Jewelry

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Chopard weaves narrative to personify signature jewelry collections

August 29, 2014

Swiss jeweler Chopard is looking to have consumers relate more closely to its pieces by using personification tactics.

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Jaeger-LeCoultre continues far-ranging support of film

August 28, 2014

Swiss watchmaker Jaeger-LeCoultre is burnishing its film credentials with its latest support of the the 71st Venice International Film Festival through Sept. 6.

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British luxury brands travel to China for face-time with ultra-affluent

August 28, 2014

Fortnum & Mason and Selfridges are among the retailers and brands participating in the upcoming “London Luxury. By Appointment” event.

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Tiffany & Co. reconfigures share prices after profitable Q2

August 27, 2014

For the second quarter of 2014, jeweler Tiffany & Co. saw a net sales increase of 7.2 percent from the year-ago period, causing market investors to reevaluate the brand’s stock prices.

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Tiffany enters new era of design with Tiffany T collection

August 27, 2014

Jeweler Tiffany & Co. is aiming for increased interest from modern consumers through the introduction of the Tiffany T collection.

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Vacheron links customer service contact to social media

August 26, 2014

Swiss watchmaker Vacheron Constantin is making it simpler for consumers to contact its representatives with a Facebook application.

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Cartier shows Panthère’s historic prowl from A to Z

August 26, 2014

French jeweler Cartier is exploring the heritage of its panther motif through a social media campaign to underscore the design’s importance.

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Top 5 brand moments from last week

August 25, 2014

Between a Fred Armisen serenade and a user-generated contest fueled by elite runners, luxury brands initiated a range of projects last week.

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RoboVault ups security, personnel to improve appeal for the ultra-affluent

August 22, 2014

Storage facility RoboVault is expanding to meet a growing demand among affluent consumers to lock up precious items in essentially impenetrable spaces.

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Neiman Marcus unveils David Yurman exclusive with social video

August 21, 2014

Department store chain Neiman Marcus is drawing attention to David Yurman’s Venetian Quatrefoil collection with a film that brings photos to life.

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