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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

April 5, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Veuve Clicquot debuts après-ski activations
  4. Dior, Rizzoli to release book on Lady Art project
  5. Dior dives into French Riviera with escapist fragrance
  6. Hermès showcases the surreal for spring campaign
  7. US luxury car market expected to double in next decade: BCG
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Fendi pays homage to artist with playful puppet fall campaign
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