Italian apparel and accessories label Salvatore Ferragamo is expanding its women’s fragrance line to include a spin-off of the Signorina perfumes.
German automaker BMW is pushing the latest generation of its BMW X5 with a new television spot that depicts the vehicle in outlandish situations.
Italian automaker Maserati reinforced its dedication to the North American market during the Super Bowl with its first television commercial.
Audi of America is extending its Super Bowl legacy through slapstick, while British automaker Jaguar is entering new territory with a facetious spot.
U.S. ready-to-wear brand Diane von Furstenberg is slated to host a reality television show competition to find its next brand ambassador.
Jaguar USA took aim at Mercedes-Benz’s recent Magic Body Control television spot with a jocular commercial that pits a chicken against a jaguar.
Audi of America will extend its Super Bowl tradition Feb. 2 with a television spot that breaks from its recent A5 clean diesel commercials to showcase its A3 model.
Jaguar USA is joining the holiday party with a new campaign that plays on its feline name to generate test-drives.
U.S. fashion brand Marc Jacobs is increasing awareness for its popular Daisy fragrance through a television commercial directed by Sofia Coppola.
Italian automaker Maserati launched its Ghibli model at the Los Angeles Auto Show with a new campaign that aims to disrupt the entry-level luxury automotive market.