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Fifty Shades of luxury product placement

February 18, 2015

Audi and Omega are among the luxury brands that have found their way into the blockbuster film “Fifty Shades of Grey,” but what will placement in this film actually accomplish for those included?

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Glashütte’s intimate films at Berlin festival connect with consumers

February 18, 2015

Swatch group’s Glashütte Original is sharing its heritage with consumers through a collection of five short films that were presented at the 65th Berlin International Film Festival this year.

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Swarovski flaunts virtuosity of crystal cuts in film, theater works

February 10, 2015

Precision cut-crystal maker Swarovski is going behind-the-scenes of the feature film “Jupiter Ascending” to showcase the use of more than 1 million of its cuts as props and costume decoration.

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Millionaire myths are hurting luxury marketing: report

February 9, 2015

Popular culture and the media have created misconceptions and misunderstandings of the affluent, which stall the efforts of marketers who buy into myths, according to research from Unity Marketing and the American Affluence Research Center.

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Lagos appeals to chic consumers with mobile takeover

February 9, 2015

Jeweler Lagos is promoting Valentine’s Day giftables with a takeover advertisement on the mobile-optimized Web site of New York magazine’s The Cut.

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Top 5 brand moments from last week

February 9, 2015

Brands took advantage of the approaching holiday and used romance and special Valentine’s Day offers to promote purchases.

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3 of 10 Valentine’s Day purchases to be made on a mobile device

February 6, 2015

For Valentine’s Day, smartphone and tablets will account for 28 percent of sales for products in categories traditionally associated with the holiday, according to an infographic by Criteo.

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Barneys uses famous supermodels to target mature consumers

February 6, 2015

Department store chain Barneys New York is celebrating iconic women in fashion with its new spring 2015 advertising campaign that features some of the most famous supermodels of all time.

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Ferragamo draws on romance of Florence for Valentine’s Day gifting

February 5, 2015

Italian fashion label Salvatore Ferragamo is celebrating the pursuit of love with an animated Web series focusing on Valentine’s Day gifting.

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1stdibs recounts the “serendipitous discovery” of in-store browsing for mobile

February 5, 2015

Online marketplace 1stdibs is recreating the gallery and antique store experience through a mobile application that allows users to browse and shop its network of global dealers.

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