NEW YORK - A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.
{"ct":"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","iv":"2ad33e4955822d3d8d19699a4ec4d7f4","s":"f4c38fd2b82594ab"}