Jewelry

Swarovski Consumer Goods Business revealed its strategy to be the global jewelry market leader by 2020 since these product lines accounted for 75 percent of its 2012 net sales.

Italian fashion house Gucci is targeting young music enthusiasts through a Myspace page dedicated to its new unisex Gucci Sync timepiece.

Fine jewelry maker David Yurman is playing with consumers’ emotions through a social video that tells the story of the designer’s inspiration for the new Starburst collection.

French fashion house Chanel is flaunting its new Première watches through a banner advertisement on Condé Nast-owned Vanity Fair’s mobile site.

Swiss watchmaker Breguet is appealing to watch enthusiasts through its participation in the “Precision and Splendor: Clocks and Watches at The Frick Collection,” New York.

Jeweler Tiffany & Co. transformed its New York flagship store to show off its collaboration with the 2013 film adaptation of F. Scott Fitzgerald’s “The Great Gatsby.”

French jeweler Boucheron is immersing consumers in the 120-year history of its headquarters at 26 Place Vendôme through an interactive digital experience.

Italian jeweler Bulgari is reinvigorating consumer interest in its iconic B.zero1 collection through a number of social promotions and an exclusive event.

Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.

Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.