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Chanel, Barneys face flak for pushing brand envelope

October 25, 2012

 

By Tricia Carr

Luxury marketers often take creative liberty with campaigns to build the coveted buzz-factor among their target audience. However, two recent instances from Chanel and Barneys New York show that public perception could change the meaning of a campaign.

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  1. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Audi propels Santa into the future with electric sleigh
  4. Harrods announces key leadership appointment
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Lamborghini heads to French Alps for women-led driving series
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Diptyque plays with the surreal in holiday tale
  9. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  10. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
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