Internet
April 19, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"0f74ea9ace8fa3a30dbc2993ddda030f","s":"281fc4470dbbf71c"}
Share your thoughts. Click here