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Aston Martin, Maserati use audio to connect with enthusiasts

August 26, 2014

Video still from Maserati's Sound of Speed Video still from Maserati's Sound of Speed

 

By Sarah Jones

Breaking from the usual focus on the appearance of vehicles, a number of automakers are using sound-only social content to give fans a different sensory experience of their models.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Rosewood Hotels evolves ESG approach with new initiative
  3. Blancpain opens new US flagship
  4. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  5. Versace recruits American actor Channing Tatum for Eros campaign
  6. Luxury Unfiltered: The real reason luxury brands fail
  7. Louis Vuitton announces debut beauty line
  8. Aman welcomes warmer weather with ecotourism boost
  9. Fairmont Hotels & Resorts, Make-A-Wish introduce ‘Bake-A-Wish’
  10. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
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