Italian jeweler Bulgari is aiming to expand consumer knowledge with a promotion that explores its men’s fragrance range rather than its fine jewelry.
In the days leading up to Valentine’s Day, a number of luxury brands sought out aspirational consumers with social contests centered on user-generated content or peer-to-peer communication.
France’s Van Cleef & Arpels is abiding current jewelry trends with a large sidebar advertisement on the Fashion & Style section of The New York Times’ mobile-optimized Web site.
Colored-gemstone miner Gemfields is binding together its latest advertising effort with a promotion for a book dedicated to emeralds to garner interest in the brand’s industry role.
Swiss watchmaker Omega is delving into its role as the Winter Olympics XXII’s official timekeeper with a multichannel effort that illustrates the mechanics behind its timing devices and celebrates the spirit of the games.
French jewelry maison Cartier is targeting affluent consumers planning to pop the question with an advertisement for its Trinity Ruban engagement rings on The New York Times’ mobile-optimized Web site.
Italian jeweler Bulgari’s hotel and resorts in Milan are anticipating an influx of fashion-forward guests during the city’s annual Fashion Week with a special offer.
Swiss watchmaker Hublot opened its first Latin American boutique in Rio de Janeiro Feb. 5 as the Brazilian city prepares for the FIFA World Cup beginning June 12.
Switzerland’s Longines is fortifying its relationship with equestrian sports through a social video that highlights the watchmaker’s involvement with the FEI Nations Cup.
In response to its affluent readers’ interest and passion for horlogerie, Robb Report is expanding its digital presence with an Apple iPad application devoted to the modern mechanical watch.