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Orient-Express unleashes $2M digitally-exclusive awareness campaign

September 21, 2011

A Journey Like No Other campaign

 

By Rachel Lamb

International hotel, river cruise and rail company Orient-Express is launching a digital awareness campaign called A Journey Like No Other starring a fictional affluent family and their journey around the world through a video series.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
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  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Dior, Rizzoli to release book on Lady Art project
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. Porsche cuts ribbon on esports facility in Cologne
  8. US remains world’s leading wealth market: Henley & Partners
  9. Lexus turns LX into full-service glam suite for experiential activation series
  10. Can luxury brands balance AI use with heritage and sustainability goals?
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