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Apple Watch’s downfalls are luxury watchmakers’ opportunities

May 22, 2015

We are seeing traditional watchmakers respond to the smartwatch trend to varying degrees, and some of these innovation exercises could help them retain and even expand their legacy demographic.

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The app’s role in mobile commerce

May 21, 2015

According to an industry report by GSMA Intelligence, the mobile economy generated more than $2.1 trillion of economic activity. That is larger than the economy of 99 percent of the nations on Earth. It is projected to rise to almost $3 trillion by 2020.

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3 ways mobile ad strategies can go native

May 20, 2015

Native ads in apps and on mobile sites typically see two- to five-times greater engagement than traditional banner ads, presenting a huge opportunity for mobile advertisers. However, agencies have not yet migrated to native on mobile as they have with desktop.

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Mobile commerce has a visibility problem

May 19, 2015

Mobile commerce is not turning into a windfall for every retailer.

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Why innovation often happens at the edge

May 18, 2015

The year is 1973, the place is Versailles, and five established French designers competed against five upstart U.S. designers in a fundraiser to renovate Versailles. Who won?

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Real-time app analytics uncover the why behind mobile metrics

May 15, 2015

It can be difficult for marketers to obtain an accurate picture of the factors that contribute to the success or failure of campaigns and initiatives, especially on mobile platforms.

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Marketing in the Digital Age: How data helps fight entropy

May 13, 2015

What is unique about the current digital age is the real-time signals, or the digital exhaust, that consumers are generating as they move through the digital and physical realms.

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How influencer marketing improves the reach of Instagram photo campaigns

May 12, 2015

Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers.

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Book excerpt: The Business of Choice: Marketing to Consumers’ Instincts

May 11, 2015

People’s fear of missing out is probably most present when people feel that something may be scarce.

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Using weather analytics over weather data for relevant marketing

May 7, 2015

Weather allows marketers to connect with consumers on a highly local level, targeting them with a relevant message at the right time. Seems straightforward? Think again.

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