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Chanel, Barneys face flak for pushing brand envelope

October 25, 2012

 

By Tricia Carr

Luxury marketers often take creative liberty with campaigns to build the coveted buzz-factor among their target audience. However, two recent instances from Chanel and Barneys New York show that public perception could change the meaning of a campaign.

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  1. Louis Vuitton courts rapper Future as ‘Friend of the House’
  2. Longines announces latest Ambassador of Elegance
  3. Moncler returns to the slopes for Grenoble campaign
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Rosewood London opens ski-inspired winter terrace
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  7. Raffles, Christofle premiere exclusive dining experience
  8. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  9. Capri Holdings closes Versace divestiture
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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Rosewood London opens ski-inspired winter terrace
Louis Vuitton courts rapper Future as ‘Friend of the House’
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Moncler returns to the slopes for Grenoble campaign
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85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report



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What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections

Louis Vuitton courts rapper Future as ‘Friend of the House’
Raffles, Christofle premiere exclusive dining experience
Longines announces latest Ambassador of Elegance