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63pc of CMOs prioritize acquisition over retention: Forrester

June 25, 2014

Guerlain La Petite Robe Noire Fiat 500 Guerlain La Petite Robe Noire Fiat 500

 

By Joe McCarthy

NEW YORK - Brand resonance is the state when consumers would miss a brand if it disappeared, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Kering Generation Award X Jewelry returns
  3. Diane von Furstenberg named Icon in The Time 100
  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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