Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"9d5227f9aa64d09e0b3cd4cdb8e6bcb2","s":"eb0c274af94b06cb"}
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