Internet
April 5, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"83947abf499b96cb09e7086d3d2ce798","s":"8fe7ec5131bd2686"}
Share your thoughts. Click here