Television

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Mercedes-Benz dramatizes the choices made for C-Class model

August 28, 2014

Mercedes-Benz USA is emphasizing efficiency over extravagance in new television spots for its C-Class model.

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Versace appears on MTV’s House of Style with Jennifer Lopez

August 25, 2014

Italian fashion label Versace’s connection with Jennifer Lopez was discussed on MTV’s House of Style, a television show that highlights the interaction between music and fashion.

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Lexus gives viewers the option to skip ads on TV

August 22, 2014

Toyota Corp.’s Lexus is experimenting with a new form of television advertising that enhances the channel’s relevance in the digital world.

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Asprey opens doors for television crew to share craftsmanship, service

July 3, 2014

British luxury goods house Asprey is the subject of a television documentary that will air July 3 on ITV1 in its home country.

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Lexus produces TV show to reach consumers in their homes

May 7, 2014

Toyota Corp.’s Lexus is gearing up for the fourth season of its TV One show, “Verses and Flow.”

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Waldorf guests benefit from Hilton Worldwide TV revamp

April 10, 2014

Hilton Worldwide is updating its television service across the United States with a broader deal with DirectTV that greatly enhances content options.

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Boodles documentary delves into the rarely seen world of high-jewelry

March 21, 2014

British jewelry maison Boodles is celebrating its more than 200-year heritage with a television documentary that follows the brand’s creative process for a high-jewelry emerald necklace.

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Documentary delves into Rolls-Royce Goodwood factory

March 13, 2014

Rolls-Royce Motor Cars is looking to polish its brand image in the public imagination through a documentary conducted by Britain’s Channel 4 that will air March 20.

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Ferragamo teases new fragrance with social, television effort

March 6, 2014

Italian apparel and accessories label Salvatore Ferragamo is expanding its women’s fragrance line to include a spin-off of the Signorina perfumes.

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BMW reshapes familiar narrative for X5 commercial

February 20, 2014

German automaker BMW is pushing the latest generation of its BMW X5 with a new television spot that depicts the vehicle in outlandish situations.

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