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Chanel rejuvenates Chance fragrance interest via consumer interaction

February 28, 2014

 

By Jen King

French atelier Chanel is asking its enthusiasts to make a move and explore its Chance fragrance collection with an interactive digital initiative that displays the maison’s playful side.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Dior, Rizzoli to release book on Lady Art project
  6. US luxury car market expected to double in next decade: BCG
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Fendi pays homage to artist with playful puppet fall campaign
  10. Audi propels Santa into the future with electric sleigh
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