Television

British automaker Jaguar is using traditional television advertising to highlight the brand’s highest-performing XFR, XJL Supersport and XKR-S models as well as the energy that consumers feel behind the wheel of its vehicles.

Consumers are increasingly watching television using multiple screens, per a new study from Nielsen Co., which says that 40 percent of United States tablet and smartphone owners are using their mobile devices while watching television.

German automaker Audi is continuing to push its A6 vehicles by launching an original drama called “Untitled Jersey City Project” on the FX network last weekend.

To complement the Audi A6 safe driving campaign, the German automaker debuted the Driver’s Pledge, which encourages consumers to be safer drivers through television ads that debuted Sept. 18 during the 63rd Emmy Awards.

NEW YORK – A BBDO North America executive at the TVB Forward conference said that television should be the core of every campaign.

With only one week until the release of the Missoni for Target collection, the mass merchandiser and Italian designer have upped their marketing to now include a television commercial.

Commercial spots and product placements have always been a key way for luxury brands to get new products out there and remain top-of-mind, but unequivocal advances in the digital realm have left television ads untouched.

German automaker Audi has returned to a more traditional advertising channel through a partnership with the Academy of Television Arts and Sciences.

There are mixed emotions when it comes to whether or not television advertising is an effective means of marketing.

Hublot, the official timekeeper of the 2011 FIS Alpine World Ski Championship, hopes to build brand awareness through the televised event.