News briefs
February 20, 2013
By Staff reports
Today in luxury marketing:
Gucci adapts strategy for changing China
Faced with a fast-changing landscape in China, Gucci is ditching the rapid expansion model of recent years for an “à la carte” approach to retail and merchandising, according to WWD.
{"ct":"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","iv":"055bd67e87dcff3b6adb695076ff53a2","s":"833bf21d4cd9b312"}
Share your thoughts. Click here