News briefs
John Hardy, China, Moët and St. Regis – Live news

Luxury Daily’s live news from Dec. 1 – John Hardy transports New York shoppers to Bali with multi-sensory flagship design; China institutes additional 10pc tax on super luxury automobiles; Moët inspires women to reach potential via social nominations; St. Regis San Francisco sold to Qatari investment fund.

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News briefs
Luxury’s new name, Neiman Marcus, Hermès and Mercedes – News briefs

Today in luxury marketing – Luxury isn’t dead—it just has a new name; The man who brought Paris to Dallas; When the strap is as recognizable as the watch; Mercedes-Benz all but locks down US luxury sales win for 2016.

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Multichannel
Inviting nominations for the 2016 Luxury Daily Awards

Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.

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Columns
Why social media and user-generated content are set to dominate email and Web

What I have noticed in this golden age of data and marketing technology is that things are now resource-light, but the output you get is very much greater.

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Columns
What customers want from their mobile marketing experience

Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

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Columns
Most powerful luxury branding strategy? Customer-facing retail sales staff

Luxury brands are focused on high-tech smoke-and-mirrors to create even more dazzling and awe-inspiring impressions of their brands that flash up on the screen of consumers’ computers, tablets and mobile phones.

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Travel and hospitality
St. Regis San Francisco sold to Qatari investment fund

Marriott International, now merged with Starwood Hotels & Resorts Worldwide, has sold The St. Regis San Francisco hotel to Qatar Investment Authority.

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Food and beverage
Moët inspires women to reach potential via social nominations

LVMH-owned Champagne maker Moët & Chandon is empowering one woman to achieve her goals for 2017 and make a difference in the world.

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Jewelry
John Hardy transports New York shoppers to Bali with multi-sensory flagship design

Jeweler John Hardy has opened its first U.S. flagship store in New York’s SoHo neighborhood, taking another step in its transformation into a more omnichannel business.

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Automotive
China institutes additional 10pc tax on super luxury automobiles

China’s Finance Ministry is implementing a 10 percent import tax on the highest priced automobiles entering the country.

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Marketing
76pc of marketers prioritize social over other mediums for product debuts

Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.

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Luxury FirstLook
Announcing Luxury FirstLook 2017: Time for Luxury 2.0

Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.

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Jewelry
Swarovski runs video on Karlie Kloss’ Klossy channel for authentic push

Precision-cut crystal maker Swarovski is speaking to millennial consumers this holiday season with a digital experience with model and ambassadress Karlie Kloss.

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Apparel and accessories
Bottega Veneta makes music with merchandise to prompt holiday buys

Italian fashion house Bottega Veneta is amplifying the sounds of the season with help from some present ideas.

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Retail
Hodinkee pops up at Harrods in time for gifting

Online watch publication Hodinkee is bringing its editorial perspective to Harrods’ Fine Watch Room via a pop-up shop.

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Retail
Madison Avenue BID to spread holiday cheer, retail traffic in charitable shopping fair

The Madison Avenue Business Improvement District (BID) is touting the high street’s lure as the ideal destination for holiday gift seekers during the 30th annual Miracle on Madison event.

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News briefs
Calvin Klein, Ritz-Carlton, Ferrari and Gilt – Live news

Luxury Daily’s live news updates from Nov. 30 – Calvin Klein to stage co-ed runway show for Raf Simons’ debut; Ritz-Carlton Residences developer lights up Miami during Art Basel; Ferrari auctions off last LaFerrari to benefit earthquake victims; Gilt journeys further into bricks-and-mortar via shops at sea.

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News briefs
Prada, Art Basel, personal touches and BMW – News briefs

Today in luxury marketing – Patrizio Bertelli talks Prada and politics; Will fashion or art get top billing at Basel Miami?; Birthday at Burberry? Luxury brands add personal services; BMW launches Indonesian-made sedans in luxury push.

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More Stories
QUOTE OF THE DAY
Why social media and user-generated content are set to dominate email and Web
By

What I have noticed in this golden age of data and marketing technology is that things are now resource-light, but the output you get is very much greater.

Share on FacebookShare on LinkedInShare on Twitter
What customers want from their mobile marketing experience
By

Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

Share on FacebookShare on LinkedInShare on Twitter
Most powerful luxury branding strategy? Customer-facing retail sales staff
By

Luxury brands are focused on high-tech smoke-and-mirrors to create even more dazzling and awe-inspiring impressions of their brands that flash up on the screen of consumers’ computers, tablets and mobile phones.

Share on FacebookShare on LinkedInShare on Twitter
Top 4 mistakes that video marketers make
By

With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.

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