Columns
Chat bots: Turning SMS into a next-gen engagement platform

Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.

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Columns
Why behavior matters more than thought leadership

You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?

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Apparel and accessories
La Perla appoints Julia Haart creative director

Italian lingerie brand La Perla has named Julia Haart its new creative director as it prepares to launch a new ready-to-wear collection.

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Apparel and accessories
Ivanka Trump denies claims of Aquazzura suit

Ivanka Trump is looking to have a lawsuit brought against her company by luxury shoemaker Aquazzura dismissed.

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Home furnishings
Hansgrohe aims for 1B euro in sales as it hits milestone

Shower and bathroom fixture maker Hansgrohe is celebrating its 115th anniversary by laying out growth goals.

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Travel and hospitality
Bloomingdale’s, Lotte New York Palace team to prep kids in need for the classroom

Department store chain Bloomingdale’s is heading back to school with hotel Lotte New York Palace with a room package that gives back.

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Columns
Lifestyle benefit beginning to outweigh traditional luxury stories

Millennials are the future consumers of all brands, now commanding an estimated $1.3 trillion in annual consumer spending. As brands target the largest generation of all time, the luxury industry still lags behind.

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Apparel and accessories
Hugo Boss morphs office space into dance floor in energetic fall effort

German apparel and accessories label Hugo Boss is showing off its menswear moves in a vibrant film.

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Webinars
Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Home furnishings
Gaggenau delves into craftsmanship, history with multichannel culinary project

German appliance maker Gaggenau is inviting consumers to explore its 333-year heritage through a multi-sensory experience.

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Retail
Gilt’s in-store debut gets positive response following full-bodied introduction

BOSTON – Executives from Hudson’s Bay Company at eTail East 2016 last week walked through the company’s distinct process for implementing change to consumers and detailed how it brought Gilt’s mobile presence into the bricks-and-mortar space.

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Automotive
Mass automakers present greater competition for luxury brands as consumer sentiment rises

Luxury automakers have typically dominated the top spots in customer satisfaction rankings, but mass-market brands are catching up.

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Research
Join our 1st annual State of the Luxury Industry survey and receive exec summary

To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.

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News briefs
Thomas Pink, Mikimoto, Swiss watches and Nordstrom – Live news

Luxury Daily’s live news from Aug. 23 – Thomas Pink dresses men for life’s journeys in fall/winter 2016 campaign; Mikimoto exudes pearls’ duplicity in Modern Mansion setting; July brings no relief for struggling Swiss watch sector; Nordstrom builds out shop-in-shop Space to give designer fashions visibility.

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News briefs
Paris, Saint Laurent, Daimler and Robert De Niro – News briefs

Today in luxury marketing – Paris stands to lose $1.5B in tourism this year; What happened to Saint Laurent’s LA-based team after Hedi Slimane left?; Daimler fights $45M compensation claim from supplier in VW dispute; De Niro’s new luxury London venture.

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Retail
Nordstrom builds out shop-in-shop Space to give designer fashions visibility

U.S. department store chain Nordstrom is expanding its Space shop-in-shop concept to three new markets due to its first-year success.

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Jewelry
July brings no relief for struggling Swiss watch sector

The Federation of the Swiss Watch Industry saw no improvement in fine watch sales for the month of July.

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Jewelry
Mikimoto exudes pearls’ duplicity in Modern Mansion setting

Japanese jeweler Mikimoto is highlighting the modern woman and the versatility of pearls for its new campaign effort.

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More Stories
QUOTE OF THE DAY
Chat bots: Turning SMS into a next-gen engagement platform
By

Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.

Share on FacebookShare on LinkedInShare on Twitter
Why behavior matters more than thought leadership
By

You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?

Share on FacebookShare on LinkedInShare on Twitter
Lifestyle benefit beginning to outweigh traditional luxury stories
By

Millennials are the future consumers of all brands, now commanding an estimated $1.3 trillion in annual consumer spending. As brands target the largest generation of all time, the luxury industry still lags behind.

Share on FacebookShare on LinkedInShare on Twitter
Understanding mobile advertising trends: Smartphone vs. tablets
By

As the digital advertising marketplace continues to develop, mobile display advertising continues to outperform desktop. But within this digital platform, different consumer behavior and trends are evolving with regard to mobile and tablet.

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More Columns