Jewelry

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Marco Bicego takes consumers around the world with jewelry diary

July 29, 2014

Italian jeweler Marco Bicego is using social media to take its consumers on a world tour.

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Luxury retailers outspent brands on paid search in 2013: report

July 28, 2014

A new report by AdGooroo finds that luxury retailers outspent luxury brands in most categories of paid search on Google in 2013.

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Van Cleef & Arpels weaves fairy tale into jewel-themed microsite

July 28, 2014

French jewelry house Van Cleef & Arpels is embellishing its fairy tale-themed social media release from earlier this summer.

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Cartier to unveil latest high-jewelry at biennial Biennale de Paris

July 25, 2014

French jeweler Cartier is planning to debut its latest high-jewelry collection at one of the industry’s most coveted events in September.

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Frédérique Constant targets vintage car enthusiasts with Austin Healey partnership

July 25, 2014

Swiss watchmaker Frédérique Constant is strengthening its connection to classic automobiles with two themed partnerships.

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Bovet opens boutique within Asprey to build awareness

July 23, 2014

Swiss timepiece manufacturer Bovet 1822 is increasing visibility among affluent consumers with a boutique within London luxury goods house Asprey.

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Raymond Weil furthers musical ties with guitarist-designed watch

July 22, 2014

Swiss watchmaker Raymond Weil has tapped classical guitarist and recording artist Miloš Karadaglic to design a special edition maestro timepiece for charity.

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Omega revisits moon landing with limited-edition timepiece

July 22, 2014

Swiss watchmaker Omega is commemorating the 45th anniversary of the Apollo 11 lunar landing and its own involvement with a limited-edition timepiece.

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Hublot takes inspiration from taxi cabs for New York exclusive watch

July 18, 2014

Swiss watchmaker Hublot is reaching out to its New York consumers with an exclusive timepiece inspired by Manhattan taxi cabs.

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Jaeger-LeCoultre builds trust with exploration of customer service

July 18, 2014

Switzerland’s Jaeger-LeCoultre is fortifying its relationship with consumers by promoting its high level of customer service when maintenance on a timepiece is needed.

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