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Rolex signs Tiger Woods, former face of Tag Heuer, as brand ambassador

October 11, 2011

 

By Kayla Hutzler

Swiss watchmaker Rolex has signed on as its newest brand ambassador professional golfer Tiger Woods, who was dropped by fellow Swiss watchmaker Tag Heuer this past summer.

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  1. Dior dives into French Riviera with escapist fragrance
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  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Pratesi continues retail push with new Boston boutique
  8. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
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