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The new HQ for innovation labs? Your retail store

March 26, 2015

If innovation is going to be customer-centric, the actual hands-on designing and building of the technology needs to be centered where the customer is.

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Inviting opinion pieces on luxury marketing

March 25, 2015

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Are media buyers using the best algorithms?

March 24, 2015

There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are.

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App agility: Why marketers need to empower employees with intelligent mobile apps

March 23, 2015

When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?

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Mark the date: April 21. It’s not just another update from Google

March 20, 2015

From that day onwards, consumers will be less likely to find your site on the search engine. Unless something soon is done about it.

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Why luxury brands should rely less on aspirational consumers

March 19, 2015

Most brand and media sources reach aspirationals – those who can sample the lifestyle, but not really live it.

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Tackling mobile’s challenge: Cross-device mapping and attribution

March 19, 2015

Marketers have been stuck on desktop, unable to build a reliable bridge to mobile that would allow them to justify mobile spend during this period where the mobile conversion gap is real.

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Native mobile ads in a strange land

March 18, 2015

The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using. The bad news is that, sometimes, you do not even know they are ads.

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10 key trends in luxury retail

March 17, 2015

The luxury retail sector, in the course of the next three to five years, will be driven by 10 key trends geared to satisfying consumer needs, fueling spending and luring new clients.

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How Apple could redefine luxury – or not

March 16, 2015

The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.

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