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Boucheron journeys the world with high-jewelry Instagram effort

July 11, 2014

Boucheron's Trésor de Perse necklace Boucheron's Trésor de Perse necklace

 

By Jen King

French jeweler Boucheron is taking consumers on a visual journey to discover its latest high-jewelry collection by posting short videos on Instagram that show details of the pieces.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Lamborghini heads to French Alps for women-led driving series
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  10. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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