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Internet

Burberry taps Google+ for advantageous pioneering

November 11, 2011

 

By Rachel Lamb

British brand Burberry is one of the first companies to take advantage of the new Google+ business pages, nearly completing the social media spectrum and tapping a new channel on which to engage consumers.

Google+ made a huge fuss when it was first announced and launched this summer, but news has been relatively quiet on the business end. However, the new addition of business pages may create a new realm for luxury marketers to tap techy Google+ members.

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  1. Saks Global closing most Fifth Avenue Club suite locations
  2. Men spend more on luxury, but shop the same amount as women: report
  3. Ruinart welcomes 2026 art series partner
  4. Pomellato celebrates trailblazing women at Beverly Hills event
  5. Year-end sales jump 9pc at Hermès
  6. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  7. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Louis Vuitton flagship lands in Beijing
  10. Inside McLaren’s global push for its sports cars – Luxury Memo special report
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