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Dec. 15, 2025
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Mobile

Burberry uses Snapchat to share video and capture consumers’ attention

April 14, 2015

Burberry customized the Snapchat ghost Burberry customized the Snapchat ghost

 

By Kay Sorin

British fashion label Burberry is welcoming consumers to join the brand as it celebrates the opening of a new flagship store in Los Angeles with an exclusive event at the Griffith Observatory, which the brand will share on Snapchat.

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  1. Moncler returns to the slopes for Grenoble campaign
  2. Capri Holdings closes Versace divestiture
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. Chanel unleashes ‘From Dream to Reality’
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  9. JW Marriott, Flamingo Estate roll out new wellness experiences
  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
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