German automaker Audi is giving football fans the ultimate mobile experience with its new Audi Football application for Android and iOS.
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Toyota Corp.’s Lexus is giving consumers a second screen viewing experience for its branded television series “Verses and Flow” through a dedicated mobile application.
Multichannel retailing is the future of the automotive industry, with 50 to 60 percent of sales leads expected to come through digital means by 2016, compared to 15 percent in 2014, according to a new report by Frost & Sullivan.
Luxury Daily’s live news from July 30 – Four Seasons expands fitness offerings with helipad yoga; Tesla challenges traditional sales strategies with referral program; Luxury Brands Lifestyle targets affluent consumers with Miami expansion; Estée Lauder joins forces with Opening Ceremony to create gift collection.
U.S. electric automaker Tesla is expanding its sales force to include consumers with the introduction of a new referral program intended to promote sales.
German automaker Mercedes-Benz is bringing consumers to the desert with an immersive driving experience to promote a classic model.
Land Rover North America was one of the first brands to leverage streaming service Pandora’s Sponsored Listening advertising feature, which saw lifts of 30 percent for purchase intent and 12 percent for brand awareness during the testing period.
Fiat Chrysler’s Ferrari is giving consumers a digital sneak peek of its new 488 Spider before its official debut at the Frankfurt International Motor Show in September.
Luxury brands have seen significant growth in the first half of 2015, likely motivated in part by increased action on social media platforms, according to a report by Shareablee Inc.
Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.