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Bergdorf encourages multichannel interaction with Fall catalog touchpoints

September 2, 2011

Bergdorf Goodman Fall 2011 catalog

 

By Rachel Lamb

Department store Bergdorf Goodman is coaxing consumers to its blog, mobile site, store and Web site using touchpoints in its Fall collections catalog.

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  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
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