Audi and Omega are among the luxury brands that have found their way into the blockbuster film “Fifty Shades of Grey,” but what will placement in this film actually accomplish for those included?
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Swatch group’s Glashütte Original is sharing its heritage with consumers through a collection of five short films that were presented at the 65th Berlin International Film Festival this year.
Precision cut-crystal maker Swarovski is going behind-the-scenes of the feature film “Jupiter Ascending” to showcase the use of more than 1 million of its cuts as props and costume decoration.
Popular culture and the media have created misconceptions and misunderstandings of the affluent, which stall the efforts of marketers who buy into myths, according to research from Unity Marketing and the American Affluence Research Center.
Jeweler Lagos is promoting Valentine’s Day giftables with a takeover advertisement on the mobile-optimized Web site of New York magazine’s The Cut.
Brands took advantage of the approaching holiday and used romance and special Valentine’s Day offers to promote purchases.
For Valentine’s Day, smartphone and tablets will account for 28 percent of sales for products in categories traditionally associated with the holiday, according to an infographic by Criteo.
Department store chain Barneys New York is celebrating iconic women in fashion with its new spring 2015 advertising campaign that features some of the most famous supermodels of all time.
Italian fashion label Salvatore Ferragamo is celebrating the pursuit of love with an animated Web series focusing on Valentine’s Day gifting.
Online marketplace 1stdibs is recreating the gallery and antique store experience through a mobile application that allows users to browse and shop its network of global dealers.