Jewelry

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Maison Martin Margiela touts jewelry range with dedicated Web site

December 3, 2014

Fashion brand Maison Martin Margiela has unveiled a Web site dedicated entirely to its jewelry collections for men and women.

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Hublot touts craftsmanship by incorporating tobacco leaves into watch dial

December 3, 2014

Swiss watchmaker Hublot is appealing to cigar connoisseurs with the latest timepiece in its Fusion collection.

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Kering exec: Boundaries between luxury, fashion, art are porous

December 3, 2014

MIAMI – Technology and art are natural partners of luxury brands, but these partnerships are most effective when the parties stay true to themselves, said an executive from Kering at the New York Times International Luxury Conference Dec. 2.

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Van Cleef & Arpels creates interactive microsite for winter

December 2, 2014

French jewelry house Van Cleef & Arpels is celebrating the holiday season with a winter-themed microsite that encourages consumer participation.

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Gucci places focus on fine jewelry with The Cut mobile ad

December 2, 2014

Italian apparel and accessories label Gucci is aiming for holiday purchases with multiple banner advertisements for its jewelry on the mobile-optimized Web site of New York magazine’s The Cut.

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Brands fight HIV transmission among children with teddy bear auction

December 1, 2014

Luxury fashion houses and designers are raising money for Operation Bobbi Bear through the auction of one-off teddy bears.

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Gemfields continues industry transparency with charitable collaboration

December 1, 2014

Colored-gemstone maker Gemfields is showing its support for World Aids Day with the launch of a limited-edition bracelet.

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Gift guides need to tell stories, spark emotion

December 1, 2014

As the holidays draw nigh, brands are looking to stand out as gift-buying destinations, but what efforts can effectively attract consumers?

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Montblanc staggers holiday effort’s unveiling to stay top-of-mind

November 26, 2014

Germany’s Montblanc is pushing its ideology of “Made by hand. Given from the heart” this holiday season with a winter wonderland-themed narrative unveiled week-by-week.

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Brands rely on repetition to spur gifting in W magazine’s November issue

November 26, 2014

Luxury advertisers such as Christian Dior and Dom Pérignon aimed for visibility in November’s W magazine by placing advertisements in the primary edition as well as its gift guide supplement.

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