Q&A
May 24, 2012
By Mickey Alam Khan
The aspirational/symbolic buyers that most luxury marketers are chasing have all but disappeared in this economy, according to one of the leading luminaries in the luxury marketing world.
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","iv":"47884d40f787c471a60012c2fb438347","s":"da3a6806d1a3effe"}
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