Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Organizations must avoid delivering heavy mobile sites with mainly unused content.
As mobile now accounts for one out of every three digital media consumption minutes, the challenge for nonprofits is not just to “go mobile,” but to connect with people in new ways on mobile devices.
One of the best ways for luxury brands to attract affluent women using social media is Pinterest.
Curved glass. Phones that measure physical activity. Wearable tech. Connected cars. I am all for the innovations that are making mobile technology a more integrated part of consumers’ lives.
By giving us a useful service for free, social media companies want something back. And it is our data that they want.
If your legacy systems cannot recognize your customers across channels and deliver relevant information and offers in real time, you are not positioned to succeed in mobile marketing.
The problem is that Android is not controlled by one single manufacturer, not even Google, since it is open source software. So who then is going to win the Android war?
With Google’s attempts at mobile search engine optimization, brands and organizations must prepare for the next algorithm. Digital experiences that are not mobile-ready are going to get knocked off the search giant’s radar.
Is mobile technology the silver bullet that has finally arrived which will change the rules and be a catalyst for redistribution of value creation from the payments players to the merchant segment?