Automotive

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IWC Schaffhausen renews Formula One partnership with limited-edition watches

October 24, 2014

Swiss watchmaker IWC Schaffhausen is optimizing its Formula One partnership by creating a campaign around the Mercedes AMG Petronas Formula One Team.

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Lexus assists early-stage research with apps

October 23, 2014

Toyota Corp. brand Lexus is giving fans a clear sense of its NX and RC lines with “virtual reality” applications.

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Starwood renews partnership with Mercedes Formula One Team

October 22, 2014

Starwood Hotels & Resorts Worldwide is extending the alliance between Starwood Preferred Guest and Mercedes AMG Petronas Formula One Team.

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Lexus International creates VIP screening through locked Twitter

October 22, 2014

Toyota Corp.’s Lexus is giving Twitter followers VIP access to the upcoming short films that expand the auto brand’s “Life is Amazing” theme.

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Bentley cleans up Web site for easy navigation

October 21, 2014

British automaker Bentley Motors is inviting fans to check out its redesigned Web site that places an emphasis on simplicity and spaciousness.

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Maserati brings in SiriusXM to boost in-car experience

October 21, 2014

Maserati of North America is teaming up with SiriusXM to incent consumers to purchase a Quattroporte, GranTurismo or Ghibli vehicle.

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Maserati extends centennial tours to embrace US drivers

October 21, 2014

Italian automaker Maserati is bringing its centennial celebration to the United States to build more brand unity.

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Land Rover gifts first Discovery Sport to Virgin Galactic

October 17, 2014

British automaker Jaguar Land Rover is celebrating the production of its first Land Rover Discovery Sport premium compact SUV at its Halewood, United Kingdon factory.

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Rolls-Royce gets prime placement for Kylie Minogue concert tour

October 17, 2014

Britain’s Rolls-Royce Motor Cars is being featured in branded footage during singer Kylie Minogue’s “Kiss Me Once” tour.

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Jaguar hosts driving experiences with vehicles from racing past

October 16, 2014

British automaker Jaguar Land Rover is launching the Jaguar Heritage Driving Experience for consumers to test-drive several sports car from the brand.

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