Jewelry
Tag Heuer ushers in New York’s debut Formula E race as official timekeeper

Swiss watchmaker Tag Heuer is reaffirming its relationship with sporting events as a branding tool by sponsoring the first Formula E race sanctioned in New York.

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Real estate
Luxury Portfolio puts its most luxurious properties to a vote

In a reflection of its growing global presence, real estate firm Luxury Portfolio International is putting its most prestigious properties on the map through a partnership with television channel HGTV.

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Blog
Top 5 brand moments from last week

Consumer involvement was on marketers’ minds as they reinvented the recruitment process and opted for user-generated content over traditional casting.

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Strategy
Kering – Luxury Memo special report

French luxury goods conglomerate Kering is managing its large stable of brands and fashion houses with a keen eye toward sustainable practices and social good. The group, however, does not view sustainability as a sacrifice to be made, but rather a chief driver of innovation.

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News briefs
Sephora, fraud, Burberry, Sotheby’s, Fendi, Manolo Blahnik and St. Regis – Live news

Luxury Daily’s live news from June 23 – Sephora saw 6x the engagement with use of digital personalization features; High-end fashion more likely to see fraud on mobile: Riskified; Gianluca Flore lands at Burberry as president Americas; Sotheby’s Impressionist and Modern Art auction achieves $200.8M; Fendi, K-pop’s Taeyang co-design capsule; Manolo Blahnik, Rihanna team for last limited-edition capsule; St. Regis shakes up status quo of bubble tea.

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News briefs
Dior Homme, watches, Grenfell Tower victims and Louis Vuitton – News briefs

Today in luxury – Kris Van Assche reflects on 10 years at Dior Homme; Despite consumer demand, the luxury watch industry will have to shrink before it recovers; Mixed welcome for London fire victims at luxury complex; Louis Vuitton has a grand vision to sell $2K made in America handbags.

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Columns
Will 2018 be the year of conversational commerce?

One of the objectives behind conversational commerce is that customers need never know or care whether they are talking to a person or a machine. The need is answered regardless, and the sale is made.

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Travel and hospitality
St. Regis shakes up status quo of bubble tea

The St. Regis San Francisco has collaborated with Tealeaves to elevate bubble tea from popular beverage to five-star luxury.

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Apparel and accessories
Manolo Blahnik, Rihanna team for last limited-edition capsule

Footwear label Manolo Blahnik has released its third and final creative collaboration with singer Rihanna.

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Apparel and accessories
Fendi, K-pop’s Taeyang co-design capsule

Italian fashion house Fendi is building awareness among South Korean consumers by collaborating with a popular K-pop star.

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Arts and entertainment
Sotheby’s Impressionist and Modern Art auction achieves $200.8M

Auctioneer Sotheby’s June 2017 sale of Impressionist and Modern Art in London exceeded its sales total estimate by 11 percent.

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Gianluca Flore lands at Burberry as president Americas

British fashion house Burberry has named Gianluca Flore, formerly CEO of Kering’s Brioni, as president Americas.

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Apparel and accessories
High-end fashion more likely to see fraud on mobile: Riskified

High-end fashion brands are being too stringent when it comes to detecting fraudulent online orders and missing out on potential revenue, according to Riskified.

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Fragrance and personal care
Sephora saw 6x the engagement with use of digital personalization features

LVMH-owned beauty retailer Sephora is introducing a host of new features to its online store focused on personalizing the purchasing process for individual customers.

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Marketing
Heritage luxury brands need to prove relevancy to today’s consumer: Air Paris CEO

NEW YORK – New luxury brands have an advantage on more established players, as they are launching in today’s fragmented marketing environment rather than being forced to adapt.

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Strategy
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Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Strategy
Kering – Luxury Memo special report

French luxury goods conglomerate Kering is managing its large stable of brands and fashion houses with a keen eye toward sustainable practices and social good. The group, however, does not view sustainability as a sacrifice to be made, but rather a chief driver of innovation.

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Retail
Omnichannel can help alleviate pressure on luxury department stores: L2

Department stores are in a tough spot, continuing to struggle with attracting new customers in a world that is heavily slanted toward ecommerce.

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QUOTE OF THE DAY
Will 2018 be the year of conversational commerce?
By

One of the objectives behind conversational commerce is that customers need never know or care whether they are talking to a person or a machine. The need is answered regardless, and the sale is made.

Share on FacebookShare on LinkedInShare on Twitter
To reach luxury customers, talk to their influencers
By

Rather than buy ads that may never be seen, many marketers are reaching out to influencers — people who have built followings on Instagram, Facebook and Twitter. But how can brands find such influencers?

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Inviting opinion pieces on luxury marketing, retail and media
By

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Getting luxury travel retail right
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About 6 percent of luxury shopping now takes place at airports, up from 4 percent last year, and the global travel retail market is estimated to grow from $63.5 billion in 2014 to $85 billion by 2020.

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