Mobile users may discover some applications on their own, but in fact, app advertising is the driving force responsible for 57 percent of new app downloads. And for app advertising to continue to attract a steady stream of loyal users, app marketers must perfect their courting skills.
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This past week, the media happily announced that Echo was “all growed up.” An astounding adulthood spurt given that Echo is mainly relegated to kitchens and has the key functionality of telling you the weather and managing your Spotify account while your fingers are full of cookie dough.
Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks.
A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.
There seems to be a common understanding among luxury brands that high-priced items are not going to thrive online and that using an ecommerce platform may even devalue products.
As they make their shift toward digital-centric business, luxury brands should pay attention to these emerging four major themes.
Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Quoting comedian Rodney Dangerfield, HENRYs “get no respect” in luxury circles. They are the lower-income, mass-affluents. HENRYs (High Earners Not Rich Yet) have incomes from $100,000 to $249,999, and they number nearly 24 million households, as compared with 3.3 million in the ranks of the ultra-affluents.
Applift and Forensiq estimate that 34 percent of programmatic mobile ad inventory is fraudulent.