Television

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Asprey opens doors for television crew to share craftsmanship, service

July 3, 2014

British luxury goods house Asprey is the subject of a television documentary that will air July 3 on ITV1 in its home country.

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Lexus produces TV show to reach consumers in their homes

May 7, 2014

Toyota Corp.’s Lexus is gearing up for the fourth season of its TV One show, “Verses and Flow.”

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Waldorf guests benefit from Hilton Worldwide TV revamp

April 10, 2014

Hilton Worldwide is updating its television service across the United States with a broader deal with DirectTV that greatly enhances content options.

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Boodles documentary delves into the rarely seen world of high-jewelry

March 21, 2014

British jewelry maison Boodles is celebrating its more than 200-year heritage with a television documentary that follows the brand’s creative process for a high-jewelry emerald necklace.

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Documentary delves into Rolls-Royce Goodwood factory

March 13, 2014

Rolls-Royce Motor Cars is looking to polish its brand image in the public imagination through a documentary conducted by Britain’s Channel 4 that will air March 20.

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Ferragamo teases new fragrance with social, television effort

March 6, 2014

Italian apparel and accessories label Salvatore Ferragamo is expanding its women’s fragrance line to include a spin-off of the Signorina perfumes.

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BMW reshapes familiar narrative for X5 commercial

February 20, 2014

German automaker BMW is pushing the latest generation of its BMW X5 with a new television spot that depicts the vehicle in outlandish situations.

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Maserati catapults entry-level pursuits with first commercial

February 4, 2014

Italian automaker Maserati reinforced its dedication to the North American market during the Super Bowl with its first television commercial.

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Jaguar, Audi take different routes to Super Bowl recognition

January 29, 2014

Audi of America is extending its Super Bowl legacy through slapstick, while British automaker Jaguar is entering new territory with a facetious spot.

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DVF turns to reality TV show to pick brand ambassador

December 20, 2013

U.S. ready-to-wear brand Diane von Furstenberg is slated to host a reality television show competition to find its next brand ambassador.

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