Luxury Web sites sacrifice functionality for aesthetics: executive

March 23, 2011

Luxury brands take pride in the visual elements of their Web sites, but most seem to care more about looks than if the site is actually functional.

Brands could also consider using tactics such as search engine optimization or social media to drive traffic to their Web sites. The use of social media, such as blogs, Twitter and Facebook pages, can also benefit a brand trying to attract consumers.

To read the entire article, please subscribe or

Email this
Print
Reprints
Download PDF

Share your thoughts. Click here

Luxury Web sites sacrifice functionality for aesthetics: executive

Nordstrom onboards new finance chief

Louis Vuitton announces second-edition Watch Prize shortlist

BMW to introduce carbon footprint tracking via mobile app

Nicole Kidman joins Clé de Peau Beauté as global brand ambassador

Ralph Lauren odes to Martha’s Vineyard in latest collection

Off the Cuff: A Q&A with Ponant’s Samuel Chamberlain

Genesis continues silver screen run with ‘Freakier Friday’ sponsorship

Dior charms shoppers with Lucky capsule at Harrods

Rosewood Hotels to open first property in French Alps

First half revenue falls short at LVMH