Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"af27bda22fc2d98c71daa7724adb9c70","s":"abf77cecffcff858"}
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