Automotive

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Porsche expands sports car manufacturer with $200M investment

July 21, 2014

German automaker Porsche is improving its research and development capabilities with a new design studio, wind tunnel and electronics integration area at its development center in Weissach, Germany.

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Maserati makes centennial more tangible with clothing line

July 21, 2014

Italian automaker Maserati is giving loyalists more ways to partake in its centennial celebration with a new apparel and accessories line.

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Fast Toys Club offers luxury vehicle enthusiasts sharing options

July 21, 2014

Fast Toys Club is a new Southern Californian business that offers a collection of luxury vehicles, exotic cars and race cars for its private membership to experience.

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BMW joins recall crowd to avoid disaster

July 18, 2014

German automaker BMW is recalling 1.6 million 3 Series vehicles as a measure of caution.

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Mercedes trades laughs for artistic merit in behind-the-scenes video

July 18, 2014

German automaker Mercedes-Benz is peeling back the layers of the “Family Life” commercial for its V-Class model with a behind-the-scenes video.

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ROI of events exceeds all other marketing initiatives: report

July 17, 2014

Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.

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Top 10 automotive brand efforts of H1

July 17, 2014

Luxury automotive brands found innovative ways to engage consumers both in-person and online in the first half of 2014.

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Mercedes-Benz hands off Instagram control with photo passes

July 17, 2014

Mercedes-Benz USA is injecting fresh perspectives into its Instagram feed by allowing social influencers, journalists and team members to curate content for the account for certain designated periods.

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Maserati and Zegna take international tour to promote limited-edition vehicle

July 17, 2014

Italian automaker Maserati is continuing its collaboration with Italian fashion house Ermenegildo Zegna to celebrate the launch of the Quattroporte Zegna Limited-Edition.

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Jaguar builds momentum for newest sports sedan

July 16, 2014

Jaguar Land Rover is unveiling its anticipated XE compact sport sedan in London Sept. 8.

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