Research
February 14, 2013
By Tricia Carr
Luxury marketers that want to attract the next wave of young affluent consumers should examine the media and brand consumption habits of the uniquely demanding Gen Z, according to a new report from Forrester Research.
{"ct":"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","iv":"cdd4aa51dbe4adab8a1629b47c7fe1a7","s":"60c58aefac090780"}
Share your thoughts. Click here