Television

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Mercedes braves the wild in new Jurassic Park film

May 20, 2015

German automaker Mercedes-Benz is sharing the spotlight of the highly anticipated summer blockbuster “Jurassic World.”

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Bentley breaks “flying mile” record with Idris Elba

May 11, 2015

British automaker Bentley and actor Idris Elba shattered records last week for the filming of a four-part series on the Discovery Channel that will release this summer.

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Mercedes-Benz connects TV characters with vans in British spots

May 5, 2015

German automaker Mercedes-Benz is highlighting its luxury vans through a partnership with Britain’s Channel 4 Sales and UKTV’s Dave channel.

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Longines explores alpine skiing timekeeper role via TV spot

February 23, 2015

Swiss watchmaker Longines is expanding its involvement in alpine skiing through a new television commercial.

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Plaza, Waterford launch Evine Live’s inaugural broadcast

February 4, 2015

Irish crystal-maker Waterford and The Fairmont-managed Plaza Hotel will be the showcase of Evine Live’s Valentine’s Day weekend broadcast.

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BMW Super Bowl commercial pokes fun at changing technology

February 2, 2015

German automaker BMW compared its new electronic car to the creation of the Internet with a humorous commercial that aired during Super Bowl XLIX Feb. 1.

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Mercedes-Benz reinvents tortoise and hare story with AMG

January 30, 2015

Mercedes-Benz USA is competing in the annual advertising war that surrounds Super Bowl Sunday Feb. 1 with a twist on a classic story.

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Lexus makes noise with Super Bowl ad

January 27, 2015

Toyota Corp.’s Lexus is using fashion inspirations to draw attention from younger Super Bowl and automobile enthusiasts in its new television commercial.

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DVF looks for contestants for second season

January 16, 2015

American fashion label Diane von Furstenberg is casting for the second season of its reality television show “House of DVF.”

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Lexus targets young urbanites in multichannel campaign

January 15, 2015

Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.

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