Chopard is feting its new sustainable luxury initiative called “The Journey” by releasing the first two ethically made pieces on the red carpet at the 66th Cannes Film Festival in Cannes, France.
Richemont is attributing its full-year sales increase to demand in China and Asia-Pacific, contributions from currencies and exchange rates and the broad growth from its brands across all regions.
Swiss watchmaker Jaeger-LeCoultre is targeting wealthy, female consumers through an emotional campaign starring German actress Diane Kruger.
British watchmaker Christopher Ward is aiming to trigger mobile sales through a QR code on its print advertisement in the spring issue of Aston Martin magazine.
Jeweler Tiffany & Co. pushed its ‘20s-inspired jewelry lines through advertisements on The New York Times’ desktop and mobile sites on the day that Baz Luhrmann’ “The Great Gatsby” hit theaters.
Richemont’s Cartier is generating desire for its engagement rings and wedding bands among affluent brides through a solo sponsorship of the new iPad application for New York magazine’s weddings edition.
Italian jeweler Bulgari is strengthening its multichannel B.zero1 campaign with a banner advertisement on Condé Nast-owned Vanity Fair’s mobile-optimized Web site.
Swiss watchmaker Raymond Weil is showcasing its expertise with a classical music-themed campaign that comprises a microsite, film and social efforts.
NEW YORK – A Graff Diamonds executive at the Luxury Roundtable: State of Luxury 2013 conference said that the brand maintains its market position with a business model that allows it to control all aspects of diamond manufacturing.
Luxury watchmakers are attempting to out-build each other’s booths with giant structures and complex architectural designs at the 2013 Baselworld Watch and Jewelry Show April 25-May 2 in Basel, Switzerland.