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Prada shares digital art to draw eyes to collection

April 26, 2012

 

By Tricia Carr

Prada is creating a sense of mystery surrounding its latest campaign that features products from its spring/summer 2012 collections in digital drawings and animations that the Italian fashion label is sharing on a microsite and social media.

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  1. Trussardi’s creative director leaves family business
  2. Bentley opens three showrooms in North America
  3. Printemps unveils VIP shopping suite at Haussmann flagship
  4. LVMH averts luxury slowdown, revenues up 9pc in 2023
  5. Prada Group sees first quarter sales rise 16pc
  6. Dior selects new global ambassador
  7. Balenciaga goes circular with new resale service
  8. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
  9. RH appoints new co-chief merchandising, creative officer
  10. Chanel reports 4pc revenue drop in 2024
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