Jewelry

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Cartier exec says publisher-brand relationship is key to native advertising success

April 24, 2014

LOST PINES, TX – As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.

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Tiffany & Co. dedicates annual Blue Book to gemstone trend

April 23, 2014

Jeweler Tiffany & Co. has mailed out its annual Blue Book to enthusiasts with this year’s installation focusing on the colorful gemstones used in many of the brand’s designs.

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Chopard emphasizes sustainability pledge via email blast, Tumblr

April 22, 2014

Switzerland’s Chopard is taking its consumers on an ethical journey down the green carpet to emphasizes its sustainable practices.

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Cartier, Hermès inspire vacation lifestyle in Architectural Digest’s May edition

April 22, 2014

Cartier, Hermès and Roche Bobois crafted a “fine romance” in the May issue of Condé Nast’s shelter publication Architectural Digest to embody the affluent lifestyle of the magazine’s audience.

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Vacheron draws parallels to ballet at Tribeca Film Festival

April 21, 2014

Switzerland’s Vacheron Constantin is exploring the similarities between watchmaking and choreography with a short film that debuted April 19 at the Tribeca Film Festival in New York.

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Jaeger-LeCoultre positions its high-jewelry with couture fashion via runway show

April 17, 2014

Switzerland’s Jaeger-LeCoultre fêted its latest high-jewelry collection with a fashion show organized by French couturier Alexis Mabille.

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Brands begin to register .luxury domain names

April 16, 2014

The generic top-level domain name .luxury is now available for sale to the general public, giving brands the opportunity to further define their status online.

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57pc of affluent consumers look to shop during sales: report

April 16, 2014

The majority of affluent consumers employ a number of shopping and saving tactics to manage their money, with 52 percent of ultra-affluents regularly comparison shopping.

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Baume & Mercier reinforces joyful side in Peter Lindbergh campaign

April 16, 2014

Switzerland’s Baume & Mercier is promoting an identity as a watchmaker that celebrates life moments with a new advertising campaign.

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Fabergé hosts Harrods takeover to share heritage

April 15, 2014

Russian jeweler Fabergé is raising awareness of its heritage with an Easter-themed takeover of British department store Harrods.

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