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Mercedes hypes dealership pride with Facebook-backed charity campaign

September 6, 2011

Mercedes-Benz Community Stars

 

By Rachel Lamb

German automaker Mercedes-Benz is giving its U.S. dealerships a halo effect by allowing them to donate $25,000 to local, national or international charities with a Facebook competition.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Laura Burdese to succeed Bulgari CEO
  9. Dior builds five-story statement flagship in Beijing
  10. Exclusive Resorts purchases Inspirato for $59M
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