Automotive

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Land Rover sponsors feature event at Central Park Horse Show

September 18, 2014

Land Rover North America is sponsoring the New York team in the featured event at the Central Park Horse Show presented by Rolex.

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Porsche teams with Bose for New York pop-up space

September 17, 2014

Porsche Cars North America is hosting a multisensory brand experience in New York’s Meatpacking District through Oct. 5 to broaden how consumers perceive the brand.

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Lexus taps Pandora favorites for concert series

September 17, 2014

Toyota Corp.’s Lexus is partnering with music service Pandora for a number of pop-up concerts in Southern California to promote the F Sport series.

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Rolls-Royce commissions largest bespoke fleet of Phantoms to date

September 16, 2014

British automaker Rolls-Royce has fulfilled an order for 30 bespoke models, making the purchase the largest fleet of its vehicles in the world.

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Aston Martin reenacts video game scenarios to boost fan engagement

September 16, 2014

British automaker Aston Martin is leveraging the excitement surrounding the release of the Xbox One game Forza Horizon 2 by joining a series of game-inspired events.

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Mercedes-Benz creates social game to promote fan clubs

September 12, 2014

German automaker Mercedes-Benz is driving interest in its 2016 AMG-GT through the Sony PlayStation game Driveclub.

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Porsche deliveries up 12pc through August

September 11, 2014

German automaker Porsche is among the automakers seeing double digit delivery growth, as consumers become more confident around the world.

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Rolls-Royce consolidates operations via facility opening

September 11, 2014

Rolls-Royce Motor Cars is opening a technology and logistics center in Bognor Regis, Britain, to pull together fragmented operations and underscore its commitment to the national economy.

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Fashion stocks, Jaguar, Jimmy Choo and Mulberry – News briefs

September 10, 2014

Today in luxury marketing – Fashion stocks decline; Jaguar targets women and younger drivers with its cheapest car; Jimmy Choo IPO could value brand at $1B; Mulberry to appoint designer before new CEO.

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Ferrari showcases early users of CarPlay system

September 9, 2014

Italian automaker Ferrari is beginning to roll out its Apple CarPlay system and is giving fans a good sense of how it operates with news of the first equipped owner.

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