Education


Mercedes gets family friendly with Los Angeles drivers education program

October 19, 2011

German automaker Mercedes-Benz is opening its second driving academy to educate and train teenagers in Los Angeles in a move that may increase its reputation as a family-oriented brand.

Mobile is key for reaching affluent family market: Ipsos Mendelsohn

September 29, 2011

Affluent consumers with children under 18 are a growing slice of the luxury market and mobile is proving the best way for marketers to connect with this segment of the upscale demographic, according to key findings from Ipsos Mendelsohn.