SEOUL, South Korea – Luxury brands can no longer get away with disparate pricing around the world, according to an analyst from HSBC speaking at the Condé Nast International Luxury Conference.
- No categories
Swiss watchmaker IWC Schaffhausen is revealing the 10th annual timepiece created for the Laureus Sport for Good Foundation in a puzzling way.
Richemont-owned jeweler Cartier is fulfilling its consumers’ desires with a campaign promising to unlock their wishes.
French fashion house Christian Dior is bringing its jewelry and apparel closer together with the Archi Dior campaign.
The Peninsula Hotels is highlighting its own artistry by showcasing the work of other “Legendary Artisans” in its shopping arcade.
Financial technology firm VULT is aiming to alter the way investors view the diamond industry by turning the precious stones into a genuine asset.
Since L2 last assessed the watches and jewelry sector, luxury brands have begun to embrace various SEO/SEM strategies on the category level, having been virtually invisible on Google search results in the past.
Swiss watchmaker IWC Schaffhausen is paying tribute to the Tribeca Film Festival and its own dedication to the world of filmmaking with a special-edition timepiece designed for the event.
Germany’s Montblanc is extending its relationship with actor Hugh Jackman, naming him its North American brand ambassador.
As the consumer base undergoes shifts in attitude and geography, brands are repositioning themselves for a new audience.