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Internet

Burberry, Gucci, Zegna are online fashion show masterminds

January 20, 2011

Brands are using fashion shows to engage consumers

 

By Rachel Lamb

Prestige brands such as Burberry, Gucci, Hugo Boss, Armani and Ermenegildo Zegna are launching online fashion shows to drive sales, increase Web site traffic and engage consumers in a way like never before.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Kering Generation Award X Jewelry returns
  3. Diane von Furstenberg named Icon in The Time 100
  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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