Jaguar Land Rover is fulfilling its reputation as a leader in identifying new market segments with its latest vehicle.
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British automaker Bentley is prompting consumer outdoor exploration in its new Bentayga SUV with a collaboration on a custom picnic hamper.
From the latest in technology to environmental initiatives, brands took a variety of approaches to appeal to consumers.
British automaker Aston Martin has named Laura Schwab president for Aston Martin the Americas, looking to grow its business in the region through her marketing and sales experience.
Auction house Bonhams is celebrating the stories that antiques carry with them through an integrated advertising campaign centered on its first television placement.
Luxury lifestyle publication Robb Report has compiled a list of the world’s 50 most influential collectors to salute these individuals among industry experts and their peers.
The third quarter of 2015 offered social videos that varied from comical and whimsical to sophisticated and inspirational to show brand and industry breadth.
U.S. electric automaker Tesla is going the extra mile in the name of convenience for its consumers.
NEW YORK – Digital executives at the Mobile Marketing Association’s SM2 Innovation Summit 2015 Sept. 29 discussed the importance of bringing mobile innovation to each sector to boost the potential for eye-catching creative, naming Volvo’s recent virtual reality test drive as one of the best examples for other marketers.
German automaker Porsche has heightened Dr. Oliver Blume’s role in the company with the promotion of the executive board member to chairman.