Automotive

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Porsche reaches aspirational drivers with magic mirror

December 18, 2014

German automaker Porsche is letting consumers live their dreams with a magic mirror that transforms every vehicle into the 2015 Porsche Macan.

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Brazilian economic pessimism requires changed strategies: BCG

December 17, 2014

As its economy is plateauing, Brazil has decreased its spending on luxury goods, trading for necessities, according to new research from Boston Consulting Group.

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Luxury vehicle sales see 7.3pc increase from year-ago

December 17, 2014

Luxury automobile leases are about 50 percent of all luxury transactions and in some areas the lease market consumes much more of luxury spending, according to a new report from Cars.com.

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Jaguar Land Rover continues windshield technology advancements

December 16, 2014

British automaker Jaguar Land Rover is working to eliminate drivers’ blind spots through the introduction of its 360 Virtual Urban Windscreen technology.

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Lexus celebrates holidays with branded GIFs

December 15, 2014

Toyota Corp.’s Lexus is creating a way to connect with consumers this holiday season through branded graphics interchange formats, or GIFs.

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Land Rover offers augmented reality preview of new car

December 12, 2014

British automaker Jaguar Land Rover is unveiling a new way to launch an upcoming vehicle through augmented reality technology that allows consumers to experience the model prior to its release date.

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McLaren looks to Australia for new store

December 10, 2014

McLaren Automotive is opening its second retail showroom in Australia, expanding to other states in the island nation.

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Automakers engage consumers with winter driving events

December 10, 2014

Several luxury automakers are hosting winter driving events this season to interact with consumers and expose their vehicles in tough driving conditions.

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BMW seeks aspirational consumers with drive share application

December 8, 2014

BMW Group is launching a new car sharing service application for London natives to have access to the automaker’s vehicles in three of the city’s boroughs.

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Aston Martin announces new James Bond vehicle

December 5, 2014

British automaker Aston Martin is unveiling the newest model for the upcoming film of its iconic fictional driver, James Bond.

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