Research
February 14, 2013
By Tricia Carr
Luxury marketers that want to attract the next wave of young affluent consumers should examine the media and brand consumption habits of the uniquely demanding Gen Z, according to a new report from Forrester Research.
{"ct":"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","iv":"16f0c7007eec00862d543671a579fbad","s":"2a4b544a8d9b95cf"}
Share your thoughts. Click here