Luxury Daily
The authority in luxury news.
April 16, 2026
  1. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  2. Gucci revisits ‘The Art of Silk’
  3. First-quarter revenue at Kering drops 6pc
  4. Sustainability’s next act: From ethics to economics
  5. Burberry leans on poolside nostalgia for high summer 2026
  6. Luxury Daily is evolving.
  7. Inevitability of automation necessitates adaptation: GDR Creative Intelligence CEO
  8. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  9. Culture is luxury’s next competitive edge
  10. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Oscar de la Renta uses consumer inspiration for digital corkboard

February 17, 2012

 

By Rachel Lamb

Oscar de la Renta's The Board
U.S. label Oscar de la Renta has just launched The Board, an interactive Web site where consumers can upload images to inspire Mr. de la Renta and the team as they work on the Resort collection slated to show in May.

Consumers can upload anything they like onto the Board including vintage photographs, fabrics and color schemes. The Board allows Oscar de la Renta to interact with consumers and have them communicate with one another through social media functionality using Facebook, Twitter and Pinterest.

“The strategy behind The Board is simple: to allow the Oscar de la Renta fanbase the opportunity to share their inspirations directly with Oscar de la Renta himself,” said Jamey Berry, president of Futureman Digital, Chicago.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  2. Gucci revisits ‘The Art of Silk’
  3. First-quarter revenue at Kering drops 6pc
  4. Sustainability’s next act: From ethics to economics
  5. Burberry leans on poolside nostalgia for high summer 2026
  6. Luxury Daily is evolving.
  7. Inevitability of automation necessitates adaptation: GDR Creative Intelligence CEO
  8. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  9. Culture is luxury’s next competitive edge
  10. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
VIDEOS
More Videos

MORE IN Internet
Gucci drops see-now, buy-now Primavera edit
Coty partners with OpenAI
Estée Lauder Cos. taps Shopify for ecommerce overhaul
‘Gen Z is looking to reconnect with the world around them’: Pinterest
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program



RECENT ARTICLES
Gucci revisits ‘The Art of Silk’
First-quarter revenue at Kering drops 6pc
Luxury Daily is evolving.

Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
World Diamond Day celebrated in 50+ countries
The Langham Shanghai restaurant earns second Michelin star