Mercedes-Benz USA is emphasizing efficiency over extravagance in new television spots for its C-Class model.
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Italian fashion label Versace’s connection with Jennifer Lopez was discussed on MTV’s House of Style, a television show that highlights the interaction between music and fashion.
Toyota Corp.’s Lexus is experimenting with a new form of television advertising that enhances the channel’s relevance in the digital world.
British luxury goods house Asprey is the subject of a television documentary that will air July 3 on ITV1 in its home country.
Toyota Corp.’s Lexus is gearing up for the fourth season of its TV One show, “Verses and Flow.”
Hilton Worldwide is updating its television service across the United States with a broader deal with DirectTV that greatly enhances content options.
British jewelry maison Boodles is celebrating its more than 200-year heritage with a television documentary that follows the brand’s creative process for a high-jewelry emerald necklace.
Rolls-Royce Motor Cars is looking to polish its brand image in the public imagination through a documentary conducted by Britain’s Channel 4 that will air March 20.
Italian apparel and accessories label Salvatore Ferragamo is expanding its women’s fragrance line to include a spin-off of the Signorina perfumes.
German automaker BMW is pushing the latest generation of its BMW X5 with a new television spot that depicts the vehicle in outlandish situations.