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Mercedes-Benz mocks advertising clichés in Berlin fashion week promo

January 20, 2015

Mercedes-Benz "A Fistful of Wolves" Mercedes-Benz's "A Fistful of Wolves"

 

By Sarah Jones

German automaker Mercedes-Benz is promoting its role as title sponsor of Berlin’s fashion week with a new episode of its “Fashion Creatives” series that pokes fun at fashion advertising tropes.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  5. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  6. Moncler returns to the slopes for Grenoble campaign
  7. Capri Holdings closes Versace divestiture
  8. Audi propels Santa into the future with electric sleigh
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Sephora introduces new concept for SEPHORiA 2026
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