Columns
The expanded power of context: M.A.D.E.

By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.

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Fragrance and personal care
Burberry sees “authentic British attitude” in Iris Law

British fashion house Burberry has selected up-and-coming model Iris Law as the new face of Burberry Beauty.

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Apparel and accessories
Luxottica, Essilor’s $49B merger naturally complementary for sector growth

Eyewear manufacturers Luxottica Group and Essilor will become one entity following a 46 billion euro, or $49 billion, merger agreement.

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Automotive
Trump pressures BMW with 35pc export tax for Mexican-built models

German automaker BMW may have to pay a 35 percent border tax on vehicles exported from a Mexican manufacturing plant to the United States.

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Jewelry
Tiffany brings Reed Krakoff on full-time after Francesca Amfitheatrof steps down

U.S. jeweler Tiffany & Co. has created a new position for brand collaborator Reed Krakoff, naming the designer chief artistic officer.

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Apparel and accessories
EBay gives legitimacy to secondhand luxury with new program

Online auctioneer and marketplace eBay is easing consumers’ worries when buying luxury goods through its platform with an upcoming authentication program.

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Luxury FirstLook
Registration closing soon: Luxury FirstLook 2017: Time for Luxury 2.0

Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.

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Apparel and accessories
Will PETA’s LVMH boardroom presence curb use of exotic skins?

In opposition to its use of exotic leathers, the People for the Ethical Treatment of Animals has purchased stock in French luxury conglomerate Moët Hennessy Louis Vuitton.

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Apparel and accessories
Bottega Veneta supports Shanghai photography institution with year-long sponsorship

Italian fashion house Bottega Veneta is putting a lens on its art appreciation through an alliance with the Shanghai Center of Photography.

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Travel and hospitality
Golden Week’s bookings increase reconfirms Chinese interest in European travel

Despite concerns of terrorist attacks, Chinese travelers are booking European trips to celebrate the Year of the Rooster, according to a report by ForwardKeys.

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Marketing
Instagram accounts for 92pc of brand social interactions: report

Instagram remains one of the most fertile grounds for brand engagement, but navigating algorithmic changes in its news feed will be one of their primary challenges in the new year, according to a new report from L2.

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Food and beverage
The Dalmore celebrates master distiller with special whisky

Scottish distillery The Dalmore is releasing a special 50-year old whisky to celebrate an anniversary of the same age for its master distiller, along with a video to show consumers how it was done.

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Blog
Top 5 brand moments from last week

As the new year is still fresh, brands focused on reinvention, from rethinking the advertising campaign to a revamped look.

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Marketing
Report available: Luxury Daily’s State of Luxury 2017: The Insider View

Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.

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News briefs
Carolina Herrera, Balmain, Bonhams and LVMH – Live news

Luxury Daily’s live news from Jan. 13 – Francois Kress reportedly leaving Carolina Herrera; Bonhams takes on Parkinson’s through art project; Lanvin unveils new direction with first Bouchra Jarrar campaign; LVMH opens fourth edition of $319K prize.

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News briefs
Lanvin, Bang & Olufsen, wellness and Tesla – News briefs

Today in luxury marketing – Staff at French fashion house Lanvin fear job cuts as sales slump: sources; Bang & Olufsen says accessories will one day overtake luxury TV sales; “Wellness’” is changing the face of luxury, says AccorHotels; Tesla unveils pricing structure for supercharging stations.

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Columns
7 tips for mcommerce email success

Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.

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Apparel and accessories
Lanvin unveils new direction with first Bouchra Jarrar campaign

French fashion house Lanvin is letting the designs in its spring/summer 2017 collection speak for themselves in a minimalist ad campaign.

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QUOTE OF THE DAY
The expanded power of context: M.A.D.E.
By

By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.

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7 tips for mcommerce email success
By

Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.

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Mobile loyalty programs are the new modern currency
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With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.

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6 trends from CES 2017 for marketers
By

The devices in the next decade will be intelligent versus smart. They will be run by artificial intelligence and increasing processing power, and provide a level of functionality not possible to imagine a decade ago.

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More Columns