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Chanel ups exclusivity factor with limited-edition No. 5 extension

October 3, 2011

 

By Rachel Lamb

French fashion house Chanel is enticing online purchasing and emphasizing its exclusivity with a limited-edition Chanel No. 5 bath oil and limited-time free shipping on its Web site.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Louis Vuitton adds Berlin to Travel Book collection
  3. Dolce & Gabbana reworks Ray-Ban Aviator
  4. Porsche builds 'Toy Story'-inspired 911s for charity auction
  5. Luxury brands are now limited in naming capacity
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. LVMH appeals to eco-conscious consumers with new sourcing standards
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. McLaren hires Ford’s Kemal Curic as chief design officer
  10. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
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