French jeweler Cartier shared the “magic of winter” with its valued consumers in its annual direct mail catalog that is accompanied by a personalized holiday message
Precision cut-crystal maker Swarovski is using Tumblr to generate interest and awareness in its eleventh annual Crystal Palace think tank where a chosen creative visionary works to reevalute the use of crystal.
Italy’s Giorgio Armani is using its digital real-time journal Armani Live to promote the new Emporio Armani Meccanico watch collection to pique the interest of brand enthusiasts as the holidays approach.
Precision-cut crystal maker Swarovski is embarking on a multi-pronged social initiative Nov. 29 called “12 Moments to Give” that contains Instagram and Pinterest components and aims to drive substantial United States retail traffic.
Swiss watchmaker Jaeger-LeCoultre lent its support to the (RED) Foundation by including two custom timepieces that were part of a larger capsule collection auctioned off at Sotheby’s New York on Nov. 23.
Swiss watchmaker Parmigiani Fleurier collaborated with Italy’s Pomellato to create the jeweler’s first range of watches that connect the world of fine jewelry design and watchmaking for female consumers.
Swiss watchmaker Raymond Weil is showing watch enthusiasts and unfamiliar consumers that its watches are true contenders of heritage brands due to its craftsmanship and central values.
French jeweler Cartier is animating holiday sentiments in its fourth annual “Winter Tale” video that frames its jewelry and watches in an enchanted and playful light.
Swiss watchmaker Baume & Mercier debuted dual ecommerce platforms in Europe and the United States to ensure its enthusiasts and common browsers alike have smooth digital access to its collections, news and heritage.
Richemont-owned Piaget is sharing the secrets of watchmaking with enthusiasts through a new mobile application that explores the ultra-thin complications developed by the brand for its Minute Repeater wristwatch.