Jewelry

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Mercedes-Benz, Rolex gear up for Masters Tournament with sponsorships

April 8, 2014

Luxury sponsors of the Masters Tournament April 10-14 at the Augusta National Golf Club in Augusta, GA, are getting ready for sustained interaction with the affluent audience that the event garners.

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Bulgari connects use of precious stones with Omnia fragrance line

April 7, 2014

Italy’s Bulgari is expanding its Omnia fragrance collection with the addition of the Indian Garnet scent to forge a connection between the jeweler’s work with the precious stone in its designs to its perfume portfolio.

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Lalique hosts private US boutique viewings for $800K necklace

April 7, 2014

French crystal-maker Lalique is giving enthusiasts in the United States a chance to meet one-on-one with the creative director of the brand’s jewelry division to better understand the inspiration behind its latest collection.

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Baselworld 2014 innovations propelled by social media

April 4, 2014

Each year at Switzerland’s Baselworld Watch and Jewelry Show jewelers, watchmakers and fashion houses gather to showcase their latest creations to capture consumer attention by reaching new levels of innovation.

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Top 10 luxury brand mobile efforts of Q1

April 4, 2014

Similar to social campaigns seen in the first quarter of 2014, marketers aimed to increase consumer participation through mobile engagement.

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Net-A-Porter creates ties to fashion exhibit with exclusive jewelry collection

April 4, 2014

British ecommerce site Net-A-Porter has partnered with the Victoria & Albert museum in London on an exclusive capsule collection of jewelry by Italian designers.

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Top 10 luxury brand digital campaigns of Q1

April 3, 2014

Marketers found new ways to interact with consumers online through digital campaigns launched in the first quarter of 2014 that elevated fan participation.

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Trump International New York drives traffic via Fabergé Big Egg Hunt involvement

April 3, 2014

Trump International Hotel & Tower New York at Central Park is joining in on the fun of Fabergé’s expansive Big Egg Hunt that has recently entered the five boroughs with a family-friendly package for Easter.

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Cartier reassures consumers during renovations via temporary Fifth Avenue boutique

April 2, 2014

French jeweler Cartier is temporarily relocating further up New York’s Fifth Avenue while its flagship goes under extensive renovations through 2016.

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Expert content lifts purchase intent more than branded user-generated media

March 31, 2014

SAN FRANCISCO – As content continues to proliferate online, consumers are increasingly hard-pressed to distinguish between credible sources and sources masquerading as credible, according to a panel March 27 at ad:tech San Francisco.

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