Unlike the trends in other age demographics, year-over-year technology use by seniors shows slow growth. The reason is that mobile devices get more complicated each year.
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Research recently conducted by LinkedIn has revealed that personal and professional life events disrupt regular purchasing patterns.
Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.
With the emergence of wearables, it is going to be apps that link users to the Internet, not the browser-based world we are all familiar with on the PC. This has big implications for business, and not just media and advertising.
I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.
The world of luxury is essentially based on a European precedent – one of heritage, hierarchy and layers of closely codified status. Evidence for it can be found in the nature of the deeply embedded iconography of luxury.
Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.
Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.
As mobile advertising has grown and evolved over the years, one issue that has never been fully solved is measurement.
From the marketing side of the house, mobile continues to be viewed as a promotional channel. With few exceptions, consumer relationship development and nurturing are not part of the conversation in branded goods makers and their retail channel partners.