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Fairmont Macdonald finds humor in K9 ambassador

May 12, 2015

The Fairmont Hotel Macdonald in Edmonton, Canada, has an unusual employee who has become a social media celebrity and ambassador for the hotel: Smudge, a seven-year-old Yellow Labrador.

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Digitalization of fashion has a two-sided effect from buyers’ perspective

April 22, 2015

In the past decade the face of retail has changed course significantly with the introduction of in-store digital touch points and the advances of ecommerce.

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Chinese affluents research at home before purchasing abroad: Hurun exec

April 10, 2015

China has been thought of as an emerging luxury market for many years, but those who are considered luxury consumers are no longer “emerging.” They have become among the most knowledgeable and the highest spending affluent group in the world.

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Scentbird creates perfume playground for millennial women

April 6, 2015

Purchasing fragrances can be a daunting task for consumers due to the high number of options as the industry sector has become oversaturated with reinterpretations and new scents.

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Clique Chic builds personal relationships to tailor ecommerce experience

March 24, 2015

The luxury consumer is accustomed to high levels of service when shopping in a traditional bricks-and-mortar store, but it can be difficult to find that same quality of attention when buying online.

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The Economist’s Tom Standage talks mobile strategy, apps and why he’s betting on subscriptions

March 23, 2015

The Economist, one of the world’s preeminent business publications, has always stood out from the crowd. It is printed in a magazine format and yet styles itself a newspaper. There are no bylines. There are plenty of opinions – all firm. And it yields no ground on subscription fees, both to new subscribers and old. One more thing: it claims not to be advertising dependent, even while that revenue stream is important to the organization.

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How to best match celebrities and brands

March 20, 2015

Luxury brands in all industries use celebrities to endorse their products, but the campaign is worthless unless the celebrity’s value matches that of the brand.

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Staying ahead of the consumer is key

March 3, 2015

Luxury marketers are starting to target the technology-first millennial consumer, a challenge that requires brands to be innovative to see positive results.

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Brands must target digital strategies to local culture in Japan

March 2, 2015

L2’s recent report on the Japanese and South Korean luxury markets emphasized the need for brands to use digital strategies and local platforms to appeal to consumers.

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Cannondale spins bicycles into luxury

February 17, 2015

Luxury can be found in unusual places, and for some an expensive and exclusive experience comes from the adventure found within physical activity.

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