Jewelry

Marketers including De Beers and Clarisonic are using watermarked print advertisements in the May issue of Brides magazine to allow brides-to-be access to mobile-optimized content and the opportunity to participate in a contest based on the title’s re-launch.

The Langham hotel and Asprey are using their British heritage to celebrate the Queen’s Diamond Jubilee with a special high tea with pastries inspired by the jeweler’s collections.

Precision-cut crystal maker Swarovski is creating brand loyalists through its newest Facebook application that lets consumers virtually travel the world with its two recuring characters, Erika and Eliot.

Luxury marketers TAG Heuer and Jaguar stayed consistent in terms of Web site load time in the first quarter of this year likely due to increased image optimization and simplistic homepage design that keeps users engaged. However, a major German automaker fell behind.

British jeweler Astley Clarke is extending its service across the pond with the launch of a new ecommerce site for its U.S. customers in an effort to pinpoint how they differ from its home-country shoppers.

Swiss watchmaker Roger Dubuis used Instagram and Facebook for a contest in which consumers sent in images that embody the billionaire lifestyle with a chance to win a trip to Monaco.

De Beers is stepping up to its competition through an application for the iPhone and iPad that serves as a wedding jewelry finder as well as a consultant on diamonds and the brand.

Swiss watchmaker Tissot is entering into a marketing partnership with The Madison Square Garden Company to leverage its products during events at one of New York’s most prominent venues.

Precision-cut crystal maker Swarovski is offering private shopping parties in its Swarovski Elements concept store in London that provides affluent consumers with exclusive access to the store’s lounge with an opportunity shop the spring/summer 2012 collection.

Swiss watchmaker IWC is upping its digital know-how by allowing readers a chance to subscribe to the latest installments of its digital magazine in Apple’s Newsstand.