NEW YORK - A Citi executive at the ad:tech 2012 conference said that all consumers have passions. Therefore, marketers should tap those consumers who have a passion for the brand to drive change in social media strategy from a product focus to an experience focus.
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","iv":"9dfb57321dda742f8100afb6d0bdf5d3","s":"8f6d230f25f2858d"}