News briefs
Swiss watches, Longchamp, cognac and Fortnum & Mason – Live news

Luxury Daily’s live news from Feb. 21 – Swiss watch exports down 6.2pc in January; Longchamp, Marchon team for branded eyewear debut; Cognac’s “big four” responsible for 90pc of retail value: IWSR; Fortnum & Mason handpicks teas for monthly mailer.

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News briefs
Chanel, BMW, 1OAK and Nigeria – News briefs

Today in luxury marketing – Chanel plots Year of Gabrielle; BMW, Mobileye in deal to collect map data for self-driving cars; Secrets of success from 1OAK, the $250M nightclub; Nigeria: Africa gets ready for its first luxury ecommerce platform.

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Q&A
Contextualized and individualized shopper experience key to mobile campaigns

As technology and data get smarter, so will your perpetually connected consumers. They will expect better messaging, more relevant notifications and shopping experiences that are convenient for them.

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Columns
How artificial intelligence will transform marketing

Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.

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Retail
Fortnum & Mason handpicks teas for monthly mailer

British department store Fortnum & Mason is sharing its 300-year-old-enthusiasm for tea with a new subscription service.

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Food and beverage
Cognac’s “big four” responsible for 90pc of retail value: IWSR

The global cognac market is expected to see strong continual growth in the coming years, driven by increased consumption in the China, the United States and the United Kingdom, according to a report by IWSR.

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Jewelry
Tiffany works to improve performance via fresh board member perspectives

U.S. jeweler Tiffany & Co. has announced the appointment of three new independent directors to its board of directors, increasing the headcount from 10 to 13 members.

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Apparel and accessories
Longchamp, Marchon team for branded eyewear debut

French apparel and accessories maker Longchamp has inked an eyewear agreement with U.S. manufacturer Marchon.

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Jewelry
Swiss watch exports down 6.2pc in January

The Federation of the Swiss Watch Industry saw exports continue to decline to start the new year.

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Luxury Memo
Luxury arts patronage must lean on codes of authenticity to be well-received

Wealthy individuals’ patronage of the arts has led luxury houses to support artists, writers, musicians and filmmakers through branded platforms as a method to further connect with the sentiment of their core consumers.

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Media/publishing
Luxury Daily transitions Feb. 27 to paid-subscription model

As part of Luxury Daily’s evolution to a paid-subscription model starting Feb. 27, we ask for your support to an institution designed to be your eyes and ears in a fast-evolving luxury business.

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Marketing
Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3

Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.

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Media/publishing
British Vogue appeals to shrinking attention spans with chatbot news

British Vogue is exhibiting the pervasiveness of chatbots on Facebook Messenger, as it launches its Messenger bot to personalize fashion news for fans.

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Retail
Nordstrom spotlights up-and-coming talent in incubator program

Department store chain Nordstrom is launching a dedicated retail space for emerging design, giving young labels exposure in a scalable format.

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Apparel and accessories
Sundar updates fashion’s antiquated, offline supply chain using data-driven insights

Online discovery and sourcing platform Sundar is working to connect creative professionals with quality materials and qualified vendors in an increasingly fast-paced apparel and accessories industry where consumers demand near-immediate gratification.

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Travel and hospitality
Quintessentially Lifestyle super yacht to anchor at world’s finest events, locations

Luxury concierge service provider Quintessentially Lifestyle is setting sail on its own floating members’ club, the Quintessentially One super yacht.

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Automotive
Ferrari’s brand power remains strong as it commercially expands: Brand Finance

Italian automaker Ferrari is one of the few luxury brands to have increased production, and therefore revenue, without sacrificing its exclusivity, according to Brand Finance.

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Blog
Top 5 brand moments from last week

Valentine’s Day and Hollywood were two major themes seen from luxury brands, with cupid’s holiday landing as red carpet season heats up.

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QUOTE OF THE DAY
How artificial intelligence will transform marketing
By

Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.

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How brands can maximize conversion from mobile search
By

Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion-worth of transactions by the end of the decade.

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Top 3 technologies revolutionizing ecommerce
By

Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.

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How emerging luxury brands can go-it-alone internationally
By

Up-and-coming luxury brands may feel the pressure to be snapped up by conglomerates to succeed overseas. But there is another way to expand.

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