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Rewarding healthy lifestyles: The next wave of loyalty

August 28, 2015

In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.

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Brands and publishers must tap the changing Hispanic market

August 27, 2015

Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.

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How app search optimization is about to change

August 25, 2015

We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.

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5 words to describe courageous mobile marketers

August 24, 2015

If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?

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Why art is the next market ripe for disruption

August 21, 2015

The influence of the digital auction market is such that some claim that “Instagram almost de-incentivizes artists from seeking gallery representation from small or no-name galleries, as it allows artists to promote their work to targeted people free of charge.”

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Content’s specialized role in mobile and digital marketing

August 20, 2015

Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds.

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Is Apple really a luxury-sector brand?

August 19, 2015

I take issue with mass marketers that have declared Apple merchandise as luxury products.

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Luxury travel adapts to needs, expectations of Gens X and Y

August 18, 2015

While much attention is being paid to millennials in the media, it is Generations X and Y, in their role as Globizens, who are energizing change in the world of luxury travel.

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How the Apple Watch changes consumer shopping behavior

August 18, 2015

As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.

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5 mobile best-practice tips for small businesses

August 17, 2015

According to a study by Global Web Index, 80 percent of shoppers consider smartphones a close second, only to PCs or laptops (91 percent), as the most popular devices used to search the Internet.

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