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Commerce

Are flash-sale sites actually helpful for luxury brands?

January 24, 2011

Flash sale sites could be harmful to a luxury brand's reputation

 

By Rachel Lamb

Although consumers seem to flock around the red-hot trend of flash sale sites, some industry experts think that these types of sales are more flash-in-a-pan than flashy, and can actually harm a luxury brand's reputation.

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  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  2. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  3. Kering Generation Award X Jewelry returns
  4. Versace hires Pieter Mulier as chief creative officer
  5. Diane von Furstenberg named Icon in The Time 100
  6. David Yurman selects finalists for inaugural $50K design grant
  7. Stella McCartney films trashy tale to inspire mindful consumption
  8. Sotheby's saw record number of new online customers in 2017
  9. Presentation decks and agenda for Luxury FirstLook Jan. 15
  10. Special invite to join State of Luxury 2022 survey – respondents get exec summary
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