Automotive

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Audi keeps football fans informed with new mobile application

August 3, 2015

German automaker Audi is giving football fans the ultimate mobile experience with its new Audi Football application for Android and iOS.

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Lexus facilitates social viewing experience for TV series via app

July 31, 2015

Toyota Corp.’s Lexus is giving consumers a second screen viewing experience for its branded television series “Verses and Flow” through a dedicated mobile application.

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Future automotive sales to be driven by digital retail tactics: report

July 31, 2015

Multichannel retailing is the future of the automotive industry, with 50 to 60 percent of sales leads expected to come through digital means by 2016, compared to 15 percent in 2014, according to a new report by Frost & Sullivan.

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Four Seasons, Tesla, Luxury Brands Lifestyle and Estée Lauder – Live news

July 31, 2015

Luxury Daily’s live news from July 30 – Four Seasons expands fitness offerings with helipad yoga; Tesla challenges traditional sales strategies with referral program; Luxury Brands Lifestyle targets affluent consumers with Miami expansion; Estée Lauder joins forces with Opening Ceremony to create gift collection.

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Tesla challenges traditional sales strategies with referral program

July 30, 2015

U.S. electric automaker Tesla is expanding its sales force to include consumers with the introduction of a new referral program intended to promote sales.

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Mercedes-Benz crafts comprehensive desert narrative to highlight classic car

July 29, 2015

German automaker Mercedes-Benz is bringing consumers to the desert with an immersive driving experience to promote a classic model.

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Land Rover benefits from 30pc lift in purchase intent on Pandora

July 29, 2015

Land Rover North America was one of the first brands to leverage streaming service Pandora’s Sponsored Listening advertising feature, which saw lifts of 30 percent for purchase intent and 12 percent for brand awareness during the testing period.

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Ferrari previews 488 Spider through immersive digital feature

July 28, 2015

Fiat Chrysler’s Ferrari is giving consumers a digital sneak peek of its new 488 Spider before its official debut at the Frankfurt International Motor Show in September.

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Brands must keep up with rapidly increasing consumer engagement: report

July 28, 2015

Luxury brands have seen significant growth in the first half of 2015, likely motivated in part by increased action on social media platforms, according to a report by Shareablee Inc.

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Top 10 automotive brand efforts of H1

July 28, 2015

Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.

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