Jewelry

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Price alignment is not a strategy but an obligation, says HSBC analyst

April 21, 2016

SEOUL, South Korea – Luxury brands can no longer get away with disparate pricing around the world, according to an analyst from HSBC speaking at the Condé Nast International Luxury Conference.

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IWC uses gamification to debut charitable timepiece

April 20, 2016

Swiss watchmaker IWC Schaffhausen is revealing the 10th annual timepiece created for the Laureus Sport for Good Foundation in a puzzling way.

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Cartier prompts wheel spin to unlock wish and matching amulet

April 20, 2016

Richemont-owned jeweler Cartier is fulfilling its consumers’ desires with a campaign promising to unlock their wishes.

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Dior revitalizes architecture roots for Archi Dior jewelry collection

April 19, 2016

French fashion house Christian Dior is bringing its jewelry and apparel closer together with the Archi Dior campaign.

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Peninsula partners with jewelers to provide guests exclusive access

April 19, 2016

The Peninsula Hotels is highlighting its own artistry by showcasing the work of other “Legendary Artisans” in its shopping arcade.

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VULT leverages “FinTech” to offer transparency, confidence for diamond sales

April 19, 2016

Financial technology firm VULT is aiming to alter the way investors view the diamond industry by turning the precious stones into a genuine asset.

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Luxury watch, jewelry brands sacrifice search visibility to strategically target affluents: L2

April 18, 2016

Since L2 last assessed the watches and jewelry sector, luxury brands have begun to embrace various SEO/SEM strategies on the category level, having been virtually invisible on Google search results in the past.

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IWC fosters future filmmakers with increased Tribeca Film Festival role

April 18, 2016

Swiss watchmaker IWC Schaffhausen is paying tribute to the Tribeca Film Festival and its own dedication to the world of filmmaking with a special-edition timepiece designed for the event.

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Montblanc taps Hugh Jackman as North American brand ambassador

April 15, 2016

Germany’s Montblanc is extending its relationship with actor Hugh Jackman, naming him its North American brand ambassador.

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Top 10 luxury branding efforts of Q1

April 15, 2016

As the consumer base undergoes shifts in attitude and geography, brands are repositioning themselves for a new audience.

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