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Rolex signs Tiger Woods, former face of Tag Heuer, as brand ambassador

October 11, 2011

 

By Kayla Hutzler

Swiss watchmaker Rolex has signed on as its newest brand ambassador professional golfer Tiger Woods, who was dropped by fellow Swiss watchmaker Tag Heuer this past summer.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
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  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam