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Mulitchannel

Marc Jacobs fetes Daisy with pop-up shop accepting social currency

February 4, 2014

 

By Jen King

U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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