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Saint Laurent sparks consumer curiosity with punk rock campaign

April 5, 2013

 

By Erin Shea

French fashion house Saint Laurent Paris is sparking consumer curiosity with rock music icons in its latest rebranding efforts to distance itself from its former identity as Yves Saint Laurent.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Diptyque plays with the surreal in holiday tale
  8. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Prada Group bucks slowdown with 18pc revenue boost
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Louis Vuitton introduces Visionary Journeys Seoul
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Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
Follow @LuxuryDaily for the latest in luxury news
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