Q&A

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Urban Digs helps buyers, sellers navigate NYC real estate landscape

October 13, 2014

Real estate analytics Web site Urban Digs is looking to solve the traditional disorder of New York’s real estate market with coherent, real-time and hyper-local information.

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Fragrance campaigns will falter if brands skimp on quality juice

October 10, 2014

Fragrance marketing, in many ways, has the most abstract campaign potential because a featured scent is hard to capture with traditional and digital forms of advertising.

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Building trust in online luxury consignment leads to loyalty

October 7, 2014

Online consignment has made it easier for consumers to resell their luxury goods, but with a flood of counterfeits, it can also make it harder to tell what is real and what is fake.

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Changing the relationship between brands and law firms

October 1, 2014

Luxury brands tap law firms for many reasons, but relations tend to be limited to litigation and specific legal concerns.

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Jardin de Diamants offers transparent view of tight-knit diamond industry

September 26, 2014

Located in the heart of the world’s diamond district, Jardin de Diamants is opening the doors to this previously inaccessible industry by offering private consumers an insider’s buying experience.

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RoboVault ups security, personnel to improve appeal for the ultra-affluent

August 22, 2014

Storage facility RoboVault is expanding to meet a growing demand among affluent consumers to lock up precious items in essentially impenetrable spaces.

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G2G Collection attracts affluent consumers with charity-centric travel

July 23, 2014

Getaway 2 Give is looking to tap into the growing “Conscious Capitalist” movement to provide affluent consumers with ways to give back while traveling.

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Crown & Caliber fills retail void in luxury watch industry through consignment program

June 20, 2014

Due to the high demand and practically non-existent depreciation rate of luxury timepieces, Crown & Caliber’s consignment program is aiding consumers and collectors alike in reselling their watches for the highest market value.

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Baby Boomers guiding ACMG’s direction, beauty innovations

June 2, 2014

Atlantic Coast Media Group is positioning its beauty brands to convert Baby Boomers into loyalists through a combination of 360-degree marketing and novel products.

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Eleven James creates entry point to luxury watch industry

May 5, 2014

Eleven James, a membership-based horology club, is restructuring the traditional in-store experience by altering how consumers interact with watchmakers before the point of sale is finalized.

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