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Apple Watch aims for fashion recognition with Vogue ad placement

March 2, 2015

Technology manufacturer Apple has unveiled the first advertising effort for its Apple Watch in Vogue magazine’s March edition.

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Fashion brands craft bespoke fezzes for children’s charity

February 25, 2015

Buccellati and Lanvin are among the designers lending their creativity to the Tarbouche Project to raise funds and awareness for child abuse.

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Longines explores alpine skiing timekeeper role via TV spot

February 23, 2015

Swiss watchmaker Longines is expanding its involvement in alpine skiing through a new television commercial.

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Bulgari socially documents charitable gala to spur interest in cause

February 19, 2015

Italian jewelry maison Bulgari tied its star-studded Save the Children charity campaign to a pre-Oscar soiree to heighten awareness for its cause.

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IWC creates visual dialogue with enthusiasts via Instagram

February 19, 2015

Swiss watchmaker IWC Schaffhausen is sharing its cultural icons and encouraging its fans to do the same through a social media contest.

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Omega eyes the end of vision problems with nonprofit partnership

February 19, 2015

Swiss watch manufacturer Omega is taking to the sky to further a humanitarian partnership with Orbis International as the nonprofit combats visionary disorders in undeveloped countries.

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Fifty Shades of luxury product placement

February 18, 2015

Audi and Omega are among the luxury brands that have found their way into the blockbuster film “Fifty Shades of Grey,” but what will placement in this film actually accomplish for those included?

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Glashütte’s intimate films at Berlin festival connect with consumers

February 18, 2015

Swatch group’s Glashütte Original is sharing its heritage with consumers through a collection of five short films that were presented at the 65th Berlin International Film Festival this year.

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Swarovski flaunts virtuosity of crystal cuts in film, theater works

February 10, 2015

Precision cut-crystal maker Swarovski is going behind-the-scenes of the feature film “Jupiter Ascending” to showcase the use of more than 1 million of its cuts as props and costume decoration.

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Millionaire myths are hurting luxury marketing: report

February 9, 2015

Popular culture and the media have created misconceptions and misunderstandings of the affluent, which stall the efforts of marketers who buy into myths, according to research from Unity Marketing and the American Affluence Research Center.

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