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BMW taps consumer emotions via holiday video effort

December 17, 2012

 

By Erin Shea

BMW of North America is featuring the emotions of holiday homecomings in a new social video called “The Road Home” that shows a number of trips made in its vehicles and wishes consumers well this season.

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  1. Dior dives into French Riviera with escapist fragrance
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  4. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  5. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Pratesi continues retail push with new Boston boutique
  8. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
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