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April 19, 2024
  1. Audemars Piguet collaborates with American singer John Mayer
  2. Saks prelaunches seasonal styles from Prada
  3. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  4. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  5. Luxury Unfiltered: Brand stories are the secret to creating desirability
  6. Jimmy Choo hits the green with golf-inspired capsule
  7. 2019 luxury spend expected to grow highest in UK
  8. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  9. Partnership with Vinitaly brings oenology to Orient Express
  10. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
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News briefs

Burberry, Cuba, The Met Gala and The Connaught – News briefs

May 4, 2016

Personalized Burberry scarf for James Bay Personalized Burberry scarf for James Bay

 

By Staff reports

Today in luxury marketing:

Burberry tightens brand strategy in US turf war
The brand is more reliant on contracts with department stores to sell its products, leaving it vulnerable to markdowns, reports The Wall Street Journal.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. Saks prelaunches seasonal styles from Prada
  3. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  4. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  5. Luxury Unfiltered: Brand stories are the secret to creating desirability
  6. Jimmy Choo hits the green with golf-inspired capsule
  7. 2019 luxury spend expected to grow highest in UK
  8. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  9. Partnership with Vinitaly brings oenology to Orient Express
  10. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
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