Swiss watchmaker Vacheron Constantin is making it simpler for consumers to contact its representatives with a Facebook application.
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French jeweler Cartier is exploring the heritage of its panther motif through a social media campaign to underscore the design’s importance.
Between a Fred Armisen serenade and a user-generated contest fueled by elite runners, luxury brands initiated a range of projects last week.
Storage facility RoboVault is expanding to meet a growing demand among affluent consumers to lock up precious items in essentially impenetrable spaces.
Department store chain Neiman Marcus is drawing attention to David Yurman’s Venetian Quatrefoil collection with a film that brings photos to life.
Swiss watchmaker Tag Heuer is entering a three-year stint as the official timekeeper of the TCS New York City Marathon.
Jeweler De Beers is opening a pop-up shop in Selfridges London in the Wonder Room, the home to several other luxury brands at the department store.
Swiss watchmaker Breitling is injecting a fresh spirit into its Colt collection, while maintaining the military characteristics from the original timepieces.
French lifestyle brand Lalique is expanding the audience for its Heathrow Airport pop-up with a social video.
Many global brands have Web sites in China that take up to 20 seconds to load, a wait time that inevitably impacts consumer interaction, according to a new report by Catchpoint.