Jewelry
A. Lange & Söhne builds abstract framework to explore limited-edition design properties

Richemont-owned watchmaker A. Lange & Söhne is translating a design element into film to share its aesthetic with a broader online audience.

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Marketing
Key takeaways from Financial Times’ Business of Luxury Summit 2017

This year’s Financial Times Business of Luxury Summit May 14-16 traveled back to Europe to explore the material world of craftsmanship, manufacturer and new markets.

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Automotive
Porsche’s Liverpool pop-up shop lets customers experience brand lifestyle

German automaker Porsche has opened its own pop-up shop, or “pop-up experience,” in Liverpool to give customers a taste of owning a Porsche vehicle.

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Real estate
Douglas Elliman says “It’s Time for Elliman” in rebranding campaign

Luxury real estate agency Douglas Elliman is debuting a new cross-media promotional campaign to drive up interest in its brokerage business centered on the slogan: “It’s time for Elliman.”

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News briefs
Dior, St. Regis, Estée Lauder, London and Fendi – Live news

Luxury Daily’s live news from May 23 – LVMH files Dior offer with AMF; St. Regis responds to rise in Chinese tourism with Shanghai debut; Estée Lauder leadership restructuring names new La Mer general manager; London luxury goes on botanical safari; Fendi commissions sculpture to celebrate Roman heritage.

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News briefs
Buccellati, MyTheresa, beauty brands and China – News briefs

Today in luxury marketing – Armed jewel thieves stage daring heist on chic Paris store; New Mytheresa.com logistics center more than doubles capacity; Rebooting your mother’s beauty brands; Drivers take a back seat for China luxury carmakers.

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Columns
Luxury brands best placed to take advantage of sustainable practices

Luxury brands are leading the way in sustainable practices, but the bar is set low. They will need to adapt if they are to avoid rising costs that will inevitably accrue from increasingly scarce resources and unsafe production methods.

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Apparel and accessories
Fendi commissions sculpture to celebrate Roman heritage

Italian fashion label Fendi is giving back to its hometown of Rome through art.

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Retail
London luxury goes on botanical safari

Giorgio Armani and Smythson are among the retailers showcasing their green thumb in honor of the Royal Horticultural Society’s Chelsea Flower Show.

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Travel and hospitality
St. Regis responds to rise in Chinese tourism with Shanghai debut

Marriott International’s St. Regis Hotels & Resorts has opened its ninth property in greater China.

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Fragrance and personal care
Estée Lauder leadership restructuring names new La Mer general manager

Estée Lauder Companies has tapped internal hire Justin Boxford as skincare label La Mer’s new senior vice president, global general manager.

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Apparel and accessories
LVMH files Dior offer with AMF

Luxury conglomerate Moët Hennessy Louis Vuitton has filed a public offer for Christian Dior as part of its takeover of the brand.

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Retail
Increasing nationalism to drive more domestic M&A activity in 2017

Factors such as slowed growth and accessible capital that contributed to strong gains in merger and acquisition activity during 2016 are set to continue to propel increases in deals this year, according to a new report from A.T. Kearney.

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Media/publishing
Subscribe now: $12 for 12 weeks

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Apparel and accessories
Chanel checks into the Ritz to tease Tokyo show reprise

French fashion label Chanel is creating a bridge between Paris and Tokyo with help from a Japanese actress.

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Apparel and accessories
Gucci looks to Mr Porter to bring color to special collection

Italian fashion house Gucci is collaborating with online retailer Mr Porter for an exclusive capsule collection with an emphasis on vibrant color.

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Jewelry
Chopard continues sustainability journey 20 years into Cannes sponsorship

Swiss jeweler Chopard is celebrating 20 years as the official sponsor of the Cannes Film Festival May 17-28 in Cannes, France.

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Fragrance and personal care
Lancôme’s mobile page solution sees the small screen surpass desktop

Beauty marketer Lancôme has been able to garner a 17 percent increase in conversions on the mobile Web, thanks to an accelerated mobile page program.

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QUOTE OF THE DAY
Luxury brands best placed to take advantage of sustainable practices
By

Luxury brands are leading the way in sustainable practices, but the bar is set low. They will need to adapt if they are to avoid rising costs that will inevitably accrue from increasingly scarce resources and unsafe production methods.

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Inviting opinion pieces on luxury marketing, retail and media
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Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Avoiding legal issues when using a person’s image for commercial purposes
By

Earlier this year, a California woman sued Chipotle for $2.2 billion based on the burrito chain’s unauthorized use of her photograph in its promotional materials.

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Luxury loyalty programs for today’s social mobile consumers
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According to research by Unity marketing, more than three-quarters of all luxury consumers are members of at least one loyalty program. So these programs clearly have a powerful appeal to affluent shoppers. Yet the vast majority of loyalty programs today are spend-and-get.

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