LOST PINES, TX – As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
- No categories
Jeweler Tiffany & Co. has mailed out its annual Blue Book to enthusiasts with this year’s installation focusing on the colorful gemstones used in many of the brand’s designs.
Switzerland’s Chopard is taking its consumers on an ethical journey down the green carpet to emphasizes its sustainable practices.
Cartier, Hermès and Roche Bobois crafted a “fine romance” in the May issue of Condé Nast’s shelter publication Architectural Digest to embody the affluent lifestyle of the magazine’s audience.
Switzerland’s Vacheron Constantin is exploring the similarities between watchmaking and choreography with a short film that debuted April 19 at the Tribeca Film Festival in New York.
Switzerland’s Jaeger-LeCoultre fêted its latest high-jewelry collection with a fashion show organized by French couturier Alexis Mabille.
The generic top-level domain name .luxury is now available for sale to the general public, giving brands the opportunity to further define their status online.
The majority of affluent consumers employ a number of shopping and saving tactics to manage their money, with 52 percent of ultra-affluents regularly comparison shopping.
Switzerland’s Baume & Mercier is promoting an identity as a watchmaker that celebrates life moments with a new advertising campaign.
Russian jeweler Fabergé is raising awareness of its heritage with an Easter-themed takeover of British department store Harrods.