Legal and privacy
Saint Laurent to pay damages, legal expenses after failed lawsuit

French fashion house Saint Laurent has lost a lawsuit brought up against fashion label Zadig & Voltaire.

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Jewelry
Boodles works with de Gournay for gilded butterfly wallpaper

British jeweler Boodles is exploring concepts of art, craft and beauty in a collaboration with a fellow family-owned brand.

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Arts and entertainment
LVMH shares its ethos to modernize, but respect Jardin d’Acclimatation’s grounds

French luxury conglomerate LVMH has renewed its Jardin d’Acclimatation concession with the city of Paris.

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Travel and hospitality
Four Seasons to bring landmark-status hotel to Montreal

Four Seasons Hotels & Resorts is entering North American’s most “European city.”

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Retail
Auctionata/Paddle8 melds shopping, entertainment via watch auction series

Online auction house Auctionata/Paddle8 has launched a live shopping program dedicated to collecting fine timepieces.

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Apparel and accessories
Leather goods market bound for $258.4B by 2020

Leather goods remain a lucrative product category with an upward trajectory that is expected to continue at compound annual growth rate of more than 4 percent through 2020, according to a report by Technavio.

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Marketing
The bar has been raised for digital experiences: Webby exec

NEW YORK – A Webby Awards executive at the Mobile Marketing Association’s SM2 Innovation Summit stressed the importance of standing out in the digital realm now that consumers, brands and small businesses alike all have access to the same content creation tools.

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Fragrance and personal care
Chanel shows opposite associations to tout complexity of N°5 L’Eau women

French atelier Chanel is investigating paradoxes in a mixed media push on Instagram as it works to introduce N°5 L’Eau.

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Advertising
Gucci welcomes Tom Hiddleston home for menswear campaign

Italian fashion label Gucci is balancing eccentricity with elegance in its cruise 2017 tailoring advertisements featuring actor Tom Hiddleston.

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Consumer electronics
Vivienne Tam tech partnership permeates the NYFW audience

NEW YORK – A Lenovo executive at the Mobile Marketing Association’s SM2 Innovation Summit demonstrated how the computer brand was able to infiltrate New York Fashion Week’s audience by partnering with a designer and fashion influencer.

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Media/publishing
Town & Country celebrates 170 years of good taste, heritage for October issue

Hearst’s Town & Country is ringing in 170 years in print alongside advertising partners such as Ralph Lauren, Cartier and Christian Dior.

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News briefs
Neiman Marcus, Kering, Bulgari and Audi – Live news

Luxury Daily’s live news from Sept. 26 – Neiman Marcus hires CMO from Fossil; Kering shares findings on economic impact, sustainability of python farming; Bulgari aims for next generation with teen accessories ambassador; Audi dukes it out to satirize presidential race.

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News briefs
LVMH, Neiman Marcus, millennials and Astley Clarke – News briefs

Today in luxury marketing – LVMH’s digital drive takes time despite Apple hire; Speculation grows about Baker’s chase for Neiman Marcus; How millennials are changing the luxury market; Dominic Jones resurfaces at Astley Clarke.

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Columns
How a mobile-first attitude generates quality leads

The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.

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Real estate
Realogy Franchise Group taps Starwood exec as president

Realogy Holdings Corp., the parent company of Sotheby’s International Realty and Coldwell Banker, has hired a hospitality veteran as its new president and chief operating officer of its franchise subsidiary.

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Apparel and accessories
Bulgari aims for next generation with teen accessories ambassador

Italian jeweler Bulgari is keeping it all in the family, selecting fragrance face Kate Moss’ younger sister as the ambassador of its latest accessories collection.

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Automotive
Audi dukes it out to satirize presidential race

Ahead of the first U.S. presidential debate on Sept. 26, Audi USA is adding to the political chatter with a satirical commercial.

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Apparel and accessories
Kering shares findings on economic impact, sustainability of python farming

Fashion group Kering and its research collaborators within the Python Conservation Partnership have found that wild harvesting and farming of pythons is ecologically sustainable and economically beneficial to local communities.

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QUOTE OF THE DAY
Where to invest in fashion technology?
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The intersection between fashion and technology is hot. But beyond high-end fashion brands becoming more comfortable with ecommerce and cautiously developing their social media, content and mobile strategies, technology is still used as something of a gimmick.

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Digital marketing can generate a lower cost-per-acquisition than offline advertising
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The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.

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How a mobile-first attitude generates quality leads
By

The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.

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Social media will never overtake PR
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Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.

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