Swiss watchmaker Hublot is reaching new heights with a boutique at the base camp Zermatt located at the foot of the Matterhorn.
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Mercedes-Benz and Richard Mille were among the luxury brands showing off their “dream machines” in the July issue of Robb Report magazine.
French jeweler Cartier’s Fondation Cartier pour l’art contemporain is highlighting modern art in an exhibit focusing on the work created by artists in the Democratic Republic of the Congo.
French jeweler Cartier is giving shoppers at T Galleria by DFS exclusive access to its new Clé de Cartier collection.
Swiss watchmaker Richard Mille is hosting a pop-up exhibition at London department store Harrods to immerse consumers in its artisan production.
French couture house Christian Dior is introducing its new Joaillerie Atelier with a series of video shorts that depict the handiwork that goes into the creation of its high-jewelry collection.
Italian jeweler Bulgari is turning its sights on Middle Eastern consumers with the opening of its fifth hotel in Dubai, United Arab Emirates.
Colored-gemstone miner Gemfields is increasing the visibility of its Mozambican rubies through a short film.
Strategic retail expansion is ideal for smaller luxury brands working to enter a developed market such as New York and increase consumer awareness.
Sharing elements of brand heritage in a transparent manner has become the norm among luxury houses.