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BMW strengthens core branding with new signature sound

March 20, 2013

 

By Erin Shea

German automaker BMW is revamping its core branding efforts with a new sound logo that will be played at the end of television and radio spots.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
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