Research
December 11, 2014
Gucci cruise 2015 ad campaign image
By Sarah Jones
Luxury brands are becoming increasingly active in digital media, and consumers are finally catching up with them, engaging with content and sharing it with their own networks, according to a new report by PM Digital.
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cMMzmsotzSxI1O3\/rPlhbz+vogRZeHJKArtOf\/LVxKwaMD6fbpm3NelRqWQSy3OLD+\/nigB867SYQO3UUFgaLQ5yba865Gl\/cfOIuiaFGrTwwnlBPaxYnlvrzkkCF+QkbUM2VnMy\/juijHVgMGDqz+B3cH4qJXNF41XlY26cG7A12hYU9NINJ65o3wp1JmjHGfswqcVzdRoGVALgwWQ2d9XyIQ6pyEPHjzHi2jzJBMjm31FCDWMdyqqwgpY2EkTPhLdOYPVTAFLOr33y6NohrPpnivWtjj2h8mv+\/9Eb5s7+iY1r\/lyK1aZJ54Sw98pGmobYbW4Gx+bUAjxQ9z8WL5az5cUOX1wNOtOFzU03Z1GXKxxg4oDI55GImZSMnUQcTlsnv72W4\/abKVIAiFgjE9jf9nDFTk2ROUNpMyb6gkKEiqkxK7wp+dGtDNcrcapdj8LNBZ1YL7iS0cJcLJY1uCfYoRB5neF1IRt7gE59I4PD7jaCAIxvBZcGHy0eLC5R0nacMTI4sjepZC8urt6d9rvuB2rtNOsK+pUe35+7lyHeqfIrELbPCKtpmMzNV0Xc843bny3u960oG\/Nmu+DF33OVzMvkrSAsSUISFB8dQYZ9JN5QzYsYBSUJiAXZ+flVTVLSXeB1b2DJg6ZMuz3KIVhkAUdnNdKvlOhfcK0emsOnYBQz0Npb8iCK+xslvAkeiBpHdailRTIKngHtpkiC9xQuzc7qOFknnRbMmc9iIvdWnCbsbXqPoNlYBM+767mkyL3vJ6yy3hxNjEKBlZMg2ePDcmXeRpZh2mU\/1\/+KfD5jzObwisYYyZ52piOZtIoSP8bZt7ZSJuZDDGkUINa4dSf2GY7hIZ3Ho\/lrY60pmmgbRB84JHr1Dm1CztNFhGHPzKwsW0nwenmHFSXU6E5lT77aeijJIbSO9lM7p6DgOBxE+iDQKoceViT2HKqvUHC9BgZgQNDTKujv\/iGe4lj\/YfNvKR6M7nvRvX7w+puGPlzTjymGdE8mdc9g\/8dnH8IKnKK4CoiEI8InmUI2TY2Fb\/nLlnkQI1Zg6d7C1AOQQLESUcrbKbKhWwuUrrpRGc7RFcWt4AjeU0KsdDcGrxqstJvAl\/VpDMDIMB+SefHdEhn+t+a1Qv9qh9Dz3LviG8etQ6hbYBNP6k3ENw7nP3u2i3dDDfw4B9pog1I2KjpIzFJAFWiz0yiMjqunVwwOddvVXcCtxQdvJ1daONJoFC4zrgTrr+UGc5HcEdY4wp9Ej3hf2izQP7e8mHZJuKsik6wEDo70twq1XvrLHx+Dx97sfOHoVv6A0MZIeYxsyzyVW\/k4CX0iyAyccfti7hlac482FSKuG5Uj4r5q3TyDuaPB25bIjU3+Nz921KaT4ElTIke18u+bI3feqIdwQaqxfS7LXl2wCnCPdkjICIkraE4ntrR88yrKZk\/qFz1xBuwIgdGkGztCpJ0s0NhCwXdMLEzDNzuevoPmdKrPdPkpOF+aqQMVoKAL+q7Cl4zEq8eUw3BIPJlyPuiUNu6EXO9bFsATaWzbN4jDYtKKUORO\/kq\/k+cNDeJO9ITJADfXFAejbsf0isronQRu+GyEZDWTr8cT4HCK0TqV2S4SMiGvKL5NGAyJlCPvZKCqb7ktVNX+0onfy8u+LvWjGZuMwugqePYFe0WeGVOMByFvWp9oOeT0Oeu7rPqjTX09KjsT+6dT7xNTbu1LbcUAvlOZ0MHfShT8ztYjK8lCxoNO5zilHtsv2TrgN\/G65ZzcOWYuMZuLLPwLbiLCzj1f16iJIlflSZ\/WHiiTZ6DzENyTV9p\/MR5LH4zpbhA8bV1\/7cdh6Qr3sbpxZjzC\/RwBA0iHf4jX4B0bIal7uAcHwADfpnjdCpssbRix5NLFvEdT30RUP5VLaRO5BaxDJcgUp7Rj1h98Weri7vb+Mc0uejtKHWf3vEbfzkAIWyQMO4x2Q9SPXtVaFiQeWTr4cO6fwZEJBUXIo+57eIulXQHIo0y8pmSFH2yaiZuDdXcFIRA5joMEenm6b7Pz\/qGgwMTm27YJ7S0aGZ5zAVPCjOc\/qwPpvfkFt3oyZbwnnWkuNdceKdxd7jnaz0TdbIQSuocmc5vfRyFROqZOpVsPnVQ2xFHL\/p3DGlEmgV3Yn5UFjdooafRhTCmw8yfpu5CvGBMPCr3XOnpGeaaX+nS3ZMsT9azyGt8yimCMhDkUFzD2anvJ+4Kb5g7jK1Te1uxwbh9cjJWZVEjZtRf3pJSr\/g6Rq7E6kYs16UW6HUwYoeicKDqGiYxaK8sbJV9Tc\/pDQEvNDFwnVvaadoiYdUXW7dLxT0mSMTkS+SFghZg1z0NdKEYKrcAA85fiLsToUxmRKo9GUDb8ZgVYr+CEjM+rhGI5tzWSqqth3q5ZVJcM82JHhr7CMlbefk+5Vs\/B7qgNttE\/fDnUQt+VkYxhkr+9xtq6fWoKP4cOII3C5axixkcxNUs5n5madXyBvx0oZVfG0NkJI6\/isL02yXWR4bEoNXDpCajw9HMPTwaJaWL\/FK23OdtvJN8eCmhoQ3\/pkWyigSc2\/alVshcmgsInI2OMsV1ppUQpKLFokarOx3An4zrco6WbtnQryADBv0ZI1Wbz+KU1e9xSmCIMOQVukzKIqUwDXNDRufby3ETR1weI2KTWQ4BWB8QhQq+t\/nNI1cMypVDGWyMws+Hywsaxp4wTNyogD3DTE\/vho2pjGFOzI6qorFM71XVJblpNyf8\/FMLMTDrTmYNBPVOCKF5Odi8tCP1LKMkVgtc0s9LBOYoutlJWRpQctOMAVS4O\/l1kQ6IO5fL0bMMo+m85K1grllrNzb0aPmF81cPqFwwoqQx8U4EVcWdCCaMQ8R4laAso1qbtRLLbeI1pktymrRaaMifxzSxcSK74d59HbSWeF2Ito4lB1j\/rlgEmYipljElvEA0i3snum1O8TGBaZNy3v4ugSsRER7\/VtofzWJV04u3aRRmGT5lQNcKE7uLMRM5rNeZbWMiS6ahwcVH9KIp7BjTRJs9mbJsi5X1Wq\/3vE7HgXKEsHqhkcu2pxbLmbVwp6fYK8GOqAC0oTGYqRYp4g0q5anpFeg0k+i+66WMbI7kLd9TwmQE\/8qSzF7qPEpIIgdZ6l4357UtEA\/l8\/7QInQPo3cVcNW2aedCI8OJ8ZjEzIza353tKddxsfhLQH5P4FR8gh4Q48\/Ze5FOLqTCTNkpCRg6JesynrM3smrNZmBWWyqTs4466cNI+AmCmLoRL1MYaWJSuzNqnmWWbsTk+v0+ucFNGMhVYwDnWISugNeBs4TmasRpSz96J47Yu82wwxvse2dpn4YHCjneNQ5HXcQA6UkCLgzvqaUrkNejX9Rw\/d5c\/YAAL5GAdBwd2RiKBp1I9z7266EvJwzflJbrI6aRdKxULKTNy\/NhZNm5TpY7sgjst7U4DmkwsxjPHjyGTzFSE30UHRj3ZeFEEL68f\/BqzT4eDrLMYLErxY2SDzOOFZKHakZku07N+cVFaAJwVCa7RiRVdqgurpNYuNHHP4MoF5k2mIlkWgVu6j3no\/tjFv\/CcQX0ZjN46fq5m46aMUnYmP6P\/knQ8G3bfHlTsRXJeYi\/xiEgBYTxoylrBwkWId9izubaoML7EZwU\/2V0SbomwjiwazuQwdaPezwpsuQ9OaOWYRTN5TWmZOkSd5e10rNzEjKsDiokOU1ZBydzPlTyM9mnT0mZmUqRSPm8Zk0qDBQxLPwGdgcZM8Ri4QzvL3G8MokqOEKDufzSNknsVZQHxNxcHpJ3ClFG8rw+PHg1WmaJCbh+pJ5RwI7q9smVIqbBW7t4Df6Qd1zzZYU5hygNYYB5tGeIb73ZgxjCvQY6OzG7cOgyBrjko+SDSAgItIdukC7O\/4y\/Nzc9R+cUKmDtOgLfda8nQtnheKRvH+Y92ILK1\/umww\/TlgS764Cw+uNyI+yCj2FlyEy6FvB04fy\/3Tt45sXkP6Glk2hNE5WddnutR8XljSKpqGlXqrux5DsxbbBBmeFiVYO3bPaN\/5EE80i4aUKCq1bbGDipxneDueMuUtoS3MBVZn8QGJj7l0PlnvbWHVN3876CmAUSjbuKeF6s1VIYJYnyqkJhfkjFhnbSA0S1LSU+WORYvkjHxuDx7h2UU\/tS4x7VoGDbw1SQaEKuK8M9dtsTkIyQ+K\/Wnio3WN\/aqWVXjNqjfQmxZKBuUq4DLL4+qqa6wUwClYG2\/vzHwKyFoFiFxW88h7ub7YBryGQBhRMKU4CmiKmQazvdW++v28be4vli9BbBvKJFIeKUiUO+T7LIP9WiicI3lENAOTYEFrpZsVHeW2UBs8wTuxPbGE8Y35R06READ1mn9KxIxJU9q5V08i3421FTknyABRSY\/1rUL35wPsVk3y+vl7U\/Q9985cMF2SOUF1pZqEMxPdFYU+2k6y6byXaqoG7OC5ZY1qy4esf3JCzCWWRKGhBA84t8n7KI8fEYhChjPF1j0ZXXTQjzZQvo7UUuZYsmaEae+0p2ZSsBm8CiWpzF5YadHcxReucuAM7qXpx0EJEI3W+4nHJgB5EH4bc0\/9aLRXQvW3U61ngzlI7WLo0oZjBurASZLR8ci\/7RUVU\/h3iOGxiniZqxmQY647jBW18ga1SRUUeUIz8qkUcIt6q2GxQ4Ox642Qt\/4cIEAth4EBOvu0wdTn8wdedka2BuYTwc1dc57L406hdU4ncS8J99OrKdbP7mfPRkwlGwgl84lvymnhyCPqWeceIY+LfU0zGfZqokwz9KQJwgjcK44QpdcItiESL07amNmuFlN2+EHEqzG2DfVwM\/98enI8WXORctkFedPR0dBXAGWpSoGbmOZJDBtLClZsZ5fnk3\/HlhU8cG18iR27c4y7K60CMaHmrcRmdCDYdSnuwk1zoFdMdKTC4cQE1YA2be+bGvgabeyfcSlNsxTKEKnqPJxLMRd+CgWddrEIlpt6NmRcIlY9zb1CeV5QS2ksH5iXeonSN8qOF6Z\/4Og0umQzojGIdqSwQxaWt4CslH+nRITLr+kXIom6girmiSlCphatnQDvA0s\/Io0K8+3Fu4SS60J8Mf43SrTNSanA\/seN78WQSpXnwjN9Srg17\/EvlnbUYoIct4b8oCRFYOmoUnaZXg2qi42FVfMzoZRHxEcqQG5rS6ztBj7SJ3n8L\/E0pBFrtPlNnfjRy3TuTXHJbA\/G41w7UtSLAgoBH3UQ4+1GepdCmvZ7U1\/mNrJQhVOm1dlvHKJCMvHdQ3KvKGjTJsLkhTSH3UM9+tE4DrPJa+5euQ1izLrtK4+ktKULThmMXXKWyvtvKehA6bzKvtxlB\/bnkI3FgY8cvZrM8mNwBt3iTV4F0Z0VymO8hcsdA0CixPyiM7bn0Z1d0BhHgzMk30az3NEKssflPAJfWdy9r+dSz14W0IgnwxHxMpsbDrZ0ZFz6AlO668qD1C6jGeJKQIXghfv3cyzJulWsC9XXjK8XpW9CH163pVmUDCtTDOxVCru927vju8Ncj1Gqu95s6s2YuZCBKP6MwxCtLo6fPKf8I\/Z58S5L5mkPId3WmbjLhCirqRrK45BQ8d4XwXzQNW5pco6Nk+LBCQJ\/\/VJ7ZC0llWFi8EMtCk+nONY29oIwVcrLsbXs+vGYbkpuKbQXfZZevsB6pd86cp3ediYCZonAiWo6YTr7ixJIVUof41YrSO+t3dpFSSth9ogDPfZ4cblqwOATEZk0JmtVpY6ad2I2nQLWx8snYNLcfrizS\/vsUkxU0\/JMdnMNdgIbOsVc0wVEB0kw8YJjmbI2XDYWleUDOx2UYUdGd8oa26lS2OsG9Z\/TX8Zgbf7kTKcWxj8MVIwV5J9NHx\/HUv7dCw\/9If1+5VOMLVJGhXPIPUlpCeHfm+WDD0HNu6KMZ18G8uX3qi+88URlhaVBLu+RfPdr6l0SE8NzxVFiWNPR8f0Elp\/TZ9wGS4kNkJKkXKpdxqvj3K6JEPXLv8T+\/ffvCgJSI2ILWtrWhEdqRFUOhoDso5ZxTi0\/m5U17X2ddDrvs\/SeFRuouNtHDUbMRlV0Q6CHx02Kt9D5D7UQ6j1hTA3VPeZ9cEB3o47TJM3tBr\/wkJhR7NNfdIwLhlt7CIEwuUPPUrmwxDo4h3l4RBrXyYolrYHRQqJd7x65BKr8mohF6uLefN6fzK7w2QWxvPwk+cTFLUv1UxKudy2vZOhSPwJPgRI3m6EQPaZPEpKblwry0LwlyjdQtq2D2GyVooY8wqeuBaRVUqIv52qYXMuGNYX\/kyuXT43qkLfjuuCVwFdPJmVou1Etcu472oCzB4pnxgG5BcMjTqscm2J8aln7VIbH23uH6art2MwPcQWf4pVXfXRGrj6VhVU2tWgRZv6BVFNPb6UdMKxeC4jx7xk1qG7iITy9IzCHpnDr1ipG00+VbTTV15knJupg5a+cFLk4tOvg6fcthYo2fQXOzmqVuiXgS5HGxbYFmbEv9KN3V99aNwWF3uAF+85Ix4DpXK4k+GYZ2NJMV0IJnQMt9FtcFAneiZ3t5Rl9Fgz0ePg4rrWxs3nUdGb8F2kAQV4NJQMds3Qi1IPnoYd1uxeCPdgupcD2I1bCql7ah5ThGNQ2PUJngchHLQHsz37rApUxNn0UQWqKGbyIJBykrEBWetmZUEqaCEeX0MepPgyHAhMZw7rsss3dehzpCNcISam8fuQekoGjZromhXImkAnD3VqSQCRU+GXOZ5C5iDFqcwnmjb5vkQcl59M2RJFUztHxL6vv203PouyiAHc3ZW+fgrJpquU7eDEVZn6\/9tPTNW0sKpB0m5fOh1MqsBt9gUThwv0x2tqUb2uwARW57TDSEHhy9LUi7fhRwdmVpobaEzRyQ7I8XqfI2KlNlOleKdebuDhGF277LSmCU78o4\/BLCzQKHuHBC1jQSvZu2A8I=","iv":"c9d22e793164c9f7e8a0f0978f10746f","s":"bcaf789e151d6c24"}
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