Rolls-Royce Motor Cars is opening up its annual apprenticeship program to welcome a new group of aspiring craftsmen and women.
Italian automaker Maserati is beginning its 2014 centennial celebrations with a microsite that acquaints fans with the brand’s history.
British automaker Jaguar is leveraging Instagram videos to embellish the mythical origins of its new F-Type Coupé model.
Italian automaker Maserati launched its Ghibli model at the Los Angeles Auto Show with a new campaign that aims to disrupt the entry-level luxury automotive market.
Mercedes-Benz shadowed pro surfer and filmmaker Mikey DeTemple for its latest video to show its E-Class model in an active light and attract sporty urban consumers.
As the BMW i series hits the roads in Europe, the brand’s DNA will likely undergo an evolution that could result in its sustainable vehicles supplanting more traditional models as the quintessential BMW line.
Rolls-Royce Motor Cars is familiarizing fans with the scope of its bespoke services through an Instagram contest that asks fans to submit pictures of vibrant colors that would look good on Rolls-Royce vehicles.
French automaker Bugatti is ingratiating itself with prospective North American consumers via a day-long driving program in the Grand Sport Vitesse model.
British automaker Jaguar cranked up the anticipation for the new F-Type Coupé model that was unveiled Nov. 19 at the Los Angeles Auto Show with a series of mysterious social media posts that bolster the brand’s latest umbrella campaign.
Lexus is injecting some of the zest and energy brimming in its “Lexus Design Disrupted” efforts into the traditional “December to Remember” sales event to marry two sides of the brand’s image.