Although watchmakers may avoid jumping on the smart watch bandwagon, how can horology benefit from other wearable technologies such as Google Glass?
Watchmaker and retailer Tourneau is generating foot traffic with a time-centric event that offers complimentary service to create loyal consumers.
Italian jeweler Bulgari is strengthening its relationship with the fashion industry by sponsoring The Glamour of Italian Fashion exhibit April 5 through July 27 at London’s Victoria & Albert Museum.
Italian jeweler Pomellato is revitalizing the image of three of its classic ring designs with arthouse films meant to display the brand’s emotion and dedication to creativity.
For apparel, accessories and jewelry brands, the 86th Academy Awards this Sunday allows them a platform for both product placement and celebrity endorsement
Switzerland’s Longines is showcasing its relationship with equestrian sports with a new social video that parallels the dedication involved in horse training with that found in fine watchmaking.
A new report by Ledbury Research discusses the power of pictures, storytelling, retail improvements, art of the temporary and taking responsibility.
Swiss watch manufacturer Vacheron Constantin is stressing the importance of architecture in a new social video that transports enthusiasts to a world full of watchmaking history.
U.S. jeweler David Yurman is feting the 30th anniversary of its signature cable bracelet with a three-part limited-edition capsule collection to appeal to both enthusiasts and aspirational consumers.
As wearable technologies advance and become more popular among consumers, should traditional watch manufacturers embrace this growing trend?