Television

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Mercedes-Benz reinvents tortoise and hare story with AMG

January 30, 2015

Mercedes-Benz USA is competing in the annual advertising war that surrounds Super Bowl Sunday Feb. 1 with a twist on a classic story.

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Lexus makes noise with Super Bowl ad

January 27, 2015

Toyota Corp.’s Lexus is using fashion inspirations to draw attention from younger Super Bowl and automobile enthusiasts in its new television commercial.

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DVF looks for contestants for second season

January 16, 2015

American fashion label Diane von Furstenberg is casting for the second season of its reality television show “House of DVF.”

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Lexus targets young urbanites in multichannel campaign

January 15, 2015

Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.

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Tatler uncovers lifestyles of society personalities with TV documentary

November 21, 2014

Condé Nast lifestyle publication Tatler is giving a television audience a behind-the-scenes look at its inner operations with a three-part television documentary.

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Michael Kors dishes to E! about career, influences

November 18, 2014

U.S. fashion designer Michael Kors is dishing on his career in fashion during a 30-minute television special on E! Nov. 18.

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Diane von Furstenberg grows personal brand with TV show launch

October 31, 2014

American fashion label Diane von Furstenberg is gearing up for the premiere of its brand-centric television show with a multichannel campaign.

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Cartier courts upscale male audience with branded content on CNN

October 17, 2014

French jeweler Cartier is the primary sponsor of CNN’s new “Ones to Watch” feature series, which profiles up-and-coming artists.

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Lexus mixes humor with technology in latest TV spots

September 19, 2014

Toyota Corp.’s Lexus is targeting young professionals in a pair of television spots for its new IS and ES sport sedan models.

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Mercedes-Benz dramatizes the choices made for C-Class model

August 28, 2014

Mercedes-Benz USA is emphasizing efficiency over extravagance in new television spots for its C-Class model.

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