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Book excerpt: The Management of Luxury

February 27, 2015

Succession planning creates particular challenges for most luxury executives. Founders may presume that a successor will misinterpret the creative genius, leading to brand dilution or brand failure; or they may struggle with interpreting and sharing the source of their creative genius.

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Must job seekers give employers a reason to reject them?

February 26, 2015

With headscarf case, Supreme Court could make discrimination even easier.

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Can packaging be both luxurious and sustainable?

February 24, 2015

Prestige brands and their customers have sometimes been regarded as more concerned about the appearance than about eco-friendliness, despite the shift toward sustainable packaging.

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No mobile commerce site? Your Google search rank is in jeopardy

February 23, 2015

Been putting a mobile commerce off? Getting to it later this year? OK, but be careful, because there is more at stake than just your mobile conversion rate.

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The hidden power of suggestion in risk-taking

February 20, 2015

Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry.

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Inviting opinion pieces on luxury marketing

February 19, 2015

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Why is shopping on your phone so difficult?

February 18, 2015

There is a very serious problem with online smartphone purchases. Tiny keyboards make it very difficult to enter credit card, billing and shipping information – about 150 keystrokes. Google puts smartphone shopping cart abandonment at 97 percent.

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Luxury marketers must let fans shape the brand story

February 18, 2015

Social media has democratized content creation. The implication for luxury brands is that they can no longer hide behind the carefully controlled image that they create for themselves.

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What to consider when selecting a new CRM system

February 17, 2015

Five factors to keep in mind when narrowing down the search for avoiding the trap of signing on for the wrong CRM offering.

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4 marketing requirements to make 2015 even more profitable

February 13, 2015

Here are the four things to keep in mind to make your marketing click with your prospects in 2015, followed by a sure-fire process for discovering even more strategies on your own.

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