News briefs

Day’s wrap: Breguet, Four Seasons, Tamara Mellon, Neiman Marcus, Lalique and Mr Porter

Luxury Daily’s live news from Oct. 20 – Breguet fetes 10 years in Ginza with numbered series; Four Seasons tailors hospitality service for Mecca visitors, pilgrims; Tamara Mellon will not design pink shoes for Breast Cancer Awareness; Neiman Marcus, Indie Beauty Expo curate indie favorites for ecommerce shop; Lalique, Patrón share design sensibility for $7.5K decanter; Mr Porter to launch menswear brand Mr P.

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Mr Porter to launch menswear brand Mr P

In November, menswear retailer Mr Porter will begin selling its own in-house fashion label.

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Strategy
Patronage of the arts – Luxury Memo special report

Wealthy individuals’ historical arts patronage has led luxury houses to support artists through a variety of methods to further connect with the sentiment of core consumers.

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Multichannel
Top 10 multichannel efforts of Q3

Due to the availability of numerous platforms and consumers’ increased desire for experiential marketing, multichannel concepts reign as go-to methods to engage potential luxury buyers.

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Retail
Harrods’ VR experience brings customers to the Seven Wonders of the World

London department store Harrods is promoting its globetrotting He Who Travels menswear effort with a virtual reality twist on the standard campaign film.

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Retail
Only 51pc of brands give mobile tools to in-store sales associates: NewStore

Physical retailers differentiate themselves from online counterparts through lower price points, a wider assortment of goods and unqiue experiences, but as ecommerce is priced to match and product selections expand, bricks-and-mortar sellers are defined only by experience.

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Retail
Selfridges beats the holiday competition via October opening

British department store Selfridges is getting a head start on its Christmas celebration with the unveiling of window displays, but its new strategy will keep the display from getting stale.

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Marketing
Unified cross-platform strategy, consumer control enhances ad recall

NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.

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Travel and hospitality
Luxury travel is popular with more than just affluents: report

Findings from the L.E.K. Consulting Survey show that luxury travel is becoming more popular than ever, with mass consumers adding luxury elements to their trips in an ongoing search for unique experiences.

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Fragrance and personal care
Violette – Woman to Watch 2018

“I am who I am. I like to feel powerful and beautiful.”

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News briefs
Vogue, Barneys, Swiss watches, Stella McCartney, Perfect Corp. and Four Seasons – Live news

Luxury Daily’s live news from Oct. 19 – Vogue, Vice develop content partnership to attract advertisers; Barneys taps collegiate photographer for digital look book; September Swiss watch exports point to continued recovery; Stella McCartney highlights fashions in Piccadilly Circus billboard; Perfect Corp adds investment to further AI, AR innovations; Chat can let brands solve customers’ problems organically and pain-free.

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News briefs
Moncler, LVMH, luxury lifestyle and Tesla – News briefs

Today in luxury – Moncler opens its largest flagship in the world; LVMH aims to build cognac stocks, starting with more vineyards; How developers sell the promise of a luxury lifestyle; Tesla to raise pay by 30pc at German division-works council.

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Columns
Inviting opinion pieces on luxury marketing, retail and media

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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News briefs
Day’s wrap: Vogue, Barneys, Swiss watches, Stella McCartney, Perfect Corp. and Four Seasons

Luxury Daily’s live news from Oct. 19 – Vogue, Vice develop content partnership to attract advertisers; Barneys taps collegiate photographer for digital look book; September Swiss watch exports point to continued recovery; Stella McCartney highlights fashions in Piccadilly Circus billboard; Perfect Corp adds investment to further AI, AR innovations; Chat can let brands solve customers’ problems organically and pain-free.

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Apparel and accessories
Stella McCartney highlights fashions in Piccadilly Circus billboard

British fashion label Stella McCartney is making its first mainstream out-of-home appearance in London’s Piccadilly Circus.

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Fragrance and personal care
Perfect Corp adds investment to further AI, AR innovations

Beauty app developer Perfect Corp. has competed a $25 million Series A funding round, which it says will help it further makeover the cosmetic shopping experience.

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Retail
Barneys taps collegiate photographer for digital look book

Department store chain Barneys New York is giving a student photographer real-world fashion shoot experience through a new competition.

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Jewelry
September Swiss watch exports point to continued recovery

For the sixth month in 2017, Swiss watch exports were up in September, growing 3.7 percent over the figures from 2016.

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Media/publishing
Vogue, Vice develop content partnership to attract advertisers

Condé Nast’s Vogue magazine is joining editorial forces with Vice to document the forces shaping culture today.

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Luxury Memo special report
Patronage of the arts – Luxury Memo special report

Wealthy individuals’ historical arts patronage has led luxury houses to support artists through a variety of methods to further connect with the sentiment of core consumers.

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QUOTE OF THE DAY
Inviting opinion pieces on luxury marketing, retail and media
By

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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What makes the Indian luxury consumer tick?
By

India’s growing luxury consumer base has the money to splurge, but wants a clear and real value proposition from luxury brands.

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What luxury brands look for in their managers
By

The truth is that luxury can only work if the products are unexpected and unplanned. Creation goes beyond a system or habits and the organization of a luxury house has to allow for this. This is where the manager comes in.

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The Yves Saint Laurent Museums: A portrait of the couturier as an artist
By

To put an article of clothing in the same category as a painting or a sculpture, fashion houses must to be the subject of museum exhibits. If we look at semantics, the word “couturier” or “dressmaker” has disappeared. The new terminology is “artistic director.”

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