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Waldorf sets dreamers to work for storytelling campaign

May 23, 2014

A photo of Olga Kurylenko from Waldorf Astoria's story campaign A photo of Olga Kurylenko from Waldorf Astoria's story campaign

 

By Joe McCarthy

Waldorf Astoria Hotels and Resorts is harvesting guest stories in the latest extension of its storytelling campaign by asking fans to describe what a dream experience at one of the brand's properties entails.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Dior dives into French Riviera with escapist fragrance
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. Hermès showcases the surreal for spring campaign
  5. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  6. Chanel unleashes ‘From Dream to Reality’
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  9. Pratesi continues retail push with new Boston boutique
  10. Luxury Women to Watch 2017
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