Automotive

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Mercedes packs up the “van” for US summer concert tour

May 29, 2015

Germany’s Mercedes-Benz is heading to 5 cities in the United States to reprise its summer and fall concert series, the Evolution Tour.

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Lexus reminds LGBT community “It Got Better” in video series

May 29, 2015

Toyota Corp.’s Lexus is uplifting consumers with a video series featuring the biographical tales of several celebrities as they navigated life as a member of the LGBT community.

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Lamborghini begins production of SUV

May 27, 2015

Italian automaker Lamborghini is expanding its range with production of an SUV, which will be the third model offered by the brand when it launches in 2018.

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Bentley sees largest apprentice applicant pool in company history

May 27, 2015

Following British automaker Bentley’s announcement that it would be accepting the most apprentices in 25 years in 2015, the brand received the largest number of applications in its history.

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BMW celebrates 40 years of Art Car collaborations with worldwide exhibitions

May 27, 2015

German automaker BMW is celebrating 40 years of its renowned Art Car collection by displaying a number of the unique cars designed by famous artists at various locations around the world, including Hong Kong, Paris and Lake Como, Italy.

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Branded content instills trust, sense of self and wider world for affluent readers

May 27, 2015

Printed and digital content is a key engagement strategy that allows brands to extend the length of a hotel stay or enhance the purchase of an automobile through a sense of community.

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Mercedes-Benz crafts VIP cabins with Lufthansa Technik

May 26, 2015

German automaker Mercedes-Benz and aircraft service provider Lufthansa Technik have teamed to create one-of-a-kind VIP aircraft cabins.

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Lexus evokes emotion in social video for Enform app

May 26, 2015

Toyota Corp.’s Lexus is reminding consumers of its Enform application with a social video focused on a familial moment between father and son on prom night.

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BMW extends Art Basel partnership by sponsoring global artistic journey

May 21, 2015

German automaker BMW is sponsoring creativity with the awarding of its first Art Journey in collaboration with Art Basel Hong Kong, which was given to Hong Kong-based Samson Young.

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Rolls-Royce taps 12 artists for breast cancer auction

May 21, 2015

Rolls-Royce Motor Cars is gathering work from 12 top artists to be featured alongside small replicas of the brand’s Ghost model for a exhibit and auction.

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