BMW North America is guiding listeners of the Pandora mobile application to learn more about the i series with a takeover advertisement.
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Ralph Lauren, Ermenegildo Zegna and Barneys New York placed front-of-the-book advertisements in the April “Car of the Year” issue of Robb Report to reflect the fashion sense of affluent men who are interested in automotive coverage.
The generic top-level domain name .luxury is now available for sale to the general public, giving brands the opportunity to further define their status online.
The majority of affluent consumers employ a number of shopping and saving tactics to manage their money, with 52 percent of ultra-affluents regularly comparison shopping.
Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.
Lexus International is collapsing the distance between fan and engineer during the unveiling of its new compact SUV April 21 at the Beijing International Auto Show.
Land Rover is furthering its strong relationship with the world of equestrian sports April 24-27 through an expanded partnership at the 2014 Rolex Kentucky Three Day Event in Lexington, KY.
German automaker BMW is fine-tuning its in-car navigation system with mobile enhancements that enable a more seamless experience.
British automaker Land Rover is giving drivers a better sense of obstacles with invisible technology that renders the front of the car see-through.
British automaker Bentley is venturing into the hybrid arena with a new plug-in concept that is expected to reach consumers in the form of an SUV by 2017.