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Feb. 14, 2026
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Aston Martin, Maserati use audio to connect with enthusiasts

August 26, 2014

Video still from Maserati's Sound of Speed Video still from Maserati's Sound of Speed

 

By Sarah Jones

Breaking from the usual focus on the appearance of vehicles, a number of automakers are using sound-only social content to give fans a different sensory experience of their models.

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  1. Saks Global closing most Fifth Avenue Club suite locations
  2. Men spend more on luxury, but shop the same amount as women: report
  3. Ruinart welcomes 2026 art series partner
  4. Pomellato celebrates trailblazing women at Beverly Hills event
  5. Year-end sales jump 9pc at Hermès
  6. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  7. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Louis Vuitton flagship lands in Beijing
  10. Inside McLaren’s global push for its sports cars – Luxury Memo special report
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