Jewelry

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Vacheron links customer service contact to social media

August 26, 2014

Swiss watchmaker Vacheron Constantin is making it simpler for consumers to contact its representatives with a Facebook application.

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Cartier shows Panthère’s historic prowl from A to Z

August 26, 2014

French jeweler Cartier is exploring the heritage of its panther motif through a social media campaign to underscore the design’s importance.

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Top 5 brand moments from last week

August 25, 2014

Between a Fred Armisen serenade and a user-generated contest fueled by elite runners, luxury brands initiated a range of projects last week.

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RoboVault ups security, personnel to improve appeal for the ultra-affluent

August 22, 2014

Storage facility RoboVault is expanding to meet a growing demand among affluent consumers to lock up precious items in essentially impenetrable spaces.

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Neiman Marcus unveils David Yurman exclusive with social video

August 21, 2014

Department store chain Neiman Marcus is drawing attention to David Yurman’s Venetian Quatrefoil collection with a film that brings photos to life.

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Tag Heuer partners with New York City Marathon to highlight brand philosophy

August 21, 2014

Swiss watchmaker Tag Heuer is entering a three-year stint as the official timekeeper of the TCS New York City Marathon.

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De Beers opens pop-up shop at Selfridges to align with brands in Wonder Room

August 20, 2014

Jeweler De Beers is opening a pop-up shop in Selfridges London in the Wonder Room, the home to several other luxury brands at the department store.

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Breitling reimagines Colt collection, references Breaking Bad

August 19, 2014

Swiss watchmaker Breitling is injecting a fresh spirit into its Colt collection, while maintaining the military characteristics from the original timepieces.

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Lalique popped up at Heathrow to show off lifestyle range to travelers

August 18, 2014

French lifestyle brand Lalique is expanding the audience for its Heathrow Airport pop-up with a social video.

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Keep Web sites slim in China: report

August 18, 2014

Many global brands have Web sites in China that take up to 20 seconds to load, a wait time that inevitably impacts consumer interaction, according to a new report by Catchpoint.

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