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Out of home

Armani adds out-of-home ads to Acqua for Life campaign

March 14, 2012

 

By Rachel Lamb

Italian lifestyle brand Giorgio Armani is extending its Acqua for Life charity campaign where the brand will donate drinking water to the Green Cross International for each fragrance sold in the Heinemann Duty Free store at Germany's Hamburg Airport.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  5. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  6. Chanel unleashes ‘From Dream to Reality’
  7. Pratesi continues retail push with new Boston boutique
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. Luxury Women to Watch 2017
  10. Longchamp x Robert Indiana tributes 'Love' sculpture artist
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