Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"3ae3f1b86e40289d16e5c82691c60b1e","s":"3ae8c7055fa20869"}
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