp.’s Lexus is expanding the reach of its Milan Design Week activities April 14-19 with a virtual tour and broad social media engagement.
Luxury Daily’s live news from Apr. 15 – Frédérique Constant enters spring with social contest; Mandarin Oriental San Francisco to become Loews Regency; Harry Winston invites social media fans to digital bridal unveiling; Michael Kors directs attention to South Korea.
German automaker Audi is renewing its relationship with Major League Baseball team the New York Yankees to further cement the long-standing affiliation with the franchise.
British automaker Jaguar is continuing to promote an energetic lifestyle by highlighting the many accessories of the recently released Jaguar XF that can help consumers stay active.