Television

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Roche Bobois heads to the pool for TV advert

January 19, 2016

Home furnishings maker Roche Bobois is diving back into television with a “French Art de Vivre” commercial.

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Burberry launches on Apple TV with menswear show live-stream

January 11, 2016

British fashion label Burberry has launched an application for the Apple TV platform, the latest in a series of digital partnerships with the tech giant.

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Drivers more loyal to mass than luxury, but no need for alarm

January 6, 2016

On the whole, luxury automakers do not foster loyalty as successfully as non-luxury ones, according to new findings by Experian Automotive.

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Sotheby’s asks auto enthusiasts to change the channel to “disruptive” auction

December 11, 2015

International auctioneer Sotheby’s is “disrupting” the auction industry by turning to a new channel.

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Mercedes drives fan attention with branded Super Mario content

December 10, 2015

German automaker Mercedes-Benz is giving videogamers a new way to experience its brand via a special level created for Super Mario Maker.

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Made 2 Measure network aims to capture fashion, culture’s woven connection

October 23, 2015

Consumer electronics maker Apple is furthering its high-fashion push through an exclusive content channel available only to Apple TV users.

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Breitling touts precision of timepieces in aviation race TV ad

October 2, 2015

Swiss watchmaker Breitling is celebrating its ties to aviation with a cheeky television commercial.

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Bonhams turns to television for narrative storytelling campaign reach

October 2, 2015

Auction house Bonhams is celebrating the stories that antiques carry with them through an integrated advertising campaign centered on its first television placement.

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Stuart Weitzman shows VMA viewers its dance moves in first TV commercial

August 28, 2015

U.S. footwear and accessories label Stuart Weitzman is highlighting its connection to pop music with its first television commercial set to air Aug. 30 during MTV’s Video Music Awards.

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British Vogue to celebrate centenary with BBC documentary series

August 20, 2015

Condé Nast’s British Vogue is opening its doors to viewers with a new documentary series produced in collaboration with the British Broadcasting Corporation.

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