Switzerland’s Omega is highlighting its connection to the 1969 Apollo 8 lunar landing to educate watch enthusiasts about its latest Speedmaster Omega Co-Axial Chronograph.
Family-owned leather goods maker Hermès is counting down the days of December with an interactive gift guide that inspires affluent consumers to choose from its wide range of products for the holidays.
Swiss watchmaker Hublot is supporting gold’s resurgence in fashion and haute couture by designing a monochromatic watch using the precious metal.
French jeweler Van Cleef & Arpels is generating interest in its interactive Diamond Breeze effort through a banner advertisement found on New York magazine’s fashion and style blog The Cut’s mobile Web site.
Sotheby’s Diamonds set up a pop-up stop Dec. 6-8 in The Carlyle Hotel, New York to stimulate interest in its latest collection during the peak shopping season.
French jeweler Cartier is inviting enthusiasts to its London flagship Dec. 9-24 to show its array of diamond jewelry right in time for the holiday season.
Swiss watchmaker IWC Schaffhausen is highlighting the innovation and design elements behind its watches in a new mobile application for the Apple iPad that allows consumers to learn about the brand’s techniques and browse collections.
As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.
Swiss watchmaker Tag Heuer is continuing its nearly 30-year partnership with British automotive company McLaren with a new watch that celebrates the automaker’s MP4-12C 2013 model.
France’s Cartier is honoring its heritage with an exhibit inside the Grand Palais in Paris that allows visitors to explore the jeweler’s role in the history of fine jewelry as art.