Automotive


Land Rover fetes 1 million Facebook fans with social video

May 17, 2013

Land Rover North America is celebrating its more than 1 million Facebook fans with a social video that pays homage to their customers.


Rolls-Royce sees growth in brand-exclusive bespoke service

May 16, 2013

Rolls-Royce Motor Cars is distinguishing its brand with the increased popularity of its bespoke service that allows customers to personalize the details and style of their vehicles.

Jaguar sharpens F-Type push to reach men ages 25-54

May 15, 2013

Jaguar Land Rover North America is sharpening the focus of its marketing for the 2014 F-Type sports car to reach a youth-minded target audience.

Mercedes opens up brand, targets Gen Y with CLA project

May 15, 2013

Mercedes-Benz USA is opening up the brand to a younger consumer group with new promotions for its CLA model, which has a sticker price of less than $30,000.

Audi celebrates history, innovation in TV spots

May 15, 2013

Audi of America is celebrating its history and brand innovation through new television commercials that debuted May 13.

Bentley fetes Le Mans wins with limited-edition vehicles

May 13, 2013

Bentley Motors is showcasing its racing history with six limited-edition models that are featured on a new microsite.

Clive Christian, Ulysse Nardin target Aston Martin aficionados in brand magazine

May 13, 2013

Clive Christian, Ulysse Nardin and other luxury advertisers are targeting Aston Marin aficionados in the brand’s newly relaunched magazine.

Rolls-Royce eyes European best prospects with Poland dealership

May 9, 2013

Rolls-Royce Motor Cars is expanding its European presence with plans to establish a new dealership located in Warsaw, Poland.

Land Rover touts vehicle capabilities in branding video

May 8, 2013

Land Rover North America is correlating the movements of parkour athletes to the capabilities of its vehicles in a new video.

Land Rover flaunts new Range Rover vehicle via interactive mobile app

May 6, 2013

Land Rover is using a mobile application to showcase its new Range Rover vehicle and let consumers experience it through an eight-stage interactive journey from four synced camera angles.