Jewelry

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Brands sharpen ties between luxury, cinema for Cannes Film Festival

May 14, 2015

Luxury houses such as Christian Dior and Chopard are rallying together to celebrate the 68th Cannes Film Festival through initiatives honoring their cinematic ties and the industry as a whole.

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Tag Heuer caters to jetsetters with temporary Saint-Tropez boutique

May 13, 2015

Swiss watchmaker Tag Heuer is setting up shop in Saint-Tropez for the summer months to reach affluent travelers as they vacation in the small village.

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Piaget uses modern Possession campaign to appeal to younger consumers

May 12, 2015

Richemont-owned jeweler Piaget is proving it can keep up with competitors by releasing a modern campaign for the Possession ring that was easily shared on social media.

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Lagos fights neurodegenerative disorders through charitable collection

May 12, 2015

U.S. jeweler Lagos is working with nonprofit organization Keep Memory Alive to fight memory disorders by donating 100 percent of the proceeds from a new exclusive collection to the charity.

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Van Cleef & Arpels teaches ins and outs of watchmaking at branded school

May 11, 2015

French jeweler Van Cleef & Arpels is educating New York-based consumers on watchmaking through a course led by the brand’s school.

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Luxury celebrates Venice Biennale with art installations, sponsorships

May 11, 2015

The 56th Venice Biennale International Art Exhibition in Italy celebrated its opening weekend May 9, and many luxury brands used the opportunity to connect with the affluent consumers who frequent the event.

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Georg Jensen, Audi partner with InStyle Australia to celebrate women’s contribution

May 8, 2015

Danish jeweler Georg Jensen is honoring women making a positive impact in the world by sponsoring the seventh annual Women of Style Awards presented by InStyle Australia and automaker Audi.

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In deep conversation with watch legend Yves Piaget

May 8, 2015

In this new series, Luxury Daily sits down with a company’s founder, chairman or CEO for a deep-dive discussion on that executive’s business and the industry, sharing thoughts on strategy, tactics, trends and issues. We start with an icon – Yves Piaget, the last generation to helm the Piaget watch and jewelry makers, who is a firm believer in craftsmanship and the artisans behind the brand. While Piaget is part of the Richemont stable of brands, Mr. Piaget still retains the chairman’s title.

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Brands get to consumers’ hearts with emotional Mother’s Day efforts

May 7, 2015

Leading up to Mother’s Day May 10, luxury brands are looking to help consumers show their maternal appreciation through thoughtful gifts.

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IWC protects mechanical watch craftsmanship via wearable tie-in

May 6, 2015

Switzerland’s IWC Schaffhausen has released a teaser video to generate anticipation for its first mobile wearable accompaniment to its fine timepieces.

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