Jewelry

Precision-cut crystal maker Swarovski launched a dedicated mobile site designed to help consumers with all of their St. Valentine’s Day needs including gift ideas, restaurants and spas.

British lifestyle brand Burberry has unveiled its February spring/summer campaign images and video which will soon be dispersed through digital and print media buys as well as social media.

Companies such as Google, AOL, Return Path and Microsoft have founded DMARC – Domain-based Message Authentication, Reporting and Conformance – a networking group dedicated to reducing the threat of email spam, called “phishing.”

Swiss watchmaker Longines cut the ribbon of its new shop-in-shop inside the Tourneau Time Machine store during a party at the New York retailer earlier this week.

Precision-cut crystal maker Swarovski is attempting to increase ecommerce transactions for St. Valentine’s Day by offering discounts via email offerings and through paid search, but experts fear this could set a pattern for slashed prices and harm the brand’s luxury status.

Tapping into affluent consumers’ emotions, rather than product-pushing, is the main point behind any mobile marketing tactic this St. Valentine’s Day.

French jewelry label Mauboussin recently concluded the renovation of its New York store as part of a global project to make all of its retail stores more welcoming to younger, affluent consumers.

Swiss watchmaker Tag Heuer’s British arm will be upping its direct marketing and customer relationship marketing with its new appointment of agency Tangent Snowball.

Swiss watchmaker Tag Heuer is using QR codes in an advertisement in Condé Nast’s Vanity Fair magazine that serves as a social and informational hub for users to learn and interact with the brand.

Luxury retailers such as Nordstrom, Net-A-Porter and Bloomingdale’s are beating out high-end brands in all industries in the mobile field, according to the L2 Prestige 100: Mobile IQ Index from L2 Think Tank.