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NouvelleView steadies nerves during high-profile moves

January 4, 2016

Moving can be daunting even for high-net-worth individuals, but bespoke moving specialist NouvelleView has mastered the “artistry and finesse” of the process.

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Online stars match global celebrities in influence, but for how long?

November 30, 2015

Thanks to a cultural fixation on celebrity, it seems that partnerships between brands and influencers will never go out of style.

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Jewelers may need “rehab” after years of China addiction, says former exec

November 18, 2015

Despite market slowdowns, the jewelry industry has been presented with an opportunity to prove itself in the face of the smartwatch boom.

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Technology creating short-term opportunities, but long-term complications

October 8, 2015

With time and technology changing the way consumers interact with brands, marketers need to stay on the cutting-edge to maximize reach.

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Celebrity endorsements only go so far without proper facilitation

October 1, 2015

Partnering with a celebrity gives a brand an opportunity to reach potential consumers that might otherwise not be as interested in its merchandise, but it is not as easy as picking a face and making a quick phone call.

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Le Book curates creative relationships to streamline luxury campaigns

September 21, 2015

Whether it be a spokesmodel or an illustrator, sourcing talent for a campaign can be an immense task for marketers and their clients aiming to capture a creative vision.

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Safaris get sustainable, luxurious makeover in Big Five Tours

September 2, 2015

With international travel more of a possibility than ever and environmental interest at an all-time high, it is no surprise that someone has found a niche for luxury in the safari business.

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Children set to become luxury’s latest consumer

August 27, 2015

Luxury apparel has found a surprising new consumer in recent years with many brands creating collections specifically designed for young children, including toddlers and infants.

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Online anti-counterfeiting strategies preserve brand equity: NetNames

August 24, 2015

Counterfeiting has had an extensive impact on luxury goods and is set to keep pace with technology, creating challenges and opportunities to stop the production of these items through authentication practices.

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Art expands hospitality at Ferragamo family’s Lungarno Collection hotels

July 29, 2015

The Ferragamo name is best known for the impeccably crafted footwear and leather goods of Salvatore Ferragamo, the Italian apparel and accessories house.

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