By some counts, the argument for native mobile applications has never been stronger. But in making that claim, are we leaving out a huge segment of online businesses?
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Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
While your peers and competitors are chasing the latest thing, they are probably neglecting the basic, proven approaches to improving mobile commerce.
As we are all planning in earnest for the 2015 holiday season, here are a few lessons to keep in mind to make this coming December a month to remember.
The cost of gaining app users reached an all-time-high in March, when Fiksu’s Cost Per Loyal User Index data showed that the cost of acquiring a single loyal iOS app user surpassed the $3 mark, a 113 percent rise over the previous year.
As we move more of our personal data to the cloud, the risk of exposure to cyber criminals, and with it the relevance of 2FA, increases.
It can take years to fully understand your customer base, but you can start by identifying your ideal customer. Build a customer profile or buyer persona, and use this as a guideline for all of your marketing activities.
A recent Flurry study indicates that messaging apps outperform other apps in terms of customer retention and engagement.
U.S. consumers now spend close to three hours each day on their mobile phones, yet they do the bulk of their online purchasing on desktop and laptop computers with larger screens and physical keyboards, making it easier to browse and type in credit card numbers than on smartphones.
Luxury retail is being transformed by the emergence of digital experiences, representing a strategic investment for retailers brave enough to rethink how online sales should work.